Developing SEO Clients 87 Comments
Developing SEO Clients

Recently it dawned on me that I get asked a lot from people to do their SEO for them. I mean non-internet marketers who want to get their business website to the top of Google.

In fact recently I received a random call from someone who had been given my number through a friend and wanted to know if I could help him.

Currently I don’t do this sort of consulting because I have too many other projects that I’m focussing on myself, but everytime I get approached it reminds me how much opportunity there is out there for this kind of marketing.

What a lot of internet marketers don’t realize, is that after you’ve been learning how to rank pages in Google for a while, even a few months, you know a lot more than most offline business owners ever will. If you’ve been doing this stuff for over 12 months then you would be considered a guru by many offline business owners.

When you’re battling against other affiliate marketers in a popular niche, you can be up against some tough competition, and this makes you get good at SEO and learn more about backlinking in order to compete. This is a great thing for your SEO skill level, because when you shift this and apply it to offline businesses it can seem like a walk in the park.

Another person approached me for some offline business SEO advice recently, and when I asked what the keywords they were trying to rank for in Google were, I was amazed at how easy these would be to get to the top 3 in Google. This sort of competition looked like a breeze to me, compared to some of the hard core affiliate marketing niches I battle away in.

My point for this post is that if you have the time and are looking for other ways to create a revenue stream for yourself, then doing SEO for offline businesses is not a bad idea. The competition can be much lower, especially if i’ts more of a specialized niche. There are a huge number of buinsesses that are desperate for b&b2more customers and would jump at the chance to pay someone to get them to the top of Google.

I was on holiday recently in New Zealand with my wife and son, and we were staying in a little bed and breakfast in small town in the South Island.

After talking with the owner of the B&B he wanted to know if I could help him get their business website for the B&B to the top of Google. Once you know a few things about SEO you’ll be amazed at the amount of money you can make by contracting yourself out as an SEO consultant to small businesses.

You could start small and just take on one or two businesses that would be easy to get to the top of Google and work out how much time it took you to achieve that and then build from there.

Your comments are always welcome!

Matt Carter

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82 Comments to Developing SEO Clients

  1. January 21, 2011 at 10:41 am | Permalink

    That’s my niche and it is huge. I have some Aussie students that tell me its like circa 1999 over there for offline marketing. Tremendous opportunity.

    Good stuff as always Matt.

  2. si's Gravatar si
    January 21, 2011 at 10:44 am | Permalink

    Good point. I have started my offline business recently. Got my first 3 clients and looking to signup lots more. I love it and you get a great buzz helping other people. They need us !

  3. Michael Ahearn's Gravatar Michael Ahearn
    January 21, 2011 at 10:46 am | Permalink

    Heh Matt,

    Great blog by the way. I really enjoy reading all your posts!

    Regarding doing SEO work for offline businesses, funny because I started thinking about that over the Christmas holidays. The only thing that I have a hard time wrapping my head around is “how much to charge”. Or better yet, how to structure a charge.

    Any thoughts on that?

    Thanks again Matt, and great job!!!


    Matt Carter Reply:

    That’s a good quesiton Michael and one I have asked myself, perhaps someone else can help answer this question, of “how much to charge people for SEO services?”

  4. January 21, 2011 at 10:47 am | Permalink

    Nice post Matt

    I was thinking about that myself a couple of weeks ago, i can become “the middle man” i mean i can take projects from small offline bussines and outsource the SEO linking , it would be the oldest trick in the book, pay less for something in this case SEO linking and earn more for the projects or projects even recurring payments from small offline bussines

  5. January 21, 2011 at 10:48 am | Permalink

    Hi Matt, Thanks for your blog. It was only couple days ago that I started to think of developing my skills in the SEO area and want to help the local business. I’m learning the link wheel SEO idea. Is this a good way to go? Any suggestions.

