Building Backlinks & How to Avoid a Penguin Slap 83 Comments
Building Backlinks & How to Avoid a Penguin Slap

Oh the joy of mastering how to build backlinks to our websites! Most of us would prefer not to have to build links, but if you want to benefit from organic traffic then you really don’t have much choice. However the game has changed a lot recently and I assume will continue to change over the coming months and years too.

In this post I’ve outlined what I do to ensure my sites rank well and also outlined a concept I call “Link Layers” and how to create backlinks to your site a safe and effective way.

Google Penguin & Building Backlinks

Well it wouldn’t be a good backlink post if I didn’t bring Google into it, so here we go. Google made a significant change to the way they rank web pages called “Google Penguin“. Amongst many factors that Penguin was created for, one thing was to assess the quality of the backlinks to websites. There are many ways for Google to determine the ‘quality’ of a backlink, one being the anchor text variation, as it gives them an indication of its authenticity of being a natural link.

Anchor text is the text that makes up the link on a page. It really shouldn’t have come as a massive surprize to folks that too much of one anchor text phrase found in links looks suspicious to Google and now triggers a penalty. Even before Penguin came out, about 9 months earlier, I saw the writing on the wall with Google’s Panda update, and I immediately started to ensure my links had a huge amount of diverse anchor text. I believe this is one reason my sites were not effected by Penguin.

What Makes a Back Link a Risky Link?

The next thing I want to bring up is the question of “what makes a backlink profile for a website suspicious looking in the eyes of the big scary Google?” I asked myself this question about 9 months ago when Google started to shake things up for SEO marketers. The answers I came up with were:

  • Too much of the same anchor text as your other links
  • Links as blog comments and forum profiles
  • Not enough links from related websites to your niche
  • Not enough editorial links (contextual links)
  • Link on sites that are considered low quality to Google, ie. Google Panda hates them.
  • Too many links going direct to the target page for the niche

Most of these are self-explanatory, however I’ll provide some more insight below:

Too Much of the Same Anchor Text

As I mentioned above, you need to make sure you mix up your anchor text for your links. I use the same anchor text only about 20 % of the time these days. I even make sure some of my links have no HTML and are just the URL itself. I will also throw in the odd spelling mistake on purpose. You might want to check out my recent post of keywords in regards to this.

Links on Blog Comments and Forum Profiles

These kind of links are easy to get and are considered low quality. I do not create these kind of links for my sites anymore.

Not Enough Related Links

I never use to worry much about getting links from sites in the same niche or a very similar one, but that has now changed. I think if your website does not have any links coming from other domains in the same niche or a very similar one, then this can look pretty suspicious to Google. There are ways to get links from related sites, such as: Guest blogging, forum commenting, blog networks (good ones), contacting webmasters.

Contextual Links

An editorial link or contextual is a link that is found in the context of the web page, opposed to the side bar or footer etc… I try and get as many of these as I can and I make these the links that I point directly to my target pages. Google knows these links are harder to get and they also know the main way people have been able to trick them into thinking they have a high amount of these is by using blog networks. Hence why Google went on a rampage to try and destroy blog networks.

Too Many Links on Sites that are Considered Low Quality

I believe that if most of your links are from sites that are low quality then it doesn’t help your cause. I now try much harder to get some good quality links, such as from guest blog posts, or charities I have sponsored, or even just by emailing webmasters and offering to do a link swap (not reciprocal).

If all your links are on websites that human traffic would never visit or if they did would quickly leave, then you are again into more risky territory. Sure a certain percentage can be from these sites but not all. The chances are that these kind of sites would have a low Google Panda score and hence not be the best to get a link from

Too Many Links for the Niche

I also think that if you are in a niche where the sites don’t get many links and your site has an unusually high amount of links its looks suspicious.

No Social Links

If your sites has no links from social media sites such as Facebook, Twitter or Google Plus, then I think this does not do you any favors either. I always make sure all my sites get social links, as it looks good. Ideally you should be building the kind of sites that get social links naturally, but some niches are tougher. If however you’re in a niche that should get social links and you get zero, then you’re running into risky ground and I recommend re-evaluating your websites content.

