The Google Ad Auction 5 Comments

Hi Guys,

Found this video pretty informative, so thought I would share it with you all. The chief economist from Google discusses Quality Score! If you can get a great quality score in your PPC campaigns then you will drive you cost per click down, and this can turn into huge savings. For example if you are paying 40cents a click and can get it down to 35cents, you have saved 12.5%, imagine if you are spending $500 a week, that is about $60 saved!!

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5 Comments to The Google Ad Auction

  1. May 25, 2009 at 10:57 pm | Permalink

    I never knew this. This will save me lots of $$$. Thanks for sharing this information. I need to get my quality score up.

    Thanks for sharing.

  2. SteveMax's Gravatar SteveMax
    May 26, 2009 at 1:56 am | Permalink

    Wow! I think the light just went on for me Matt.
    Thanks heaps!

  3. June 5, 2009 at 11:13 pm | Permalink

    Google quality score is probably one of the most important metrics in adwords and also the most difficult to grasp since Google never reveals the algorithm behind it. One can get slapped with low quality score without even knowing why.

  4. maggiew's Gravatar maggiew
    June 25, 2009 at 5:46 pm | Permalink

    Thanks Matt, This has been really helpful I never knew exactly how Google ran thier ad auctions.

  5. Phillip's Gravatar Phillip
    June 26, 2009 at 8:51 pm | Permalink

    There is so many things regarding PPC and quality score you are going to need a manual to get them all. And the amazing part is, it changes!

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Hey, Matt here, I'm a full time Super Affiliate, 33 years old, and live in New Zealand with my wife and son.

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