  6. January 21, 2011 at 10:48 am | Permalink

    I have 12 other sites too that I’m trying to get up n running.
    Anyway I enjoyed your comments, but could you tell me how you get access to their websites to start helping them, especially if they have had their site professionally built .
    regards Jeff…PS Did you catch up with Mr Ling when in NZ

  7. January 21, 2011 at 10:49 am | Permalink

    This is a great idea— it’s something I’ve thought about doing because I think it would be SO MUCH fun :))

    I’m just learning how to rank in Google though… so hopefully I’ll started getting the hang of that part soon! :

    Great Post Matt!


  8. January 21, 2011 at 10:50 am | Permalink


    i agree with Michael. Its a great business opportunity especially if you can outsource the grunt work – but how much would you charge??

  9. January 21, 2011 at 10:55 am | Permalink

    Hey Matt
    I have just started this and the toughest part is getting people to “let go” of the Yellow Pages. Most people don’t even know why they still use it or have any idea what their ROI is!!

  10. January 21, 2011 at 10:56 am | Permalink

    Hey Matt,

    Recently I’ve been dabbling with the offline business models and I’m still in the experimental stages. Your idea is a good one.

    I’m having some difficulty determining some pricing for the various services that we affiliate marketers can offer to small offline businesses.

    Of course I want it to be a win/win for both the business owners and myself, but as I’m sure you know, these businesses can have huge differences in the value of a single customer depending on their product or service.

    Any ideas?

  11. January 21, 2011 at 10:57 am | Permalink

    Hey Matt,

    Great post, thank you.

    What you say is so true… even if you started online marketing six months ago, that’s still six more months of education and training than the average business owner.

    Take care,


  12. January 21, 2011 at 11:00 am | Permalink

    I’m also just learning about SEO and it does take some time to get the hang of it.

  13. January 21, 2011 at 11:00 am | Permalink

    Howdy Matt,

    I’ve been readin up on yore stuff and you shore do know what you be talkin about! You keep this up an you just might become an honorary resident of Stumpwoody Holler! That there is where all the big time gooroos hang their hats an sit around all the dadgum day sippin shine an discussin strategy! Keep up with that there good work an you have a great day, ya hear?

  14. Duraid's Gravatar Duraid
    January 21, 2011 at 11:05 am | Permalink

    Thanks for the great info Mark,

    I have one question, is performing SEO for offline businesses the same as doing normal SEO? How can you explain the benefits to the business owner of ranking at number one in Google if he just a small take-away shop for example?

    Matt Carter Reply:

    Hey Duraid,

    I don’t think a take away shop would work so well, you more likely want to target places were they can take business through their website, a takeaway shop might not be so good. But holiday destinations, lawyers, dentists, physios, accountants, etc….these are all potential clients.

  15. January 21, 2011 at 11:11 am | Permalink

    I would like to know what to charge also. I have heard of charging $100/month rent for a one page website for business owners which is interesting also.

  16. January 21, 2011 at 11:15 am | Permalink

    I took over from my SEO company who were charging NZ$460 per month for my motel web page and have achieved Page 1 in Google for high volume keywords, just by using your wonderful SEO lessons that came with Rapid Rewriter. Thanks Matt!

  17. January 21, 2011 at 11:21 am | Permalink

    I think it beginn to bee abig biz already.

  18. January 21, 2011 at 11:59 am | Permalink

    Good points there, Matt.

    But how much does your profile influence their enquiry? As others say above, the key issue is how much those businesses are willing to pay/ how much do they value being on the first page?

    The fact is, it’s very easy to do – provided you are using local search engines.

    For example, my site is only 3 months old but I have (at last count) over 120 keyword phrases for which will return that site on the front page.

    Along with the site (often 7 times), my YouTube videos, YouTube listings, Press Releases and local directories also appear on the front page for most of those phrases.

    How can I access the businesses asking you for help? I can do it for them! 😉

    Thank you for your great content, please keep it up.