Backlink Layers

I set up my backlink profile in layers. All this means is that not all my links go directly to the page I’m intending on ranking. The ones that don’t go direct, go in-directly by linking to a page that itself links to me. Henceforth the term “backlink layers”.

The links that I have in the first layer are ones I consider higher quality, which I’ve explained above. The rest I move to the second layer. This set up works as it acts like a shield and protects your money site, and the power of the first layer of links linking to your money site pages are reinforced so they are more effective.

In closing, I am starting to hear more people talking about removing links they think are spammy, but at the moment I don’t buy into that and see it as a giant waste of time. If we all go around trying to remove links that either we or someone else sent to our sites we’d get nothing nothing done, and it just plays into the hands of ‘negative seo’.

Think about it, Bing recently brought out a tool that allows you to submit links to them that you want them to ignore, so surely Google will do the same soon. Yes we might have to do backlink checks on our sites more frequently to see if anyone is sending crap to us, but as far as individually asking webmasters to remove links…you’ve got to be joking me!!

I go into a lot more detail about my backlinking layer in my I.M. Super Elite where I reveal my best tips for members only.

Good luck with your linking and I hope this post helped. If you like my content I would be very grateful if you shared in with the social icons below.

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51 Comments to Building Backlinks & How to Avoid a Penguin Slap

  1. July 16, 2012 at 11:44 am | Permalink


    I have a question for you. You said I’ll most likely be penalized if I have “Too much of the same anchor text as your other links”. Now would it be a good idea if I just use more keywords that I am targeting for the same post and not use the “click here, visit this site, … and others alike” some people suggested?

    What I am planning to use is these kind of anchor text diversities.


    {dog training|training a dog|how to train a dog}

    Of course I’ll make sure that the KWs I’ll be using will fit the sentence where I have put that spin code. I’ll be using that on blog networks, good ones. 🙂

    Matt Carter Reply:

    Yes this is a good idea, however if ALL your links are nicely created anchor text links I think it look suspicious, so throw in the off ‘click here’

    Derek Maak Reply:

    Hey Randy,

    I totally agree with Matt on this one. I saw the diversity thing coming before Penguin and I had tons of diversity like what you’re talking about but I still got hit.

    What I didn’t have were things like click here, visit this website, plain urls, links to your domain where the anchor text is something like “”, etc.

    Google treats keywords like how to train your dog, dog training, and training a dog as essentially the same thing so that doesn’t give you enough diversity in my opinion.

    Also keep in mind Google often sees synonyms as essentially the same thing. Get and buy is a good example. This means get dog training books and buy dog training books are essentially the same keyword.

    I’ve also found it helpful to link to my websites via your name. It doesn’t have to be your real name if you don’t want it to be but pick a name that you use for your posts on your wordpress blog. Something other than just “admin” and have some links pointing to your site that use that name as the anchor text.

    This has the double bonus of making you become more of an authority in your niche.

  2. July 16, 2012 at 8:02 pm | Permalink

    Hi Matt,

    Great article! The thing of course to remember is that Google are trying to create a better search experience for all web searches.

    The fundamentals of providing good quality need content, and linking to relevant sites still stand. However, what penguin shows is that some tweaking is required to make sure you are not adversely affected.

    Keep up the great articles.


    Nyasha Reply:

    I totally agree that google is trying to improve the user experience and i think we as marketers need to have a mind shift, instead of the push button systems we will have to do a little upfront work in order to succeed.
    Matt once again great content.

  3. July 17, 2012 at 1:08 am | Permalink

    How does one get social links if one’s site can’t get found? It seems to be that you need to be found before anyone will mention you in a social network…

    Matt Carter Reply:

    You can use tools to kick start your social votes, refer to my social media webinar replay on this blog.

  4. July 17, 2012 at 9:06 am | Permalink

    So many useful tips for SEO. Thanks!

  5. Richard's Gravatar Richard
    July 17, 2012 at 9:13 am | Permalink

    I think that’s BS about Anchor Text no one can have 20% Exact Match Anchor and keep that percent as link can be created it can be deleted too, so that’s impossible. I’ve seen my competitors ranking using blog comments and forum profiles, but i see that they use blog comments with Pr on the Page and low OBL, but also these comments are not related to the niche. Blog networks are good as long as you own it and keep them private. Also I believe the best link is the one you can control.

