Hi Everyone,
In Today’s post I am going to discuss some more SEO techniques, that will ensure that all your hard work in building back links to your sites is worth it.
You see what some people don’t realize, is that just because you build a back link does NOT mean that Google or the other major search engines will find and index that link. If they can’t find it, they can’t count it as a vote for your site, and that is not a good thing for your rankings.
However, there is a few things that you can do to help the search engines find your links. One way is by creating RSS feeds for your content that has your links in it, and sending these RSS feeds out via sites like Feedagg or your choice of RSS aggregator.
This is very easy to do, if you placed your link on a blog that already has an RSS feed, which you can see in the URL bar as the little orange icon (see image below).
All you need to do in this case is click the icon and then take the feed and submit to your RSS aggregator and they will send the feed out for you. This will help the search engines find that content and of course index the new links in it.
But what if the page you have put a link in, is a static HTML page with no RSS feed? What can you do?
A neat little FREE service I use is Feedage.com. What this does is take the static HTML page and create an RSS feed for you. The next thing you should do is check that the feed is valid, so that it will work when blasted out with your chosen RSS aggregator. In order to do this, I use a feed validating service, such as W3C Validation, and run my freshly created feed through here and make sure I have a valid feed.
Another thing you can use this system for, is if you have written a new article on goarticles.com and want to make sure it gets indexed fast. Unlike ezinearticles.com, goarticles does not give you a unique RSS feed, however following the process above can solve that problem.
Now that might sound a little confusing at first, but really the whole process takes less than a minute to do. If you are building links on sites that are not likely to be crawled often by search engine bots, then doing this can speed up the process and help ensure your links get found.
Link Diversity
The next crucial point I want to discuss is link diversity. A common mistake that people make when building links for SEO, is that they do not have enough diversity in the IP addresses that their links are coming from.
You see if you comment in one forum and have a link in your signature, that link will count for SEO, if it is ‘Do Follow’ of course. However if you make 1000 comments in that same forum, and henceforth have 1000 signature links dropped throughout the forum, in my experience this will not do much more for your search rankings.
The key is to have a variety of different links from different IP addresses. Sometimes when I am doing SEO on my websites, I often beat a competitor who has a much greater overall back link count than me, and this I assume is partly, but not solely, due to the IP diversity that I make sure my sites back links have.
Another critical role in getting good search engine rankings, is doing your ‘On Page SEO’ well. I am going to discuss this in detail in a future post soon, however briefly, you must do the basics properly, such as having the keyword phrase in the Meta Section, H1 tags, Content and Title Tags, but there is also more to it than just these basics (more on this soon).
On Page SEO can help you outrank a site with much more back links than you may have. I like to refer to it as working smarter and not harder, after all back link building can be tough going, so I like to make sure I only get the minimum I need. That is why using the RSS trick, and On Page SEO are things I take the time to do well.
Until next time!
Matt Carter
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On page SEO is a must, It is not difficult to do and it does not take a long time like getting links back to your site. Thanks for the new information on RSS feed and the good articles you keep bringing to us.
Matt Carter Reply:
November 17th, 2009 at 7:23 am
Hi Cloe,
No problem and yes I agree with you that On Page SEO is a must.
Thanks for your input
Matt
Hey Matt – I love my RSS reader – for reading articles. I’m a little confused about how to use your advice though… are you suggesting setting up a dummy RSS reader account (one you probably don’t plan on using) and sending any website/feed/article you get a backlink in to it? Simply to index it – and how would this be different from having a twitter account to tweet all your articles and other’s articles with your backlinks?
Matt Carter Reply:
November 17th, 2009 at 12:59 pm
Hey Beth,
First of all, I use a software tool called RSSBOT that is really cool. Next, you can use Twitter to help gets things indexed but I haven’t found that it works as well as RSS feeds. Also if you are Twittering you need to stick to a theme, so what about other sites?
Essentially this system is not about setting up an RSS reader, but is about sending out your RSS feeds via a service like RSS BOT so that they get picked up services like MillionRSS and RSSmountain etc…this way Google will find that RSS feed fact and then find your links.
Sorry if the post wasn’t more clear.
Cheers
Matt
Hey Matt,
Peter (from Perth) here, how you doin.
Impeccable timing on your part with with today’s post on backlinks. I wonder if you can help me out with the following –
I’m a member of TheKeywordAcademy.com which is a coaching site.
These guys recommend Unique Article Wizard for article marketing and in regards to the resource box, they suggest 2 links, one to the home page and one to another page on the same site.
