Beating Google Panda Webinar 37 Comments
Beating Google Panda Webinar

In this webinar the guest presenter Eric Lancheres, explains how he has been able to figure out Google Panda, and has hard evidence to prove it, and explains what he refers to as the “SEO Quality Score” of a website.

Here’s the link to the replay for you:

==>Beating Google Panda<==

There has been a lot of talk about Google over the past few months, as they even brought out another new update called ‘Google Penguin’ too, which has ruffled some feathers in SEO circles. First though, Google Panda is different in that it is a permanent part of the Google Algorithm and refreshes every 4 weeks.

Every time it updates it get smarter too, so if you know how to build sites Google Panda likes, you have a BIG advantage over your competition. In this webinar the presenter, by the name of Eric, shows proof of how he has mastered Google Panda, and shows screen shot evidence of full site recoveries he has achieved for his clients. One client of his he actually got an increase of 3000 unique visitors a day!!!

In the webinar Eric explains what he refers to as the “SEO Quality Score” that Google Panda gives sites, and explains ways to improve your quality score. The higher your quality score the less backlinks you have to build, which I’m sure we can all agree is a good thing! A very big misunderstanding about Google Panda is that all you have to do is write good quality content, but this is not true at all, and Eric explains this in the webinar. There’s a lot more to Google Panda than most people know. Some people think its about taking out affiliate sites, while others claim it is for certain niches, the fact is there are a lot of rumors with little evidence to support them, however Eric is heavy on proof, as he tests a lot.

You’ll also learn about Google Penguin towards the end of the webinar as we got a lot of questions from the live audience about this, and Eric has a nice surprize on this for you in the webinar too. The current environment in SEO is somewhat unsettling for a lot of webmasters as it’s not as easy to get to the top of Google as it used to be. HOWEVER this is a real opportunity, because the people that stick with it and learn the stuff that Eric teaches stand to really cash in from SEO in the coming months and years, as they’ll know how Google thinks, while everyone else scrambles for answers.

Make sure you watch this webinar as it may well save you a lot of heartache  down the track if you get hit by Google Panda. Eric is very ethical marketer and knows his stuff when it comes to Google.

Here’s the link to the replay for you:

==>Beating Google Panda<==


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31 Comments to Beating Google Panda Webinar

  1. May 10, 2012 at 10:10 am | Permalink

    A good piece on panda Matt and whets the appetite to know more. Unfortunately the link doesn’t seem to work, don’t leave me hangin’ man!!

  2. Ross's Gravatar Ross
    May 10, 2012 at 11:02 am | Permalink

    Matt, very good webinar, but how does Google possibly know how long someone spends on a site after they click through the search results?

    Additionally, how does Google know whether or not their searchers had a good user experience on

    The only way this is possible, and it’s not bullet proof, is by having Google analytics installed, and I for one do not use Google analytics.

    In fact there is an entire Internet population that doesn’t use Google analytics for one reason or another.

    I agree wholeheartedly that a good user experience is the foundation of a good site, but unless you get a human review, how will Google know anything more about your site than what shows up in their spider?

    Maybe Eric can chime in and explain this in a little more detail.

    Matt Pitts Reply:

    I think Google can tell even if you don’t have GA installed. Most people search for sites from Google. For instance, if I do a search on Google for “good fried chicken”, I’m going to click on the different results in Google (either in a new window or otherwise) until I see a site I like.

    Here is the kicker, if I don’t like a site, I jump back to Google and start interacting again. It is unlikely that Google “times out” your session after you follow a search result. Consequently, Google can determine (within a user’s session) when they clicked on a search result, and how quickly they resumed their session back on Google. See — no need for Google Analytics to be installed. Just my theory 🙂

  3. Ron's Gravatar Ron
    May 10, 2012 at 12:12 pm | Permalink

    Hey Matt

    Just finished watching the Beating Google Panda Webinar and all I can say is its awesome,heaps of great content given away without even buying the course which by the way is well priced for all the information it contains.