    About the anchor text again, my competitor has 70% of the exact anchor and he is doing better than me, in my side i applied that 20% mith and that allowed my competitor to outrank me,obviously is important to keep various on anchor but not that important.

    I agree with you about having links with Traffic and social signals.

    Matt Carter Reply:

    I am going to leave your comment on here, but please be less aggressive in your use of words if you want to comment here again. I don’t mind people having an opinion but you are being rather aggressive and there is no need for that.

    Of course you can’t keep something at exactly 20% but you need to have a goal to set when building links in the first place!

    Your competitors sound like they have a poor SEO strategy, anyone who has 70% of one anchor text is clearly single keyword focused and any decent SEO marketer knows that this is a smart way to rank web pages, too narrow in focus. Besides even if they rank now does not mean it will last.

  6. July 17, 2012 at 9:26 am | Permalink

    Hey Matt,

    Great information. Any suggestions for a humanitarian site? I’m getting links from Twitter and Facebook but people are really slow to ‘like’ us on Facebook.
    Any words of encouragement?
    As our site supports charities we really need loads of people to be aware that we exist. What would you suggest?

    Matt Carter Reply:

    Have you tried guest blogging on charity sites or any sites, I’m sure people will be more open to letting you do that.

  7. amr's Gravatar amr
    July 17, 2012 at 9:43 am | Permalink

    hey .. matt

    can you get me good course about backlinks and how i can make with modern way …

    Matt Carter Reply:

    I teach this in my course

  8. July 17, 2012 at 9:54 am | Permalink


    while i value your information and the info you share, i must take it with a ‘grain of salt’. not for what you say, but for what info is supplied by cutts and mueller on googles behalf which you include directly or indirectly

    i am relatively new to this internet marketing and find that their comments are many times contradictory from one week to the next

    i would hate to be a professional boxer trying to win a fight with their guidance

    Carl Reply:

    Hi jd durham,

    That’s exactly why some of us have stopped targeting Google and started targeting Bing now. Here’s a little fact… I have one site with “productname” domain name and I was targeting Google for 10 months and made just over $500.00 in those ten months. I was getting around 800 to 1100 a month visitors to my site then.

    10 to 12 weeks ago I said the heck with Google and literally stopped caring. Google will NOT decide for me if I sell or not. I would either make this thing sell or quit, so I started targeting Bing.

    Lo and behold, I’m getting like 400 to 600 people on my site per month now, but guess what… I made over $500 for 2 months in a row now (June-July 2012) This had never ever happened before. Just Luck? I don’t think so…

    With Google I was getting loads of visitors who wanted to “look” and few buyers, Bing is supplying me with buyers…

    Now I just don’t care about Google any more… I just “do my thing” and it’s working fine for me. I just use (loads and loads) of article marketing mainly, with the occasional Blog Network. I do something like 800 posts a week, mixed with a few socials every now and again.

    Popularity in search engines is based mainly on LINKS. No matter what other factors they bring in. Links will always come first and foremost. I simply “out-link” my competition and don’t care about the rest, let Google sort that out for themselves.

    Google is always trying to confuse people with stuff like PageRank and other kind of nonsense. If PageRank really does matter, then why the heck would a site with lesser PR outrank my site with a higher PR for the same keyword? What value does PR have then?

    Hi Matt I’d love to hear your opinion on this… I don’t think it’s a fluke, what do you think?

    jd durham Reply:


    I agree with you on many points. Everyone should monitor the search results from Goog for their primary keyword. Sometimes there would be 30k results and other times 3 million. how can this change by this much and be even remotely close to accurate

    At one time we ranked position 6 on the Goog SERP and 99 for Bing. Our traffic was consistently improving, but very slowly. Quit worrying about Goog, and SERP position dropped to mid 20s…however traffic has been increasing very well…now just need to add in getting the conversions

    Russ Reply:

    Hi Carl,

    I’m fairly new to this so how do you actually “target” Bing as distinct from anyone else, like Google.



  9. mark's Gravatar mark
    July 17, 2012 at 9:56 am | Permalink

    If you’re spinning content – as a lot of affiliate marketers have been doing – I think you’re wasting your time.

