Backlinking Your Backlinks 54 Comments
Backlinking Your Backlinks

Hi Everyone,

I am going to continue today with some training on my favorite topic, and in case you hadn’t worked it out already (Matt’s attempt at sarcastic humor) it is the topic of link building.

However in this post I want to explain a concept that most people do not understand, and that is linking to your links! Where we create a spider web type effect with our links.

Sounds a little funny I know, but what you need to be aware of when you are building links to your websites, in order to increase their search engine rankings, is that if Google thinks that you are creating all these links, which is what everyone does anyway, then it can get a little funny sometimes about that.

Now of course this usually only matters if you are building links in large numbers, but it is important to understand the concept. One way to make your links look more natural is by making sure that all the links that link to you have some links coming to them also.

This way those pages linking to you will look like they are credible also. Not only that though but they will pass some page rank to your site, and the power of that link will become stronger!

So How Do We Link to Our Links?

Well I don’t get carried away with this to be honest, as link building to your sites can be tough enough as it is, so what I do is whenever I submit an article to say Ezinearticles, once approved I take the URL of the article and I bookmark it, and then also submit it to RSS aggregators, which takes no time at all and gets that articles some links.

You can do the same thing for blog posts, web 2.0 properties etc….but I need to stress that you don’t need to get too carried away with this, however it is just an easy way to reinforce your second tier of links, so that you overall link
structure looks natural and strong!

Vary Your Anchor Text

A few other points that you should also consider on the topic on ‘natural looking links’ is that it is also a good idea to vary up your anchor text, so that not every link to a page has the exact same text anchoring it. Once again this is only need when you are building large amount of links, and not so much of a problem if you links are below 100 to the page.

However let’s say that you are trying to rank for the term “acne remedy”, you obviously use that text as your link anchor text, however 10% of the time, you might use: “best acne remedy” or even “acne remedies”

No Follow Isn’t All Bad

Finally my last piece of advice for you is, although getting links that have not got the “No Follow” tags turned on is important, if all your links are not “No Follow” or as some like to say are “Do Follow” then this again will possibly raise red flags with Google, as it just doesn’t look natural, so don’t shy away from the odd “No follow Link”

That’s all for me for this update, there will be more on the way!!

Have a great day all


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32 Comments to Backlinking Your Backlinks

  1. Ben's Gravatar Ben
    January 27, 2010 at 9:52 pm | Permalink

    Hi Matt,

    Great information. I completely agree that getting links to the places you intend to generate links from is essential in your SEM. A big problem is the time this takes and something I use to do a good deal of the above is traffic bug which automates this process to a certain extent.

    Obviously it’s still important to vary WHERE you get your back links and HOW you build your back links but I’ve found it to be a very useful addition to my arsenal.


    Matt Carter Reply:

    Hey there Ben,

    Yeah it does seem to strengthen the overall back link structure

    Thanks for your comment


  2. January 29, 2010 at 2:43 am | Permalink

    Hey Matt,
    thanks for the great information. I have a question regarding the RSS aggregators. What are they, and can you do a video (or a post) on exactly how to use them?

    Matt Carter Reply:

    HI Alex,

    That is a great question and I will do my best to do a blog post about them to help you and I am sure other understand RSS aggregators. Just briefly though, they are sites that collect and organize RSS feeds from various websites, and because your feed that you create has a link inside it to your website, then you will get a link back from that RSS aggregator site.

    Hope that helps


  3. January 29, 2010 at 2:45 am | Permalink

    Oh yeah, I also forgot to ask…how do you find links with “Do Follow” specific to the niche you are targeting?

    Matt Carter Reply:

    Hi again Alex,

    Another great question, you need to first install a firefox plugin that allows you to see if a link is no follow or not, and as for finding potential placed to place links, I recommend you check out my post on SEO quake that I did a few weeks ago titled “High page rank links anyone”



  4. January 29, 2010 at 3:06 am | Permalink

    This is good information.

    I agree with Ben. It takes time to use this type of strategy if done manually and it is really best to use automation if possible.

    But you need to consider your point about not going overboard. Which is easy to do when you automate. It really is art and science combined.


    Matt Carter Reply:

    Hi Robert,

    Yes I agree, automation is key when doing this,however I didn’t add that in because not everyone can afford software to do this, so I like to give people the free option.