  4. May 10, 2012 at 1:20 pm | Permalink

    Hey Matt, it was a pleasure to do the Webinar with you. Your readers are awesome and had some really good questions.

    I hope they got a lot out of it, and let them know that they can contact me if they have any additional questions!

  5. May 10, 2012 at 1:38 pm | Permalink

    Great insights from the webinar. Immediately started performing a bit of ‘triage’ on some of my pages to make sure some quality signals get picked up on the next crawl.

    One of the biggest challenges though – is how LITTLE space ‘Above The Fold’ is shown in Google results these days. Between AdWords ads, Brand links and product images – I’m seeing results where even the #1 organic search result is NOT even shown on a laptop screen!

    Important to keep in mind: Sometimes traffic drops have more to do with Google LAYOUT changes that force your site down – when otherwise you may still be holding your keyword positions. Now, it’s just that ever-fewer people SEE anything but the top 1-2-3 positions. And sadly, fewer people seem willing to scroll down to see all the organic results. (Sigh.)

  6. May 10, 2012 at 6:20 pm | Permalink

    Hi Matt
    Bought Eric’s course and I think it was a real eye opener for myself got some amazing information out of this, checked on my competitors and they havent implemented this sort of tacticts to their sites so it will be good to get one up on them ,thanks for sharing Eric with us I highly recomend him

  7. Adam's Gravatar Adam
    May 10, 2012 at 7:12 pm | Permalink

    Matt, this is probably the best analysis i have found of the Panda algorithm on the net. Bravo. Seriously f**king great content. I will be buying the recommeded course in 24 hours time. Keep it up. You are among the few marketers who’s email list i allow in my personal inbox and don’t relegate to a separate spam address.

    Your webinar with Lisa on authority sites was equally good. Bought that product too.

  8. Alex's Gravatar Alex
    May 10, 2012 at 7:30 pm | Permalink

    Hi Matt and Eric,

    Great webinar. I didn’t have time to see the webinar live unfortunately so couldn’t post any questions but I definitely learnt a lot. I’m going to start writing more topic related articles instead of long-term keyword targeted articles.

    As far as the article interlinking goes.. Can I reach a stage where I am adding to many internal links within the body of the article? What number would you guys recommend to aim for?


  9. Mario's Gravatar Mario
    May 10, 2012 at 8:00 pm | Permalink

    Hi, great seminar. Picked up a few things I will be applying to my site.

    I checked my sitespeed, for some reason it only uses 0-30 pageviews every month to send a page load sample which often comes out at around 8 seconds and sometimes more, I highly doubt it’s this slow for most people. While the site is actually fast for me and other people that I know visited, images are optimized, host is hostgator and seems to be good. Visitors from India and South America seem to contribute to this. Although the USA and UK are also slow (5 secs) in these samples.

    Any idea why it does this and do you have such a low sample as well?

  10. Alex's Gravatar Alex
    May 10, 2012 at 8:41 pm | Permalink

    Hey everybody,

    I forgot to ask..

    If I have a few pages that are dropping in rankings (one -87 today for example) while others are maintaing a decent position and some climbing (one +61 today to 5th…) What is this a sign of? Because in the video i hear talks about the panda being a site-wide penalty.

    Any comments are appreciated!

  11. May 10, 2012 at 9:49 pm | Permalink

    Highly interesting webinar, thanks a bunch for that! 🙂
    First time I heard of the (high) importance of interlinking.

    I just hope Eric is right, because i’m already on it: inter-linking the beegeezus out of my most important posts…


  12. Tom's Gravatar Tom
    May 11, 2012 at 1:18 am | Permalink

    Loved this webinar with lots of new information. In particular was the idea to focus on writing about topics and not keywords.

    Also covered was that needed laser targeted navigation. I thought I read somewhere that you should have any WordPress post in only ONE category only. That wasn’t mentioned in the presentation, any thoughts?