  10. Jon's Gravatar Jon
    July 17, 2012 at 11:02 am | Permalink


    Regarding blog comments, are you saying that I should not include my website address when making comments to your blog? I understand that blog comment links are now considered low quality. But if you are going to have a truly diversified backlink structure to your site, don’t you want a few low quality backlinks mixed in there?
    Of course you don’t want to order a ton of spam profile links from Fiverr, but will a small number of blog comment links adversely impact your rankings?

    Matt Carter Reply:

    Yeah I think having too many of them is more the point I want to get across, its when people use them for massive spam campaigns that its risky.

  11. July 17, 2012 at 11:05 am | Permalink

    Hi Matt,

    Big fan dude. Been through Rapid Profit Formula. Awesome stuff. Quick question for you. Do you think that using software like Scrapebox or SENukeX is a bad idea in terms of creating backlinks?

    Matt Carter Reply:

    Hi Shaun

    I think these links are risky so I don’t use them, especially not for direct links to my sites.

  12. July 17, 2012 at 11:08 am | Permalink

    Mark: Unless you do a great job. I mean paragraph level, optional paragraphs and sentences, nesting, etc.

  13. July 17, 2012 at 11:11 am | Permalink

    Another good quality post Matt.

    There are so many different opinions about the Google Panda/Penguin fix but yours is full of variety and ticks the boxes on many of the more common remedy themes.

    Everyone will experience different Google ranking results with their websites for a variety of reasons, many we will never understand. All we can do is to try and combat them based on other peoples experiences and feedback.

    We will continue to work it out on a daily basis because it is the nature of the business we have chosen. Have to remember that Google has some of the smartest people on the planet working for them.

    Thanks for your feedback and recommendations.

  14. Mike Sweetman's Gravatar Mike Sweetman
    July 17, 2012 at 11:13 am | Permalink

    Thanks for the great post Mat! Link building is something I have really been struggling with myself, and I haven’t actually been building a lot of links over the last couple of months. I have, however, been creating a lot more content and improving my sites internal linking. This process has created minor improvements to my rankings, but I would like to get back to building links again!
    The problem I face is a lot of my links are from unrelated low PR sites, and are placed in unrelated articles. To combat this should I A) build more links from unrelated low PR sites, in actual ‘related articles’ or B) Create a few high quality links? Or both A and B?

    Thanks, and after reading this post I’ll be looking into your training…great work!

    Matt Carter Reply:

    Hi Mike

    I would say both, the thing is Google works on ratios, so if you can increase the ratios of relevant links it will help I think

  15. July 17, 2012 at 11:44 am | Permalink

    If I have an anchor text issue, Penguin affected, do you think I can just bring my exact match anchor text percentage way down by diluting with naked urls and click here. Will that get my origianl rankings back

    Matt Carter Reply:

    Hi Daniel

    I am not sure as I have not had to do it, but I think it would be a good place to start.

  16. July 17, 2012 at 12:09 pm | Permalink

    I people daily asking me to remove links coming to them from my blog network. I charge them $9.95 / link.

  17. July 17, 2012 at 12:14 pm | Permalink

    Great Post! If people would just pay attention to what makes back links risky, then they’ll be on their way to better search engine results.

    Also, writing quality content that people share is very important… like this post. This is worth re-tweeting.

  18. July 17, 2012 at 12:47 pm | Permalink

    Thanks for this info Matt, since the penguin update I have been nervous about creating links full stop.

    Matt Carter Reply:

    A lot of people are in the same boat I think Linda


  19. July 17, 2012 at 12:49 pm | Permalink

    Very good advice Matt.

    Getting a good understanding of what Penguin is and what google is looking for, is the key to reshaping a Linking Campaign for success in the future, or recovering a site.

    I’ve been a little tentative in creating new links since penguin was introduced, for this reason.

    A slow and steady speed of link acquisition, and targeting a wider range of target pages, are also worth some consideration.

    And I think diluting a suspious link profile is a more time effective way to overcome any penguin penalty (in ways that you have highlighted)

    Anyways, its time to get back on the link-building horse.