  19. January 21, 2011 at 11:59 am | Permalink

    I’ve been doing this offline SEO business since last summer.
    Some of the clients needed sites in addition to the SEO. Depending on the extent of work needed, I’m getting anywhere from $500 per month to $2000 per month plus any web work, video distribution and other miscellaneous work.
    This year, I’m planning to test the waters on getting bonus payouts for getting to page one and another bonus for number one ranking.
    In addition, I have referrals as part of my compensation. If I perform to expectations, the client is to give me 5 referrals to like-minded business owners. I started including referrals in my written proposals a few years ago and it works well.

  20. January 21, 2011 at 12:03 pm | Permalink

    Great idea Matt and seems to be where a lot of IMers are taking there expertise.
    I’d imaging that when it comes to charging for your services, how much to charge is really dependent on the industry your targeting. Do they have the budget? How competitive and labour intensive etc.?
    Charging for your consultation may also be another avenue in which you could help them improve their sales funnel and ROI. So much opportunity!
    I guess you really need to consider the amount of time you invest, how much it’s worth to you and how much value you’re adding to the small business. If they stand to make good money then it needs to be reciprocal.
    Just a few thoughts.

  21. January 21, 2011 at 12:05 pm | Permalink

    how I smiled when I saw this as we’ve started doing this ourselves about 2 months ago.

    I run my own IT consultancy and my wife and I run a website offering Microsoft Office training videos. In building that site up we’ve learned a lot about SEO and then it occurred to me about 2 months ago why not offer his service to my IT clients? Sure we’re no ‘experts’ when compared to someone who’s been doing it for years but we sure as hell know a lot more than the average offline business owner, and we’ve gotten our website to page 1.

    So we now have a couple of clients we do SEO for and another couple in the pipeline. We also offer website design and setup. You could outsource the design through somewhere like 99Designs and you could also outsource the site setup or do it yourself.

    And you can then charge for hosting of the site too, and the email.

    As for how much to charge? Check what other SEO/web design companies are charging, $300 per month isn’t unusual for SEO. And if you can outsource that to someone in the Phillippines at $2.50 an hour there’s money to be made for sure.


  22. January 21, 2011 at 12:19 pm | Permalink

    Excellent post! I’ve been handling SEO for local, small businesses for a few months now and I’ll tell you, I enjoy every minute of it. I played around with the pricing for a while and I’ve found that the businesses who can afford to market offline and understand the importance of being online will pay almost anything if they believe you can get them on the first page of results. Recently, I’ve started to develop a system using a three-pronged approach focusing on Google Place page optimization, a desktop and mobile site serving video, and tight integration with social media for domination of the local market. Yes, it is expensive, and prices a lot of businesses out of being affordable for them; but it is worth it for competitive markets like where I am in Houston, TX. The LocalDominate System is available in two flavors: one for the small business owner who wants us to do it for them – and the other for do-it-yourself business owners and marketers who want to make the transition to market this type of service to off-line businesses. Like a blueprint of what we do, if you will. Of course, the second option will be available as a one-time payment for lifetime access to an online classroom.

    Anyway, Matt, let me know if you’d like to work together. Thanks,

    Phil Benham
    Managing Partner
    LocalDominate LLC

  23. January 21, 2011 at 12:23 pm | Permalink

    Hey Matt.

    Thanks for sharing that great blog post. Right now we are doing the same thing helping local businesses with websites/SEO. The offline niche is a gold mine. I know some people are asking how much to charge it’s all depend on the business, if it’s a small business you can’t charge them to much a month. you have to know their customers value. Remember they have to make money too. sorry for saying all that.

    Thanks again Matt


  24. Paul's Gravatar Paul
    January 21, 2011 at 12:36 pm | Permalink

    This is how I got started a year ago. In regards to how much I charge it’s usually around $500 – $800 / per month. Depending on the package. (But you could always charge more) That package is enough for an easy keyword to rank no. 1 in a month (per my experience). Yes, it may involve more work but I’m still doing it to sustain and to fund my own affiliate sites until they become self sustaining.

