When building a targeted email list in your niche one very effective technique is to use a Squeeze Page. Not very hard to build, but very easy to get horribly wrong. So in this post I am going to share on exactly what kind of squeeze pages work best so you can increase your opt in rate and ultimately makes more sales.
The headline is key, and it’s job is to get the reader to want to read the body copy of the squeeze page. Some people even claim the headline play 80% of the role of the entire page, so is something worth considering carefully.
The best headlines on a squeeze page display a very clear and strong benefit for the reader. Let’s take an example, if you are selling a product that helps people lose weight then you could say this:
“7 techniques for healthy eating” OR “7 Proven Tips For Losing 24 Pounds in 3 Days”
The first example, although promising advice doesn’t have a strong benefit like the 2nd one does.
The job of the body copy is to get the reader to want to leave their details in the sign up box. The body copy also plays a crucial role, as do all parts of the squeeze page. In this section remember to carry on with the same beneficial theme that you promised in your headline, and please do not start introducing all sorts of other new ideas, because this will only confuse the reader.
Bullet points work well in the body copy, so that the reader can quickly and easily see the benefits. Do not over do the body copy, as you want to be able to keep the page short and to the point.
Sign Up Box
The sign up box is not just something that you should put little thought into, and just whack it up. Instead, make sure that firstly it is very obvious and not hard to find, and also ask for as little info from the visitor as possible, by this I mean just the first name and email is fine. In addition to this when adding the text to the submit button, make this text into a benefit. So instead of saying “subscribe” say something like: “Grab My Weight Lose Tips” Make sure this is the same benefit promised in the headline and through out the page too.
You will also want to test where the best place to have the sign up box is. I have tested having the sign up box above the fold of the page and below and seen better conversions with the box above the fold. I have also tested having three sign up boxes on the page, when I have more text on the actual page and also noticed a positive increase in sign ups. However the golden rule is testing, always test what you do and this is the only true way of knowing what works in your niche.
I have also experimented with using small blocks of text, kind of like how Google has their ads. The theory behind this is that people prefer to read small bit size chunks of text rather than scrolling across the entire page. Anyway I saw conversion improvements when I did this too.
Make sure that you add a sentence that reassures the customer that not only will you not misuse their information, by giving their email address, but also make sure you add a sentence that states that they can very easily unsubscribe whenever they want with ease.
Moving the Free Line
Another tactic that has worked well for me and continues to do so is giving away something for FREE to the customer before you even require their email address. This can come in the form of a video or audio on the page, but PLEASE make sure that you do NOT provide something that requires the customer to leave your page to get it, otherwise you risk losing them altogether.
A good squeeze page should be converting at about 30-50% of the visitors to leads on your auto-responder. If you are doing less than this then you might want to consider all the features we have discussed and adjust you page accordingly.
When you have managed to collect a new lead for your list it is important to let that person now that they are valued and that you intent to, ‘A’ give them what you promised and ‘B’ continue to provide them quality advice if they stay on your list. Therefore make sure when they confirm email that you take them to the product you are offering.
Also in the first 10-12 days of being on your email list people should be receiving great free content from you, and not just boring emails that lack beneficial tips.