    Matt Carter Reply:

    Good points Cade



  20. July 17, 2012 at 2:21 pm | Permalink

    Hi Matt,

    As always, great post. I have been practicing what you are ‘preaching’ and so far, results are doing great.

    What i am very new at is focusing on social signals that i totally ignore before. 😉


  21. July 17, 2012 at 2:51 pm | Permalink

    I heartily agree that energy spent removing links and trying to ‘fix’ the past borders on madness. The only sane approach is to move FORWARD more intelligently and with a lighter, wiser hand on the levers.

    Frankly I think the majority of us individuals are destined to be left slugging it out on PAGE TWO of SERPS and beyond – no matter what we do. Page One is clearly for the Big Players now – and only time-stamped, fresh content might get you there – temporarily.

    Think about it: Google doesn’t have to Punish 90% of the internet. They only have to Reward the 10% — and the net effect would still be the same. They almost have that figured out…

    Matt Carter Reply:

    Good points Glenn

  22. July 17, 2012 at 3:01 pm | Permalink

    Hey Matt,

    Thanks for the tips.

    Just had a query though – there has been quite a few observations on blogs and forums about “blog networks”. Here you have advocated for such networks. It would be great if you could tell us how to identify & effectively use these type of networks.

    Thanks once again & Cheers!

    Matt Carter Reply:

    Avoid ones where the owner of the network also owns all the blogs and also where there are no categories to submit to, ie. each blog take any and all content.

    Somen Reply:

    Thanks Matt. Much appreciated..! 🙂

  23. July 17, 2012 at 3:30 pm | Permalink

    Matt, how many backlink layers you prefer ? 2 or more ? Because if we point links to layer 2 that would get stronger and as a result layer 1 too no ?

    Matt Carter Reply:

    I sometimes do three layers, but you don’t have to go these length for most niches. And yes layers does increase the strength of the links linking to you.

  24. July 17, 2012 at 3:46 pm | Permalink

    Hi Matt.
    Great insights.
    You have said comments have low value,
    but I do tent to engage a lot. Can using the same username on all comments heart, having perceived by Google as the same anchor text?

    Matt Carter Reply:

    I think if the blog is one that would get a good Google Panda score then it is fine, but if you are getting link after link from low quality blogs I think its risky.

  25. July 17, 2012 at 3:50 pm | Permalink

    I agree that spinning content is a waste of time – it always has been! I have also read that using more long-tail keywords and more “click here” links are going a long way toward Penguin recovery for some people. It really is just hard to know what to spend your time on before the next black and white animal comes around and slaps!

  26. July 17, 2012 at 4:44 pm | Permalink

    Hi Matt.

    Thanks for your post.

    I brought your product SEO Academy when it was first launched.

    One of my down falls like most people was building backlinks.

    Just wondering is most of what is taught in SEO Academy product still valid considering the changes google has implemented.



    Matt Carter Reply:

    Hi Stephen

    I have made some pretty significant changes to my SEO since then.


  27. July 17, 2012 at 5:57 pm | Permalink

    I actually like how search engines have made ‘quality’ the main focus for SEM. It makes it harder for the spammers to take a search engine results spot away from quality websites and entrepreneurs that are trying to legitimately give value to their niches audience.

    Thanks Matt, another great post!


  28. July 17, 2012 at 6:45 pm | Permalink

    I have been taking it easy with link building lately, partly because I’m still unsure about whats going on, the links that I am building tend to be either my name or my url and sometime jusy plain click here or find out more here.

  29. July 17, 2012 at 7:10 pm | Permalink

    Hi Matt,
    as always, great post and very instructive. I recently went through your video formula course and implemented a few videos. For the first one I subscribed to SocialADR as recommended and also wrote a number of individual (not spun) articles. The result was that my video is lingering on page 3 or 4. For the second one I only did Social ADR and no articles so far and am on top of page two, ahead of the other two videos on that keyword. Is writing articles overrated? Any other tips to increase my ranking?
    Thanks a lot mate, keep up the good work

  30. July 17, 2012 at 8:09 pm | Permalink

    Hi Matt,

    I think you’ve covered all the bases as far as link types are concerned, but we are all still definitely at the mercy of what Google thinks is a “good” link on any given day.