    A good idea is also to start just a link building service. Similar to submit edge or WL marketing, as I think there could be less risk as you are not to guarantee the rankings, you would just be delivering a number and variety of backlinks for clients.

  25. January 21, 2011 at 12:42 pm | Permalink

    Small and business owners are desperate for online marketing help. In addition to SEO, you can help them with filling out Google, Yahoo, Bing profiles.

    This is so easy and so effective. Additionally, you can help them to create twitter profiles and facebook pages for their businesses as well as setting up blogs. They will happily pay you lots of money to help them because they know that online marketing is so important.

    If you need a blueprint to do online marketing for small businesses, check out

  26. January 21, 2011 at 12:49 pm | Permalink

    Great post, Matt.

    To give you guys an idea on potential price ranges, I know a guy who had a high position in an ad agency that did SEO for local businesses…they wouldn’t even talk to someone for less than $1,500, and they wouldn’t (not to mention couldn’t, they didn’t really know much about SEO) guarantee any results whatsoever. They could up to five figures a month from a single client.

    I say that to encourage some of you that are tempted to charge $50-$100/month or less. If you’re good at SEO (and if you’re reading this you blog probably are to a decent extent), then you can make decent money at this. Yeah, I can’t guarantee you’ll get rich or anything, but there is a great opportunity that you can take advantage of.

  27. January 21, 2011 at 1:25 pm | Permalink

    Hi Matt,

    This is exactly what im getting myself into! I attended my first meetup here in Orange County, California and i was asked by the organizer to present SEO to members. There were about 60 people who attended and my 10 minute top level presentation ended up being 90 minutes!

    I didnt realize how much Ive learned in SEO from guys like you, Mark Ling, Jason Katzenback and Andy Jenkins. The presentation was for free. Building my credibility first and then becoming a paid consultant later. Haha! Some parts of my presentation were stuff I learned from you. Thanks for always providing value to your readers mate!


  28. Fred Gillen's Gravatar Fred Gillen
    January 21, 2011 at 1:41 pm | Permalink

    Totally agree Matt,

    I have already started looking for clients and have 4 appointments set for next week

    Wish me luck

  29. January 21, 2011 at 1:56 pm | Permalink

    I’ve read other blogs about similar ventures over the past several months and the idea gets more interesting every time I read it.
    I think Pierre has a very good point though, a small business owner, even dentists, phyisos etc, are hard working folks who are trying to make a living so I think you have to be careful not to overcharge initially… I’m thinking “introductory pricing” at a rate just about any business owner would find acceptable with stipulations of the price rising after a certain amount of months. Obviously the onus would then be on the “SEO expert” to be able to show concrete results (and hope the Google dance doesn’t show up at that time ;-))
    Or am I out in left field with this thinking?

  30. January 21, 2011 at 2:30 pm | Permalink

    I’d like to try this if I knew how to go about it. I’m still struggling building links for my own sites;also I don’t have a lot of time to do I.M and link building is one of the many jobs and is sooo time-consuming!

  31. January 21, 2011 at 2:53 pm | Permalink

    Hi Matt,

    Funny thing about this Is I got a proposal by someone to rank a keyword which is easy compare to what I am ranking. The problem is how much to charge?

    Any ideas Matt?

    Thanks again for another great post.

  32. January 21, 2011 at 3:03 pm | Permalink

    Hi Matt, I’ve been reading your articles & found that it’s very resourceful & helpful to those who really want to make money online. Maybe you could consider writing some of your top niche article in our wikiAnswers too.

  33. January 21, 2011 at 3:08 pm | Permalink

    I could start small and just take on one or two businesses for SEO

    Thanks Matt for your article and for your advice

    Best Wishes

  34. January 21, 2011 at 3:17 pm | Permalink

    Hi Matt

    Good post as always. I thought I’d just add my 2c.

    The offline market is wide open. I started providing the services, and within half a year replaced my main source of income completely.

