In this post I will be outlining some very important SEO techniques that you must do to ALL of your pages or posts to increase Google rankings.
These are all ‘On Page’ SEO tips, and vitally important. If you get your on page SEO right, it means you can build less backlinks and still get top rankings!
If you know about On Page SEO, I still advise you to read this post, as there are some things included that I only recently discovered myself.
Let’s take a look at this step-by-step, so you’ll have a good checklist of things to do.
The first thing I recommend is, if you are using WordPress download and install the free “all in one SEO pack“. This plugin makes life much easier for some of the things we will be discussing in this post.
How to Increase Google Rankings
The first thing you need to do with your pages is make sure the exact keyword phrase you are trying to rank for is in your title, description and keywords for the page. In the example image below, you will see an example of this for the keyword phrase “dog training tips” (if you are not using WordPress, then most HTML editors will have a place for you to enter these details)
It is obviously important to include the exact keyword phrase in the body of the article, and I usually aim for about 4-5 times in a 400-500 word article.
However it is also important to make sure you use the keyword phrase in the first 50 words on the page in order to increase Google rankings. On top of that, you should aim to bold that keyword phrase once, and also make it italics somewhere else. It is also really important to have your keyword phrase is in the last sentence of the page.
Linking Your Keyword Phrase
Most people don’t know about this, but it helps to create a link on your page somewhere that uses your keyword phrase as the anchor text, with the link pointing to your home page.
You should also have another link on the page that uses your keyword phrase as the anchor text, but this time make it link to the very page you are working on, so it links back to itself (weird I know, but it seems to help.)
Image Alternative Text
When you have images on your pages, you can give them an “alternative text”, and that text needs to be your keyword phrase for that page. However only do this for the first image on the page, do not do it for more than this, otherwise it may look like a form of keyword stuffing, which could be frowned upon by Google.
H1 and H3 Tags
Another thing that help to increase Google rankings, is at the very top of your page you should have a Heading 1 tag, otherwise referred to as an H1 tag. Make sure your keyword phrase is in that H1 tag.
You should also have an H3 tag somewhere on the page, and make sure that your keyword phrase is in this also.
Make sure that your page URL’s have the keyword phrase in them, and especially if you are using WordPress, because the default setting does not do this. In WordPress you need to go into the “permalinks” setting and select “custom structure”. For the custom structure you should have this:%category%/%postname%/
On this note, it is a good idea to organize your sites pages or posts, into categories. So if you have several topics, create categories for these topics and place your pages and posts into these categories.
Another important thing to do if you can, is to have internal linking done well. You can do this by having a links menu on the sidebar of your sites, which includes all the other links to all the pages on your site, using the keyword phrase that those pages are targeting. This becomes more difficult with larger sites though.
Quality Outbound Links
It is a good idea to have some links on your affiliate marketing or any site for that matter, that go to authority sites in your niche. Google and the other major search engines like to see this.
It makes sense when you think about it, because search engines want their customers to have a good user experience. So the last thing they want, is to send traffic to a page where the user has no other options but to hit the back button.
All I do is add half a dozen links to authority sites that are useful to the visitor, but don’t make these links that obvious. This is not hard to do but most people don’t realize that this can help your rankings .
So there you have a solid On Page SEO checklist that you can use on all of your pages to increase Google rankings and require as little backlinking as possible.