    Google want us all to gain links from people being awestruck by our content, but we don’t get our content shown in the SERPS until it has Google quality (backlinks) already. It’s a catch-22 situation that leaves many beginners floundering.

    I’m definitely moving to a situation where my traffic is coming from other sources more than Google – and I breathe easier at night as a result 🙂


    Matt Carter Reply:

    Yes it is a catch 22 indeed, so you have to start with a heavier focus on forced links and creating sites that will eventually get natural links.

  31. July 17, 2012 at 9:02 pm | Permalink

    Hi Matt,
    Could you please explain this: in one paragraph regarding Links on Blog Comments and Forum Profiles you’re saying:

    “These kind of links are easy to get and are considered low quality. I do not create these kind of links for my sites anymore.”

    And few lines later you recommend “Guest blogging,… blog networks (good ones), etc.”

    It looks to me a bit as contradiction I feel, sorry if I’m mixed up, but can you explain what does this mean, as I can’t guess difference here. Thanks in advance.

    Matt Carter Reply:

    Blog networks and blog comments are not the same thing.


  32. Dimitri's Gravatar Dimitri
    July 17, 2012 at 9:05 pm | Permalink

    Hi Matt,

    Thanks for the great post, it’s really nice.
    I am looking to hire someone who could do this kind of work for me but with this kind of method. Do you know where can I find someone like this?

    Let me know

    Nashtbg [@] gmail [.] com

  33. Stu's Gravatar Stu
    July 17, 2012 at 9:10 pm | Permalink

    Hey Matt,

    Good write up and useful info, thanks.

    Just wondering… I put your into ‘Search Metrics’ and can clearly see this site was hit hard on October 9th 2011 and it’s continued to decline in visibility.

    What tactics did you deploy on this site?
    & are you planning on making any attempt to help it recover?

    Matt Carter Reply:

    I sold that site a long time ago so it has not been under my control.

  34. July 17, 2012 at 10:28 pm | Permalink

    Hello Matt,

    Always enjoy your insights!

    You say you are now more focused on targeting Bing. How does that differ from targeting Google?



    Matt Carter Reply:

    I’m not focused on Bing more, perhaps another Matt said that…

  35. Greg's Gravatar Greg
    July 17, 2012 at 10:30 pm | Permalink

    Hi Matt

    I have heard an SEO expert say that most of your links should now be “naked links” (ie. just the URL) as this is what appears “natural” to Google.

    Also, another SEO expert believes based on some testing that if the percentage of dead links to your site (links that Google finds and then are not there a later time that Googlebot visits the page) is high, you are in trouble. This is a telltale sign of an SEO spammer – who throws a lot of mud at the wall in the hope that some of it will stick.

    What do you think about these theories?


    Matt Carter Reply:

    Hi Greg

    Yes that’s right, if you have a high amount of links being removed then its not a good thing at all. Hence why I do link layers to be safer.

  36. July 17, 2012 at 10:51 pm | Permalink

    Really good information for users / and companies also which involve in SEO business due to Penguin and Google panda.

    So if we work with your tips sue we will remain safe and increase our rankings.

    Again Thanks

  37. July 18, 2012 at 1:31 am | Permalink

    Hi Matt
    Great article. I have a books website and at the moment I feel that I’m wasting my time with all SEO as I’m currently invisible in Google and have been for nearly 3 months (could be longer). I was told that this can happen regularly so what is the point of having a website at all if nobody can see it? Not sure if Google’s animals! have had anything to do with this or not as up until this time many of my webpages were ranked on page 1 and my site is PR1 and still is. I have tried everything to get my webpages to return but to no avail. Have you any suggestions? I don’t mind if you have a look at my site and see if there is anything obviously wrong with it, if you have the time that is.
    Thank you very much

  38. Matthew's Gravatar Matthew
    July 18, 2012 at 2:13 am | Permalink

    Hi Matt, I am a big fun of yours. I like how you write and how informative you are. I run a online drop ship store and it was doing just perfect before penguin, now my sales have dropped almost to zero as my site dropped to the 10th position on the SERP (before I was at the 1st pos). I am struggling with backlinks building, actually I haven’t done any since penguin came out. Can you recommend a place, a service or any thing where we can get safe backlinks? Thanks and keep up your good work. Kind regards 🙂

    Matt Carter Reply:

    Hi Matt

    The only thing I can recommend is doing SEO how I do it, and I teach that in

  39. July 18, 2012 at 4:47 am | Permalink

    Thanks for the blog post Matt. I have this to add the first commentor. I know a renowned marketer who uses the ‘click here’, ‘visit my site by clicking this link’ etc to great effect after Penguin. I’m using the same technique and only using 10-20 of my targeted keyword. It’s too early to state any results of my own but I think it works well.

