Hi Everyone,

Having been in sales and marketing jobs for many years, and now running an online business, I’ve noticed one major flaw in the way that online marketers approach selling.

In this post I’ll be addressing this matter and discussing ways of improving website conversion.

The most fundamental aspect of selling, that anyone involved in marketing must understand, is that people do not buy things because of the ‘features’ that a product has. People buy things for what the product can do for them, otherwise known as the ‘benefits’.

I am amazed at the number of websites, articles and videos that I see across the web, where people are trying to make a sale, but they are trying to do so by selling on features. This is huge mistake and something that must be avoided…