Hi Everyone,
There are a huge variety of different ways to make money online, and even more ways to market them.
With that said in this post I am going to discuss how to approach CPA marketing, and have listed some CPA marketing tips below for you.
For those of you who don’t know what CPAs are, it is where you send traffic to a page that offers the visitor a free sample of their product or other incentive, if they complete the required form. The amount of detail that is required from the visitor varies, and can be as simple as a zip code, or more details such as address and credit card information.
Generally the more information the visitor has to fill out, the harder it becomes to get them to take the action. However because the visitor only has to complete the form for you to get a commission, this form of affiliate marketing can be very lucrative if done well. The other advantage of CPAs over standard affiliate marketing, is that as the affiliate you do not have to worry about refunds, as once the visitors you send fill out the form, your job is done.
There are a lot of CPA networks out there that you could potential be a part of, however below is a list of some good ones for you:
Now before you go off and try and sign up for some of these networks, there are a few things that you should know that will help improve the chances of you getting accepted. The reason I say this is because, unlike other affiliate networks like Clickbank, CPA’s do not automatically approve you.
This is not a bad thing though, because it means they keep out any spammers who will only ruin it for everyone.
In order to get accepted, I have found that the best thing to do is make sure that you include a phone number to contact you on that you will be able to receive calls on throughout the day. CPA’s will phone you and ask you some questions to screen you before accepting you, however if they try and call and you don’t answer, then you usually get rejected immediately.
It also helps if you have some kind of website ready to show them, and when they ask what kind of traffic you will be sending to their offers, it is advisable that you have a good answer, such as targeted PPC traffic on specific keywords, or natural SEO traffic.
At the end of the day if you show interest in the network and demonstrate that you are eager to work with them and that you really like their network and offers, this will work in your favor.
Also if you do get rejected, give them a call and ask why! If the answer is still no, its not the end of the world, it happens to everyone, so just move on to the next network. Remember CPA networks make no money with out affiliates, so they want to find reasons to accept you.
Choosing an Offer
When you are choosing a CPA offer, take some time to review the landing page and make sure it has a nice strong headline that will grab the visitors attention, and also has a very clear call to action. In addition to these two crucial elements it is also great if the page has some social testimonies, as this helps increase conversions.
Marketing CPA Offers
I can not cover in one blog post, all the ways that you can market CPA offers, as I am sure you can understand, however I can give you two great CPA marketing tips that work well.
The first one is to drive paid traffic to offers through Google Adwords by bidding on domain names. People will type into the search box domain names when they can’t remember the exact url, and if the volume is decent you can snatch some cheap clicks.
What you need to do though is make sure that the domains are actually relevant to your CPA offer, otherwise you will not get great results.
A cool website to use, which most of you will know about already, is called Quantcast. This site provide fantastic free information for marketers, and is worth spending some time using.
When you are on the Quantcast site you can search for sites by their traffic volume and also by specific demographics. This is very valuable for us as marketers, because once you have established who your target customer is for a particular offer (your affiliate manager at the CPA network can help you here), you can then search for sites that this demographic visit.
Here’s a screen shot for you:
In the shot above I have highlighted two areas in blue circles. The one on the left shows you the search demographics, such as age, gender and income.
However what you can do is type in a domain name that you know has traffic that matches your target market, and then look over at the left, where Quantcast lists other domains that this traffic also visits, and there is a list of some more domains that you could be bidding on also.
Another cool feature that Quancast has is the top million sites search, where they will list the sites with the highest search volumes, and they also tell you if these sites accept advertising. Why is this good? Well if you find a site that is specific to your target market and they allow banner ads on their site, then you could get a simple banner made and rent some ad space on the site. This can be a very lucrative way to market CPA offers.
CPA offers can be a great revenue stream for you, and I encourage you to be proactive and continue learning all the ways to successfully market these offers.
Hope this helped!
Matt
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Thanks Matt for the high quality informations provided, you have made a really good work explaining so many things in a single blog post !
I appreciate the 5 CPA Networks you adviced, all very powerful from all what I read online.
I hope to start as soon as I can with CPA Marketing, because it’s the only thing I never thought about in my own business.
Thanks again and Goodbye,
Alessandro Zamboni
Matt Carter Reply:
November 10th, 2009 at 8:26 am
Hi Alessandro,
Great to hear from you again also, and I look forward to hearing how successful you are!
Matt
Hello Matt,
Very useful information. CPA offers do work though the amount payable would be small. Good information.
Thanks.
Matt Carter Reply:
November 10th, 2009 at 8:25 am
Hi Kamlesh,
No problem, thanks for your input.
Cheers
Matt
Thanks for the tips Matt. I will look into Quancast.