  13. May 11, 2012 at 1:23 am | Permalink

    Hi Matt,

    I’m here a bit late as was interested if the offers were still open?? I’m taking about the offers in the video.


  14. May 11, 2012 at 2:31 am | Permalink

    Thanks for this free valuable information Matt

  15. Rafal's Gravatar Rafal
    May 12, 2012 at 2:35 am | Permalink

    Hi Matt!

    You’re really brave if you wanna beat Google Panda. It’s a big, smelly, vicious and unpredictable animal haha 😉

    Greetings from London!

    Rafal W.

  16. May 12, 2012 at 2:21 pm | Permalink

    I cannot find the name of Eric’s program and I might be interested in it. Could you please post a link to it? Thanks again for the informative webinar

    Matt Carter Reply:

    . is my affiliate link

  17. May 13, 2012 at 1:01 am | Permalink

    Hi Matt!

    Maybe this was answered in your webinar and I missed it. How long in average is required by Google an user should stay in one’s website. What’s a good bounce rate after Google Panda?

  18. May 13, 2012 at 4:36 am | Permalink

    Great insights from the webinar. Immediately started performing a bit of ‘triage’ on some of my pages to make sure some quality signals get picked up on the next crawl.

  19. Derek's Gravatar Derek
    May 13, 2012 at 6:32 pm | Permalink

    Hey Matt,
    Great webinar. How does this differ from your own SEO Experts Academy? Do you think there is enough different information to pick up Panda Breakthrough as well?

    Matt Carter Reply:

    This is more up to date and I closed SEO Experts some time ago now.

  20. May 13, 2012 at 7:05 pm | Permalink

    Hi Matt and Eric,

    Thanks for the great webinar. I just purchased the course and wanted to quickly stop here and say thanks.

    My sites have been doing well in regards to Panda, but Penguin brought out the guns and did some of my sites and money articles in. But others with very little SEO backlinking got ranked. Nice.

    So confused on Penguin though, check this out….

    On my blog I had a money review article ranked on the first page of Google for its targeted term. Granted I’ve done a ton of backlinking to it but when Penguin was released on the 24th, my article fell off the face of Google.

    What replaced it on the first page?

    A new blog set up and guess what the ONLY post was on the site?

    “Hello World”

    I’m sure you’ve heard of it.

    In fact, the only SEO that site has is a keyword rich domain name, not even an exact match.

    So my high quality article on a quality blog but had lots of links I built to it, got replaced by a new installation of WordPress site.


    I think my problem is that I have about 3 or 4 money articles on my blog and because I’ve worked on their SEO, there’s probably a strange looking spike in backlinks to those articles on my site which obviously is a red flag. In fact, all of my money articles got hit by Penguin. So I’m sure that was the cause. Looking forward to seeing how I can bounce back.

    Can’t wait to dive into your course, Eric. Thanks for all the hard work and testing.

  21. Dave's Gravatar Dave
    May 13, 2012 at 7:56 pm | Permalink

    Hey Matt,

    Interesting webinar.

    I spent $1200 on an affiliate marketing course 6 months ago and followed everything taught to the letter. Was finally making sales and then boom some Panda updates ruined everything. Was not impressed that the person teaching this stuff really had no answer for the Panda issues. Just the usual “Oh just keep backlinking and your site will come back”

    What is to stop that happening again with following Eric’s course? I’m sure you understand my reservations. All the work put in (not to mention the money) for months and then Google brings out the Platypus update and bam!

    What kind of support structure does he offer? That wasn’t really covered in the webinar. Does he run a member forum? Do we have access to ask him questions rather than some VA giving us generic run of the mill answers?


    Matt Carter Reply:

    Google has and will make changes again, if you want a business that relies on SEO traffic you have to learn to roll with these things and adpat, its just the nature of it.

    Dave Reply:

    Understands that Google will keep making changes and one has to roll with it.

    I guess the 1 year of updates from Eric may help to counter this?

    Its very difficult to know who or what to trust.

    John Hoff Reply:

    I bought Eric’s program and am halfway through it now.