    Fun times 🙂

    Regarding pricing, all I can say is, how much do you think your time and expertise is worth? Charge that, and hammer that market. For example, if you feel you are worth only $10 an hour, then you can go for the cost conscious clients. On the other hand, if you feel you are worth $100 an hour, then you limit your niche to the “high end” market. You just better full the demands that come with it….!

  35. January 21, 2011 at 3:19 pm | Permalink

    This is something that I have thought about but unsure how or were to start. How much do you charge when you don’t know how long it will take?

  36. January 21, 2011 at 5:12 pm | Permalink been doing this for quite a while, i get nearly all my work without advertising. I am a member of BNI network and it has all been referral. There is a huge market out there, especially when many businesses still don’t even have a website. You can also get a foot in the door by setting them up and optimising Google local for them. With many local niches you don’t need to do a lot backlinking to get rankings just onpage SEO

  37. January 21, 2011 at 5:32 pm | Permalink

    Hi Matt, thanks very much for a valid point and great emails.


  38. January 21, 2011 at 7:09 pm | Permalink

    this is a far easier way of making money than most people realise
    I ‘alluded to it on my blog a few weeeks ago
    As i started f sites end of November and they where ranking on page 1 by Christmas
    One is in teh real estate arena which is very hard to rank
    But with some decent SEO and ‘google juice’ you are away


  39. January 21, 2011 at 7:30 pm | Permalink

    Hi Matt,
    This was something I’ve been considering doing and was wanting to purchase a product Daniel Tan released recently on how to set this type of business up. But living in Australia when these limited copies go on sale you tend to miss out by the time you wake up. But this post has reignited my desire to look at this again.

    I don’t think the pricing is hard to figure out. It would all depend on the market and how many visitors your work would bring and the value of those visitors.

  40. January 21, 2011 at 7:33 pm | Permalink


    I’m in a similar situation to you in that I get asked all the time.

    However I say yes now and again. I have two clients that have been with me fourteen months and they bring me £4,800 a month (that is UK £’s). It actually costs me around three hours a week and around $900 in outsourcing fees to service them.

    The great thing is I have a spin off from this as I get the two outsourcers above to drop links for my sites at the same time.

    These regular funds give me a solid base to build my affiliate and product based businesses to another level. I am now at around $7,000 (US) with my affiliate business and I’m just about to launch three info products as well.

    So I would recommend your readers take on a couple of these clients especially if they are just starting out.


  41. January 21, 2011 at 7:53 pm | Permalink

    Thanks Matt, this is a great idea. I see i have been leaving much cash on the table, this is really good and thanks again.

  42. January 21, 2011 at 7:57 pm | Permalink

    Hey Matt, did you ever think about adding time/date stamps to the posts ?

    It would be nice to know how old/relevant the comments are. 🙂

  43. January 21, 2011 at 8:04 pm | Permalink

    Great blog….offline advertising is an open niche for marketers who can help owners who are looking to get their business online. Thanks for this post. It ‘s inspiring.

  44. Sam's Gravatar Sam
    January 21, 2011 at 8:05 pm | Permalink

    I think your idea sounds great except for one small glitch. I have been online now for 9 months in a niche that is not too large and I have yet to make a check. I wish someone would be willing to teach those of us out there who need some help getting our sites to pay, even a little. If you have some time, please take a look at my site and tell me what you would do to make it work. I have been looking into the local market, but It’s very hard to get a client when you don’t have a successful site of your own to show them. Any suggestions?

  45. January 21, 2011 at 9:11 pm | Permalink


    My idea of ‘offline business’ is hazy. Can you please give some more info on this?


  46. January 21, 2011 at 9:34 pm | Permalink

    Great post as always Matt.

    Just have too many ongoing projects at the moment to delve into this.

    Can someone who’s been successful at offline marketing drop a few examples of what one can charge. i know its relative to individual businesses but a ball park figure would be very helpful.

    many thanks

  47. January 22, 2011 at 12:04 am | Permalink

    Hey Matt… I like the way you think buddy. I started my own company a little over a year ago, and saying there is a demand for SEO, may be an understatement.