Matt Carter Reply:
November 10th, 2009 at 8:24 am
HI Bill,
Nice to hear from you on the blog, and thanks for your comment.
Cheers
Matt
Thanks for all the helpful advice. It’s great that someone out there really wants to help other people succeed.
Linda
Thank you Matt
I saw a webinar the other night about CPA and you have basically condensed what they where talking about for an hour and a half.
It seems there is some decent money to be made if you do it right as some of the CPA networks offer up to $50 or more depending on what it is they require.
Thank you for your post it is very easy to understand and follow if ever you make a video on the CPA network that would be fantastic.
Just another quick note i contacted you via this post via email just wondering if you have received it or not i would love to chat to you in regards what i have in the email.
Thanks Matt
Thanks Matt. Great 101 crash course on CPA Networks. Many “gurus” try to make this a mystery while selling you $1,000 courses. But you break it down.
Matt Carter Reply:
November 10th, 2009 at 10:47 pm
Hi there,
Well yeah, this is only a brief intro to CPA to encourage people to get into this as there is some good money it in.
Thanks for your feedback
Cheers
Matt
Matt,
I watched your free 12 part video course thanks for all the great information. For CPA, I was wondering if you also use article websites with SEO to market CPA. Or is it quicker and easier to just market CPA by banners and adwords like how you explain above.
When I’m finished writing articles for my site I will buy magic article rewriter through your link for sharing good videos. AMA also looks really good, but I was wondering if you know much about Free Traffic System, how the quality is compared to AMA because it’s free, if its worth the time?
Thanks for your support,
Mitch
Matt Carter Reply:
January 7th, 2010 at 5:58 pm
Hey Mitch,
For CPA’s I do create article but I usually only do them on small wordpress blogs, like three or four posts, Google Sniper style, and I also check with the company how long they intend to have the offer running, because what you don’t want is to do all the SEO and then get ranking and they pull the CPA. This can be ok if the search term is generic and the traffic can simply be given another similar offer, but you need to be careful here. That is why a lot of people use PPC for CPA.
hey Matt
Thank you for sharing your valuable information with us. I really appreciate it.
Thanks again
Roslan
Matt Carter Reply:
January 26th, 2010 at 10:40 am
Hi Roslan,
Great to see you on the blog!! and I am glad you like the content, there is plenty more to come!!
Cheers
Matt
Hi Matt,
Thanks for the great content and your awesome 12 Part Video Coaching Series.
Do you have any tips for people outside the USA, like South Africa, to get accepted into these CPA networks? Or do you know any CPA networks that accept people outside the USA.
Thanks again
Onalenna
Matt Carter Reply:
February 19th, 2010 at 10:09 am
Hi Onalenna,
you can try Market health and linkshare, I am apart of these
and I live in Australia
Thanks
Matt
Yinka Reply:
August 9th, 2011 at 6:27 am
Hello Matt,
I just wanted to find out the application process for markethealth. Is there application process very strict like some other networks like neverblue, peerfly etc. Do they call you for an interview. I have been trying hard to get accepted but its quite diificult. Any thoughts!
Matt Carter Reply:
August 9th, 2011 at 8:58 am
Hi Yinka
You should have no problems if you sign up through my affiliate link here: http://mhlnk.com/FAF8B043 my affiliate manager approves anyone that goes through me.
Matt
Hello matt,
jz read this old blog post.jz notice it recently. did you mention Google Sniper? Does it the George Brown’s stuff?
I hope you can provide the tips on how to get approved by CPA network maybe some sort of word, sentence that can be use especially in the ‘How you gain traffic to our offer’ box especially CPA application.
Maybe you can include the template on write the short article in ‘how you promote our offer’ box.
Thanks
Insyirah
I now have have a better understading on what CPA is and how it works. You are fantastic, you’ve delivered in clear concise manner. Thanks to you Matt, greatly appreciated.
As always great stuff Matt.
I had heard that you have to be real careful with this type of marketing as the advertiser can drop their offer in a heart beat. I have an account with PeerFly and I see the Offers that are Paused on their daily report. You must have to check this everyday so as not to be caught forwarding leads for free.
I don’t think I have the experience for this one.
Regards;
Allen
Matt Carter Reply:
September 3rd, 2011 at 12:08 pm
Hi Allen
yeah some CPA offers do get paused, its just the nature of CPA, while others run for years on end.
Regards
Matt
Hi Matt,
Great I just found your post as I am about to start doing some CPA for the first time…..I am a little nervous about joining, and wanted to ask….is showing them our affiliate marketing website ok? Here it is affiliatemarketfromhome.com
Thanks,
Also, I recently came across a website that shows all the CPA offers available and tells you which network is providing this offer….but I did not record the name of it, do you know it?….When I come across it again, I will post it here for others also,
Cheers and thanks!
Natasha