    Here’s the thing, like Matt said you do have to learn to roll with it. But I’d like to also add this…

    Here’s where Eric’s program is different than most “SEO” or “how to build websites and rank them” courses. He’s not telling you ways to shortcut the system to get you ranked. He’s teaching you the true basics of what Google wants and you know (or at least so far that I’ve gone through the course).

    And you know what…

    SEO at its true basics has never changed (that is, what Google likes to see).

    What’s changed is that Google is getting smarter at figuring out who is trying to game their system.

    What does Google want?
    To be #1

    How do they get that rating?
    By being the best search engine out there

    How do they become the best search engine out there?
    By providing the best returned results for their users (better than Bing’s, Yahoo’s, etc.)

    Obviously Eric is the best person to answer your questions, but as a member of his site, a member of other IM sites, and having been ranking articles for a number of years now, I will say this in regards to your question of “What is to stop that happening again with following Eric’s course?”

    He’s teaching an “understanding”, not just here’s what you can do to get it ranked. He’s teaching that, too (and it’s awesome stuff), but it’s a level deeper as well.

    Hope that answers some of your questions.

  22. May 14, 2012 at 9:39 pm | Permalink

    Very Good information Matt. This Google new update has kicked out a lot of spam.

  23. May 15, 2012 at 2:09 am | Permalink

    Hi Matt!
    Thank you very much for sharing this article and webinar.
    It is very helpful!
    Realy is putting people on the right track!
    I don’t like penguins, they are smelly. I prefer Batman.
    Anyway, because penguins become mess on google search engine.

  24. May 15, 2012 at 10:30 am | Permalink

    Like many others, I came away from Panda completely unscathed because I had a high-quality, original content rich, sticky website. But when Penguin hit, I got hit hard. I haven’t found anyone that can explain why. In fact, too many people are still scratching their heads about Penguin. And I don’t think this fellow has the answer either.

  25. Ken's Gravatar Ken
    May 17, 2012 at 2:17 am | Permalink

    Matt, this was definitely one of the best webinars you have done, especially discussing an issue so important to internet marketers.

    Regarding the blog layout, I am still using your Matt’s Marketing Blog Theme. In light of the Google changes, do you recommend still using it, and are you still supporting it?

    Thanks, Ken

  26. May 17, 2012 at 8:26 pm | Permalink

    I’m about to watch the webinar now

  27. May 19, 2012 at 8:53 am | Permalink

    Thanks for posting this reply Matt! I still dont understand why so many people fail to post reply’s of their webinars – do they not realise how many different timezones there are?
    Having said that great webinar with very helpful insights, made us rethink the idea of making recoveries ourselves for clients!

    Quality, Quality, Quality and the only time Quantity comes into it.. is when you talk about Quality 😉

  28. May 19, 2012 at 4:23 pm | Permalink

    This i great info and the product and services being provided will definitely give the little guy an edge. I am convinced that if marketers are willing to adjust then there is a great living to be made on the internet. However for those who refuse to change i am afraid they will still be dialing analog in the digital age.
    Great stuff once again.

  29. Keith's Gravatar Keith
    May 21, 2012 at 1:46 am | Permalink

    Sorry if you’ve answered this already, but do the Panda & Penguin updates effect the rankings of Youtube videos the same way they do with websites?

    I’ve been thinking of putting more energy into video marketing.

  30. May 22, 2012 at 6:38 am | Permalink

    I agree with you nyashac, there is no reason to complain about how things have changed because there is nothing that can be done except for everyone to accept the new changes with a grain of salt and conform to change, the quicker that happens the better off we will all be.

    Thanks Matt,


  31. May 22, 2012 at 10:22 pm | Permalink

    Sometimes it is great to “live in caves” away from the noise of the internet.

    While the doomsday is coming and Google update with its Google Panda (minus the happy feet), I just keep on writing remarkable contents and building links. 🙂

    My traffic fluctuates but I just keep on planting seed by writing remarkable web contents. 🙂

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