    There’s a huge market that needs to be served, and it’s ripe for the pickens. If you’ve never made a dime online, then take heed to what Matt is saying. It’s opportunity overload!

  48. January 22, 2011 at 1:08 am | Permalink

    To those worrying about getting clients I would just say “Don’t!”

    We started a couple of months ago building a site for a friends new business, and just by word of mouth we are getting more enquiries all the time.
    We don’t even have the time to take on this sort of work, so for anyone actively looking to build up this side of their business it should be a breeze.

    Just find one person you know who needs this service, whether they know it or not, and you’re good to go!

  49. January 22, 2011 at 1:28 am | Permalink

    Nice posting… The greatest SEO consultants develop useful strategies for delivering what a search engine user is seeking, with respect to the client’s. I will be your loyal reader.

  50. January 22, 2011 at 2:22 am | Permalink

    I want to develop my business with SEO service. I also want to keep this website to the top of Google. Thanks for share with me. Bye.

  51. January 22, 2011 at 2:53 am | Permalink

    There’s been a couple comments about not charging small businesses too much because they can’t afford it.

    @Mike Storey. I strongly disagree that it’s “overcharging.” It’s simply the price of the service. Go to people who can afford it.
    Introductory pricing can be good to start but it’s easy to get stuck there. Don’t assume the price elasticity for a market until you test it yourself. You’ll be surprised what the market will bear. You can buy a steak meal at Ponderosa for $5 or one at Ruth’s Chris for $80. Is Ruth’s Chris overcharging?

    Clients often tell me I’m expensive but they keep writing checks and say it’s worth it.

  52. January 22, 2011 at 3:12 am | Permalink

    hey matt,

    Forgot to say congrats on your site moving to PR3! Well done.


  53. January 22, 2011 at 3:53 am | Permalink


    I am with you, my friend, on this post. I have started my offline business and am amazed at the need for this service. Many small business owners feel that seo for their business is just way too expensive for their budget. We can show them otherwise.

    The businesses that need this sort of service are hiding in plain sight.

  54. January 22, 2011 at 4:00 am | Permalink

    Get a sales job with a local SEO company and learn the ropes first. There are a few good ones that always hire sales reps.

  55. Duraid's Gravatar Duraid
    January 22, 2011 at 4:13 am | Permalink

    I was just speaking to a local company who does SEO (search engine optimising, not Search engine marketing), and they guy told me that most of the SEO should actually happen with the site building. He mentioned that for a pizza take-away chain, the charge would be around £50. Not bad to be top of Google. He also mentioned that the price does depend on the work involved, and one cannot group all work under one price.

    The other thing I noticed is this. This guy obviously knew what he was talking about and sounded professional as he has done this for years and knows all about Google and how to rank. So if you are looking to go into this, then bear that in mind. I would probably phone around and see what the competition is offering and what they are doing to get there, then work out my costing from there.

    Hope this helps guys, please share your thoughts/views.

  56. January 22, 2011 at 5:22 am | Permalink

    Excellent article – I make a decent chunk of my income from offline consulting. As well as providing me with a nice little additional income to my other online ventures, I really enjoy the ‘real world business’ feel that it brings with it. When you work in internet marketing, it’s easy to feel detached from the rest of the world, and offline consulting lets me get out and spend time with some really interesting clients. I’ve built some great relationships too!

    My biggest tip would be to manage your time incredibly effectively and get a contract with the client so they know EXACTLY how much time you’re going to put in for them each week/month. You’ve got to stay profitable, and if you aren’t making enough money per hour in offline consulting, it just stops being worth your time.

  57. January 22, 2011 at 5:28 am | Permalink

    @Duraid – It depends on the site and how well it’s optimized. On-page optimization is absolutely the starting point, along with keyword research, local directories, Google local business, etc.
    For a lot of local businesses whose competition isn’t doing anything, that may be sufficient.
    In more competitive markets, most SEO people will tell you on page is about 10% of the impact. I’ve found the major results happen when I apply multiple backlinking strategies (PR, articles, 2.0, social bookmarking, etc.)
    I don’t worry about what competition is charging because I tell clients and prospects I bring 30 years of sales and marketing expertise, not just SEO. That’s how I differentiate myself and am able to charge more.