    I think no matter what updates comes next maybe Zebra or Monkey updates, links will still count in ranking in Google. Let’s try and be as natural as possible and we would be OK.

    Thanks Matt and all the best

    Matt Carter Reply:

    Thanks Matt!

  40. Mitko's Gravatar Mitko
    July 18, 2012 at 6:10 am | Permalink

    Great article!

    Matt, I have a question – what do you think about links from web directories – what’s the Panda attitude towards such kind of links.


    Matt Carter Reply:

    I think some of these are good, for example the Yahoo directory as it gets a human review before inclusion.

    Mitko Reply:

    Hmm, many directories claims that they are human reviewed. While working with clients I managed to persuade myself that BOTW is another good directory to submit the main site. But there are more, and many of them are free.

    But yes, earning contextual links is already priority N1.

  41. July 18, 2012 at 7:27 am | Permalink

    Hi Matt,

    A very informative post!

    Thanks for all of your hard work trying to keep us all up to date on the latest SEO tricks.


    Matt Carter Reply:

    Hi Cindy

    Your welcome


  42. July 18, 2012 at 8:50 am | Permalink

    Hi Matt,

    Great article and your explanation on backlink layers. Thanks for sharing your tips.

  43. July 18, 2012 at 11:14 pm | Permalink

    Hey Matt,

    Another great article! it is all about quality not quantity for me these days. Better to spend the time getting High PR, contextual backlinks through guest blogging and building web 2.0 (true assets-not just for backlinks) and videos then wasting your time on shady tricks of old.

    BTW, took you up on the Ecommerce and I am building my first drop ship site.

    Thanks for the push,


  44. July 19, 2012 at 7:43 am | Permalink

    You are always right on the money Matt. There is a lot of information out there and it appears you have taken it all in and shared a simplistic and successful approach. Always appreciate your posts.

  45. July 19, 2012 at 4:56 pm | Permalink

    I’ve tried backlink layers, such as an advance link pyramid with keyword diversity and it really helps a lot. I try this after April 24 and it really works.

    Thanks Matt.. I’ve learned a lot after reading this article.

  46. July 19, 2012 at 6:20 pm | Permalink

    Hi Matt

    Its encouraging to know you’re teaching what you’ve practiced I pretty much gave up IM when google pander came out and I saw I’m fighting a losing battle.

    After reading other peoples experience at trying to keep google happy I’m glad I did give up. I know I would have been only more frustrated.

    Its only by chance I opened your email and saw this post other wise I would have deleted it. Sorry but that’s how frustrated I was with IM.

    Although I did make some sales, pander ate everything up. I know corrupt google are only trying to improve user experience. I gonna give it another shot by signing up to imsuperelite.


  47. July 20, 2012 at 8:19 am | Permalink

    Good infromation Matt! Thanks for tip about using links that are just the URL.

  48. July 20, 2012 at 11:07 pm | Permalink

    You’re the man Matt. Always excellent info and always on top of the latest info. Thanks

  49. July 21, 2012 at 2:33 am | Permalink

    Earlier in this thread it is mentioned tha one could “target Bing” rather than Google. How is this done? SEO for one search engine is essentially the same as for other search engines, isn’t it?

  50. July 25, 2012 at 8:37 am | Permalink

    Backlinking has always been my road block, still is in fact. Hopefully this will help. I will definitely look into this formula further.

  51. July 26, 2012 at 6:52 pm | Permalink

    Thank you! This is really cool and informative information. i learned a lot from this post, Because in the past I was struggling with backlinks and I did`t really understand all this penguin stuff.

    Thanks again,

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About Matt

Hey, Matt here, I'm a full time Super Affiliate, 33 years old, and live in New Zealand with my wife and son.

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