In this post I’m going to discuss ranking an Amazon product page with SEO and why it’s much easier to do than on standard websites.
I must say its been a while since my last blog post, my apologies folks, things have been a little busy with business, but anyway I’m back to blogging more regularly now. I’ve decided I’ll be doing a series of blog posts over the next few months about selling on Amazon, as its a great way to make money online, and I’ve seen loads of people, my other brother being one, that have created very profitable businesses selling on Amazon.
The first thing I need to state is that doing SEO on a standard website is VERY different than doing SEO on an Amazon product page. The main thing is that you can get away with a lot more on Amazon!!
Most of you will be aware that Google made it harder for the average web master to rank their sites organically, with updates such as Google Penguin. I can testify to being ‘slapped’ a few times myself. Gone are the days where you can blast your websites with 1000’s of links from anywhere and hope it will rank just fine.
However….it doesn’t seem to be this way for Amazon product pages!
I’ve been selling on Amazon for the past 6 months or so, however I only do it very part time as I have my own health food brand here in New Zealand which is my main focus these days and a bigger business, however I must say the money on Amazon is pretty darn easy to make, hence why I encourage people to get into it now.
In fact if I’m brutally honest, I’ve done hardly anything on my Amazon business for over a month, as my time has been soaked up in my other business, but regardless I am just about to reach $25,000 a month in sales on Amazon a month, not bad considering I’ve done nothing on it, I’m not kidding either, when you use Fulfillment By Amazon (FBA) you can get away with doing pretty much nothing when set up.
The SEO Plan
So for one product I sell on Amazon, I did the usual SEO stuff, press releases, article submissions, bookmarking etc…the usual suspects, however the rankings were suprizingly sluggish for this product. Other products I’ve done SEO for responded faster to this stuff. After adding more and more links and still no results for this product, I decided to try a different approach, as more of an experiment.
So what did I do?
….Ha ha, actually I did none of that at all, instead all I did was bring in the HEAVY ARTILLERY and increased the links to the Amazon product listing page hard core with 1000’s and 1000’s of links from services I used over at the Warrior Forum.
You can find loads in the WSO section there. To my surprize the keyword I was trying to rank for went straight to the top of Google in a week and has been there for the past 4 weeks.
When looking at using services over at Warrior forum I would recommend you read the reviews before just using anything, as there is some garbage over there too, but there are also some pretty good services too.
So what did my little experiment show me? Well for Amazon product pages Google doesn’t penalize you for huge amounts of low quality links and in fact these Amazon URL’s respond really well.
I know this kind of goes in the face of everything that we are all told to do with SEO, but hey it works. I would never do this for any other web property, but when you’re trying to rank a page on a domain with the authority of Amazon then the rules are different.
Head over to Google yourself and search for keywords related to products and time and time again Amazon is right there and often has multiple listing, and sometimes I have even seen the first 3 organic results are Amazon!!
So How Can This Make YOU Money?
The obvious question I’m sure you’re all wondering is how can this make me money? Well the short answer is quite easily, as all you have to do is get YOUR OWN product listed on Amazon, and then you can backlink that URL of YOUR OWN product, and when it ranks, which it will, you will get loads of traffic to your Amazon product page and make sales.
If you’re ever wondered how you can beat big authority sites in the Google rankings, well here’s another approach, DON’T TRY, just join them and rank your own Amazon page!
Furthermore, the more sales you make with good conversions, the higher up the Amazon rankings you will go and you will make even more sales!
How Do I Get My Own Product Though?
I’m sure some of you are wondering how on earth do I get my own product on Amazon though. One easy way to do this is by private labeling a product and branding it as your own. This way you have your own unique product on Amazon and you can use the Amazon FBA system to managed all the fulfillment.
The moral of the story is that you can get great rankings fast with link volume IF you’re trying to rank an Amazon page. What this means is for your product that you sell on Amazon you’ll drive more traffic and make more money.
You MUST be selling your own brand on Amazon, via private labeling, which my friend Matt Clark showed me to do (for Amazon anyway). Private labeling is pretty easy to do when you know how, and I’ll talk some more about this soon.
Anyway, I hope you can see why selling on Amazon is pretty easy to make money with.
I will be sharing more about selling on Amazon next week!