  5. January 29, 2010 at 3:07 am | Permalink

    Perfect timing. I was just doing a little research about how to make my link wheels more efficient and I received an email about your blog post.

    Excellent information as always. Thank you!

    Matt Carter Reply:

    Hi Frank,

    No problem, glad the timing was good for you!



  6. January 29, 2010 at 3:52 am | Permalink

    Thanks again Matt!
    I look forward to your e-mails.

    Matt Carter Reply:

    HI Linda,

    Great too see you on the blog again, and thanks for your feedback too

    Have a great day


  7. January 29, 2010 at 4:31 am | Permalink

    Matt, Excellent points! It’s nice to see someone actually showing people the right methods of search engine optimization. There’s to much useless crap on the web that if people listen to, is just going to waste their time and frustrate them. Again thanks for sharing your knowledge.

    Matt Carter Reply:

    Hi there,

    Yes I agree there is a lot of crap out there, and I have been through a lot of useless information, so I have a rule that I ONLY provide info and promote products to people that I KNOW works and will help. Other marketers see their followers as people to milk money from, but I personally hate that, and would rather take my subscribers on a journey to success with me.



  8. January 29, 2010 at 4:52 am | Permalink

    Thank Matt

    I am a newbie and have recently put up my site and looking to optimise it, I am sure the excellent information you have provided will help me greatly.

    Thanks again Matt
    . l

    Matt Carter Reply:

    Hello Cliff,

    Thanks for your comment there, and glad you are making progress and have you first site up!! Well done and keep going strong



  9. January 29, 2010 at 9:23 am | Permalink

    There is a lot of garbage out here. Your info always clears the air! I’ve had a website up since 1996 but only started getting serious last summer.

    I’ve made 80 cents in adsense income so far. I laugh when I think how some promise millions over night.

    Matt Carter Reply:

    Hi Randy,

    Yeah there is some garbage I will agree, but if you apply the stuff I teach you should be able to make money online with out too much difficulty.



  10. January 30, 2010 at 3:55 am | Permalink

    This is pure gold, Matt. I’d never considered linking to my links, but the way you’ve explained it makes it sound not only beneficial but absolutely necessary.

    When you said not to get too crazy with it, I’m assuming you meant that not every single blog post needs to be submitted? The importance of submitting an article post is clear, but every blog or forum post could become time consuming, which is the biggest downer with linkbuilding in the first place.

    Also, looking forward to a post that explains creating the feeds and submitting them in a little more detail. I always learn much from your posts, and rss feeds still remain a bit foreign to me. My usual fall-back position (Google search) didn’t help clear the air on this one (yet).

    Great stuff as usual, I can’t stress enough how influential you’ve been in shaping my IM direction…

    Matt Carter Reply:

    Hi Bizz,

    when I say don’t go to crazy I mean just randomly bookmark articles and posts that link to you, but don’t worry about doing every single link that links to you.

    I use software to do this for me, on automation so it makes it easier



  11. January 30, 2010 at 5:18 am | Permalink

    Hi Matt
    I hadn’t a clue what RSS Aggregators were either!
    So thanks for that as I’m busy with my new site getting links and putting up a WordPress blog to hopefully drive traffic.

    “Other marketers see their followers as people to milk money from, but I personally hate that, and would rather take my subscribers on a journey to success with me.”
    Matt – that makes you a ‘good guy’ and by helping others will give you more success.

    Matt Carter Reply:

    Hey Graham,

    Great to hear from you again, and sounds like you are making some great progress there my friend, keep it up and thanks for your kind words


  12. January 30, 2010 at 10:56 am | Permalink

    Hi Matt,
    I am a new subscriber, and so far I must say that I am impressed.
    I have extensive experience with numerous newsletters, from MANY IM “guru” types. Mostly, I just delete their emails, but I do like to see how they handle their businesses.
    What separates the “good guys”(or girls) from the users, is a matter of time. The individuals who actually care about their subscribers, put time and effort in to providing them with useful tools and information.
    Time is the greatest gift we can give.
    In the final analysis, the term “guru” means “teacher”. Unfortunately, in IM “guru” frequently means “exploiter.”
    From what I have seen so far, you are a “guru” who cares about his subscribers and provides them with quality info.
    YOU will always win in the end!

    Matt Carter Reply:

    Hi Mike,

    Great to have you on board, and I must say I laughed at your description of ‘guru’ by exploiter!! ha ha…unfortunately it is often true though.

