It’s no secret that building an email list is a very wise thing to do in your niche, that is of course if the niche you’re in responds well to email marketing.
With that said there are some common mistakes that I regularly see people make with their emails (sometimes myself) so I thought I would provide the top 7 things from my experience that have greatly increased my commissions through email marketing.
Top 7 Email Marketing Tips
1.) Headlines: Your email headlines play a big role and will be the crucial deciding factor of whether your emails even get opened and the desired action be taken. A great headline will have a strong benefit, but that benefit must remain blind. By this I mean don’t give away what the email is all about so there is no need to read it.
Let’s take an example:
A.) Firstname Learn Why Talking About Yourself In Emails Can Drastically Reduce The Responsiveness Of Your List
B.) Firstname Are You Making This Crucial Error In Your Email Promotions?
The first example gives away what the email is about and can cause the reader to think that they don’t need to read anymore. Where as the second one arouses curiosity.
2.) It’s Not About You: When you write your emails remember that your reader, as sincere as they may be, are not interested in hearing about what you have been doing and everything about your life. The underlying question that people ask when they open, or even consider opening an email is – what’s in it for me? So make sure that you don’t ramble on about yourself.
3.) Powerful Copy Writing: I can’t stress enough how important it is for any internet marketers to learn the skill of copy writing. The is widely considered amongst the top marketers to be one of the most valuable skills that any marketer can acquire. If you learn to write powerful copy in your emails you will get a much better response from your readers.You can learn a lot from Gary Halbert if you are looking for great advice.
4.) Video: I have found that using video has increased my email response significantly. I saw a huge increase in email opens and a huge amount of positive feedback from my subscribers when I sent links to educational videos. Video is growing extremely rapidly across the internet and I think that websites are going to take on the form of infomercials, which to be honest is already happening, check out a lot of Clickbank’s high seller’s sales pages!
5.) Don’t Go Dormant: It is really important that you stay in regular contact with your subscribers, and don’t make the mistake of going dormant and not contacting your list for a few months. It really doesn’t matter how large your list is, what matters is how much response you get from them, and not contacting them will ruin the responsiveness.
6.) Review Products: There may be a huge number of products that you could promote to your email list, and new ones may be coming out all the time. However although it may be easy to make sales out of newbies on your list, I strongly warn against doing this. I always review products before I recommend them to my list, this way I know that what I am recommending is quality and my credibility will not be adversely affected in anyway. Your focus should be long term relationships and not quick wins.
7.) Clarity: When you do write emails to your list make sure that you keep the goal of that email clear and do to make the mistake of introducing multiple ideas and confusing the reader. The entire email should point towards one action which is clear and easy to execute, such as click here and do this.
Some of you may think that this is obvious but you would be amazed at the amount of emails I receive, where I am left wondering what I am supposed to do next and why I should do it!
Thats all from me,