Given that I’ll be sending multiple spun articles, they suggest to vary the link text.
The link text for the ‘other page’ will vary simply because the target URL is different whereas the home page URL is static.
My question is this, should I vary the link text for the home page, if I don’t, will Google view that as Google bombing?
Cheers Matt,
Peter
Matt Carter Reply:
November 17th, 2009 at 3:01 pm
Hi Peter,
Great to hear from you again.
Well the first thing I will say is that I also use Unique article wizard, and find it very good, so good work on that.
As for varying the anchor text, too be honest from my own experience it is not worth doing, I have tried both mixing them up and not and when I don’t sites rank lower!
I have spoken to other marketers about this topic as well and many share the same opinion as I do, however some disagree.
I take the stance that your OFF PAGE SEO can not hurt your site, but your ON PAGE which is solely in your control can, if done poorly.
The reason is that,lets say you have a competitor that is in position 1 in Google and you wanted to beat them but couldn’t…if building links to his site in anyway dodgy could hurt his rankings, then the internet would be a mess of chaos.
However with all that said, I still think that a brand new site with zero history should probably build links steadily, because although I have never experienced it with my sites, I know people that have had a site start to rank well and then vanish for 6 months due to a Google ban for a period.
You can do your system though, as it sounds fine and will work, just make sure you get links from a variety of places.
Catch ya soon,
Matt
Many thanks Matt,
What services do you provide for the not so newbies like me.
Peter
I guess I just must be an idiot but I have tried adding my blog feed http:www.decidetostayfit.com/blog/feed and my feed burner feed http://feeds.feedburner.com/decidetostayfit/NuNX and feedage will not except either one. It keeps saying “a valid feed could not be found at that url”. If anyone has any ideas please let me know. Thanks and great article.
Matt Carter Reply:
November 18th, 2009 at 8:47 am
Hi Jeff,
I tried your blog too, but I can’t seem to get a valid RSS feed either, sorry man, I have never had this problem before. Gives some weird error.
Can anyone else help with this one?
Sorry Jeff,
Matt
Hey – wanted to say thanks for your reply – I get it now :D. Glad at the moment that I don’t have too many backlinks – didn’t take too long to get them all fed through. Looking at the RSSbot page helped me figure out what feedagg was supposed to be doing. Are the results from RSSbot going to be significantly better?
Also, I have a few sites that have picked up a couple articles from me – is submitting the site multiple times going to have a good effect?
Thanks again!
Matt Carter Reply:
November 18th, 2009 at 10:14 am
Hi Beth,
Glad it makes sense. Also to answer your questions, yes I think RSS bot is worth getting as it is very good and cheap.
As for your second question, I am not sure exactly what you mean, but if you have links coming from the same site, then Google will not count extra links that heavily, that is what I have found from experience, so I spread the links around.
Keep up the good work!!
Matt
Never fails. Always something weird happens when I want to do something so simple. Thanks for taking a look at it Matt.
Hi Matt,
Great blog content as usual, just practical and workable advice.
This may be a basic question, but I know other things of the big jigsaw puzzle, I’ve just learnt sort of backwards. So the question is:
1] how and what is the best way to submit a website to the search engines to start the SEO spidering from Google itself?
I said it was basic but once you know it it’s easy right?
And lastly [if you don’t mind],
2] is there any way to tell if a website has been succesfully submitted to particular search engines or not?
I ask this question because I have a website that apparantly I submitted to different search engines via a site online, but I’m not sure if it was genuine or not. Also I’m reluctant to submit again myself [if you explain to me how], because Google may not like multiple submits.
Thank you for any help on this and it’s great to see that you do interact with answers to peoples questions.
Take care.
Matt Carter Reply:
November 18th, 2009 at 1:16 pm
Hi Tony,
Great to hear from you.
They are good questions you have asked, and all I do is the RSS technique mentioned in the post and my new sites get indexed in 1-2 weeks, sometimes even sooner like 48 hrs.
However you can suggest a URL to Google: http://www.google.com/addurl/
Also if you build some links on active sites that Google visit often, then you will find that your site will get indexed fast too.
Hope that helps.
Haaaaa. I figured it out. Just in case anyone else is having the same problem. I was using all in one seo for my home page title and let the part in the admin blank for page title because I didn’t want the text to appear because I had a custom header. Anyway feedage didn’t accept it because the feed didn’t have a title. So I added back the title there and edited the stylesheet and added display:none;
to “in my case” the h2 and h3 tags. Done. Now they don’t show up on my header and my rss feed has a title.