    I do like to provide as much free quality content to my readers as I know what it is like to learn and how frustrating it can be.

    Catch ya soon,


  13. February 1, 2010 at 4:06 am | Permalink

    If you do begin to automate any kind of posting to social bookmarking sites, blogs, rss or other there is the risk of being tagged as a spammer and getting blacklisted by Google. Does anyone have a recommendation to the frequency of Twits for example you can make with without being tagged? I would love to see a list of RSS Aggregators or a suggestion on software that can automate it.

    Thanks Matt for more useful information,

    Matt Carter Reply:

    Hi Bill,

    I don’t think you have worry about being marked as a spammer for using software to automate these things. If you use auto blog commenting software then you may run into problems with Akismet but really it is only when you are building links on a large scale.

    I use RSS bot for RSS submission and it works well and its cheap too



  14. Jo's Gravatar Jo
    February 2, 2010 at 6:21 am | Permalink

    Hi Matt,

    I’ve been following your blog for some time now – thanks for so much straightforward, no-nonsense info!

    I’m wanting to find a tool to automate this process and just wanted to know what you use or would recommend? There are so many people promoting rubbish that its hard to know which to choose.

    Thanks again for sharing your knowledge!

    Matt Carter Reply:

    Hi Jo,

    Well to link to your back links you can use they are a bookmarking service which I use and they are pretty good. You can also RSS bot for your RSS submission which again is good and not expensive. That is really all you need I think, you could look at blog commenting software but that is getting a little black hat SEO and not what I normally recommend to people, as you do have to more careful there.

    Hope that helps


  15. Sam's Gravatar Sam
    February 2, 2010 at 2:45 pm | Permalink


    You are just good. This trick can be called promoting the promoter and feeding the hands that feed you. We need more juices from you.


    Matt Carter Reply:

    Hi Sam,

    I like the way you put it, maybe that is what I should have titled this post! “Promoting the Promoter”



  16. February 3, 2010 at 4:54 am | Permalink

    That is really enlightening. Thanks for the valuable info. Will try such link to link and see how it goes.

    Matt Carter Reply:

    Hi Terry

    Thanks for your comment,



  17. Garth's Gravatar Garth
    February 5, 2010 at 12:00 pm | Permalink

    Listen man i don’t want to seem too excited but “U ARE THE MAN”. You have changed my view of online marketers literally overnight as being just cold blooded money grabbers . i don’t want to swell your head toomuch but you deserve all the accolades that me and the rest of your subscribers have given to you, I am in awe. I am new to the game and basically have been working on a site which i plant to launch in a couple of weeks. I really need to ask you, how do a newbie develop quality content for a really marketable niche that he has not much knowledge of ? For example i am assuming you don’t know much about Japanese language but u have an affiliate site on it, how do you write quality content on that topic considering that your not really knowledgeable on it?
    Thanks in advance for the answer and keep doing the sheer awsome job your doing. Much respects.

    Matt Carter Reply:

    Hi Garth,

    Thanks for your comment, very kind.

    As for content, you can either hire someone to write for you, from or you can go to library and do some research and learn the basics.
    You can also get an idea of good content from the product owner in most cases also, or other products.

    Keep up the good work


  18. February 10, 2010 at 2:54 am | Permalink

    hi matt, awsome content as usual im still very new to this marketing and seo stuff so all this info is useful thanks, claudia

  19. February 10, 2010 at 2:59 am | Permalink

    oh i forgot i have a question its something completely different so here goes 🙂 i just got my blog up and managed to put up a optin form in the sidebar etc and now i need to work out how to link the auto responder to it and how to give away my free ebook through it ? this may sound stupid to you but dont forget im a newbie so go easy on me 🙂

    Matt Carter Reply:

    Hey Claudia,

    great to hear from you. The first thing you need to be aware of is that you must host you blog on your own hosting account and not use the free service that blogger offer. They don’t like it when people use there blogs to sell stuff.

    You are much better of buying a domain name, getting some hosting from Hostagator (all explained in my free videos) and then loading a WordPress blog template up on that domain. (Watch some Youtube videos and you will find out how to do this)

    Then you need to get an account at Aweber, which is your email autoresponder, and inside Aweber they give you a peice on code when you create a new opt in box, that you then copy and paste into your sidebar, and you give away your ebook on the page that people end up on when they click the confirmation email you send them, and there is a place in Aweber where you set this.