Hi Matt,
Thanks a lot for your information.I had no idea about how this rrs feed worked!Now i know, and i will use this in my website for sure.
Thank you very much for giving away so valuable information.
RSS aggregators are the best way to build backlinks. There is a software called RSS web traffic genius by Tim Buchalka, that damn thing can post to 20 aggregators per post! That’s 20 links per post spread all over the Internet.
Hi Matt,
I was wondering if you know about Free Traffic System, if it’s any good for building back links if it’s worth the time. Or would it be better to just pay for AMA article marketing automation, does that do a better job?
Thanks,
Mitch
Matt Carter Reply:
January 7th, 2010 at 5:55 pm
Hi Mitch,
I was meant to get around to trying out free traffic system but as of yet I have not done so, so I can not comment. Article Marketing Automation, it is a good way to get on topic links in bulk, and that can help you rankings. But the links are not high page rank, all mostly PR 0 but its the numbers that help
Hi Matt,
I wanted to thank you for this post. By using this strategy I moved from the 2nd page to the top position on the first page in a few hours.
However I am still a newbie and would like to know how many backlinks should I add daily???
If not daily than can a do a bunch in one day 30-50 and than come back the next day and add another 30-50? Will this have more effect than adding a few backlings every day???
Matt Carter Reply:
February 14th, 2010 at 10:20 am
Hi Dmitriy,
Great to hear you are getting some good results! It is best to add links regularly and consistently, but you can build more than 30-50 a day, but if you don’t have to then don’t. Only do what is needed.
Good stuff!
Matt
Hi Matt,
I do enjoy the content that you put together and find it most useful.
I had a question regarding RSS aggregators and backlinks. If a post feed has been passed to a RSS aggregator, say feedage.com, then any links on that feed would be backlinks back to the site. This is true as I have found the links.
However, after a period of time should you be able to use say Yahoo SIte Explorer to check for the links and see them displayed. This would prove that the backlinks had been indexed and therefore useful for backlinking purposes.
Regards
Peter
I pay close attention to on page SEO, especially on a brand new website that I am launching. It is important to start off with a good foundation.
I don’t always optimize my new sites for Google. I break it up a bit among the top three search engines, Google, Yahoo and Bing. It really depends on the competition for the keywords and niche. I would rather be on the main page of Yahoo for a keyword that will deliver me 500 targeted visitors per day, than on the 4th and 5th page of Google for the same term. If the search term delivers 1,500 visitors to the main page of Google, I am sure not to get many visitors if I am past the 3rd page for search results.
I would like to learn more about RSS. I hear quite a few things about it being good to build backlinks and get some extra targeted traffic.
Do you have any more information about, RSSBOT ?
Matt Carter Reply:
June 11th, 2010 at 9:50 pm
Hey Spunky
Thanks for a great comment there, and about RSS…well to be honest I am starting to doubt the effectiveness of RSS links, I wouldn’t get to concerned about them, as they don’t have much effect really, but they do add to the overall link structure and make it look more natural I guess.
Thanks
Matt
Hi Matt,
I have a lot of backlinks created on forum profiles, these forums generally have high PR and found them by searching through google. But, I seem to have a problem getting the links recognized and indexed by search engines. I read it in other blogs that it takes up to months to get them indexed by search engines without me doing anything about it. But, I also read about the use of RSS Feeds and submit it to Feed sites where it would help in getting the links indexed. Although I got the idea of submitting RSS feeds, I sure do not know how to do it and what services should I be using for it.
However, it seems that I found some great content here. I am trying out what you said about the RSS Feed stuff, and yeah, you really know what you are doing about these kind of stuff Thank you for the wonderful article.
All the Best,
Grant Guard
Hey matt, just want to ask if there is any good auto software you recommend for link building? I tried the trial version of article marketing robot it seems pretty good even though i still used rapid rewriter to spin the articles but will sending say 10 articles a day to sites help rank better? PS. I learnt not to send 200 articles at once i ended on last page of google, it was a test and i failed .
Matt Carter Reply:
January 25th, 2011 at 10:31 am
Hey Onkyo,
Yeah I use http://amarketingrobot.com and http://www.amarketingautomation.com
Matt
Hi Matt
I just came to know about this page while reading your blog. One thing i want to know from you about the IP diversify. You know some good forum platform are ip diversify so getting this link by using scarpbox is good? the chances are getting HP domain,( not pages) but hp domain still good in my opinion.
What you say about this.