    All the best


  20. March 8, 2010 at 6:19 pm | Permalink

    Hi Matt,

    Great article, and very timely. I recently added links, both to outside articles by other authors and also to other pages and posts within your own blog or website, in addition to articles on ezine.

    I have five articles published with Ezine and on a few other article directories as a way to get good backlinks.

    What do you think about programs like comment kahuna to get links?

    Thanks, Ken

    Matt Carter Reply:

    Hey Ken,

    Great to hear from you, and to answer your question, I don’t use comment kahuna because I find the results terrible.



  21. Dmitriy's Gravatar Dmitriy
    March 24, 2010 at 4:49 pm | Permalink

    Hi Matt,

    Thanks for another great post.

    So can I backlink my backlinks with let’s say another article or even several articles (kind of like a wheel when all of my articles are connected to one another), and than all of those articles will have a anchored link to my webiste. Is this a good idea???

    Matt Carter Reply:

    Hey Dmitriy

    don’t bother doing a full link wheel as Google figures this out, just make everything random and not easy to detect


  22. March 27, 2010 at 1:05 am | Permalink

    Excellent post on the ever tedious task of link building. Do you know of any tools to help do this qicker?

    Matt Carter Reply:

    Hey Stu

    Yeah I use a lot of tools, some of them are Article Marketing Automation, Unique Article Wizard to name a few



  23. May 4, 2010 at 4:39 pm | Permalink

    Thanks for all that great free information. Yes I must try that idea of promoting the promoter with a web of links. You provide so much value. Thank you.
    La Digue

    Matt Carter Reply:

    Hey Louis

    You’re welcome and thanks for your comment


  24. May 5, 2010 at 10:28 pm | Permalink

    Hey Matt
    Thanks for the reply the other day. It’s good to find a REAL person helping others. I always look forward to your posts.

  25. May 7, 2010 at 12:09 am | Permalink

    Hi Matt,
    Thanks for your information about backlink.It helps me to understand about backlink and helpful so much for me.
    Come and visit my new website concept (the place where you can find anything information and you also can share into your social networks).

    Best rgds,
    Gani-Twalk 2.0 preneur

  26. May 16, 2010 at 9:14 am | Permalink

    Hi Matt,

    I just watched a couple of your videos on copywriting and backlinking.

    I firmly believe that the style of delivery is excellent, you have a way of making affiliate marketing very simple indeed.

    I use your Rapid Rewriter product and I think it’s great (although I end up taking far longer than I’d like, as I tend to totally rewriter the article, rather than say a 50% rewrite).

    Any ideas on how to automate article marketing submissions better? FYI I’ve used Traffic Geyser for a few months but I wasn’t overly impressed with it, I’m thinking about an aricle submitter software (btw I also use “Article Submitter” but I find this is kind of semi-automatic, as it’s very similar to what “Social Marker” does for bookmarking.

    Any advice will be gladly received.


  27. May 31, 2010 at 7:50 am | Permalink

    I’m actually a big fan of no follow links. I use yahoo answers a lot, and even though they have no follow turned on, I notice when using SEO Quake to look at links to my pages, some of the no follow links actually seem to get counted. I’m also convinced the search engines “count” them in some fashion, even if they pander to site owners by typically not appearing to give credit for them!

  28. June 29, 2010 at 4:16 pm | Permalink

    Thanks for the information about backlink.It helps me to understand all about backlinks

  29. Christian's Gravatar Christian
    September 30, 2010 at 3:46 am | Permalink

    Is it more valuable to backlink your backlinks that are already sticking in order to bring them up in value, or to backlink links that aren’t in order to make them stick?

  30. October 11, 2010 at 10:34 pm | Permalink

    Great! The post is indeed interesting. It feels more good reading an article as informative as this. Thank you for being so kind to have shared your good thoughts regarding the topic.

  31. June 17, 2011 at 9:14 am | Permalink

    Thanks , you have helped cleared up a lot of confusion for me when it comes to backlinks.

  32. September 6, 2011 at 12:36 pm | Permalink

    Great info as always. Whats your thoughts of using a service like Dripable to automate building links to web 2.0 and articles. Using them as a buffer zone to your money site.


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Hey, Matt here, I'm a full time Super Affiliate, 33 years old, and live in New Zealand with my wife and son.

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