  58. January 22, 2011 at 7:39 am | Permalink

    It’s like the old story about the retired factory mechanic. One day the factory machine breaks down and the company can’t figure out what the problem is. So they call up their retired employee to ask him to take a look at. He goes to the factory, listens to the machine sputtering and tells the company that he can fix it, but it won’t be cheap.

    The company agrees, “just fix it so we can get back up and running!”

    So the retiree walks back over to the machine, pulls out a hammer and taps on one of the pipes. Suddenly, the machine is humming again and the production line resumes normal operations.

    The retiree then gives the company a bill for $10,000.

    “What’s this for?” they ask, “you didn’t do anything.”

    The retiree replies, “that’s the $10 equipment fee for the use of my hammer and $9,990 for knowing which pipe to hit.”

    The nice thing about SEO services is that client’s usually already have a profitable business and understand that SEO is an investment. In fact, many of them already have a web presence, so getting their sites ranked is much easier than ranking your own websites from scratch. Some sites require a lot of work to rank, but often it’s just a matter of correcting errors on their robots.txt or fixing their title tags or something easy like that. Either way, they’re still willing to pay for results.

    I’m not saying you should rake them over the coals, I’m just saying that the best clients are the ones who understand the value of what you’re doing for them. I have the most success (and longest business relationships) with clients who understand the lifetime value of their customers, lead-to-sale conversion rates and visit-to-lead conversion rates. So if I assess their site and determine that I can increase their traffic by 20% and my fee is going to be $6,000/month, they already know how much revenue that will generate for their company and that my fee is only a small fraction of that. It’s all about ROI for the client.

  59. Brian De Den's Gravatar Brian De Den
    January 22, 2011 at 9:32 am | Permalink

    You’re right…. And I’d take it a step further… If you have a “team” of your own it would be a good way to grow the team, all the while your clients are footing the bill….

  60. Gideon's Gravatar Gideon
    January 22, 2011 at 11:29 am | Permalink

    Thanks matt for the tip i’ll consider it .

  61. Larry's Gravatar Larry
    January 22, 2011 at 12:04 pm | Permalink

    This is news? 😉

    I got into SEO work precisely so I could rank my clients’ sites, people with brick & mortar businesses. I only fooled around with making and ranking click sites of my own after I’d done that.

    As you have surmised, this reveals a secret that I’ve been waiting for some of you niche marketing types to notice (actually hoping you wouldn’t), that the techniques and resources for serious, effective ranking everyone needs has been developed… in the underbelly of net commerce among the niche marketing people. The small business people who need it don’t know about you, and most of you don’t know about them. Which does a lot of good for people like me

  62. January 22, 2011 at 5:25 pm | Permalink

    Yes, there are many opportunities here, but there is a negative side to this….if for some reason google or another search engine drops the site like a hot potato due to their many algorithm changes, your (offline) customer will blame you.

    Robert Reply:

    Google won’t drop a site “like a hot potato” if it adheres to their terms and policies, which is the basis of correct SEO. Taking shortcuts due to sheer laziness is usually the culprit. A legitimate business will not engage in such practices and an informed SEO consultant will know the difference.

    The Google algorithm is neither random nor vindictive. It serves to deliver quality and relevant content to the searcher. Period.

  63. January 23, 2011 at 12:29 am | Permalink

    I have been doing local SEO for over 3 years now, run many of my own sites and work on client’s sites. I use many different ways to charge depending upon the niche. One of my favourite ways to calculate a charge is to check out the competitiveness of a keyword (Market Samurai is great for this) and calculate what work will be required to rank along with the monthly volume to make sure it is worth the investment for the client, then you make a charge per word per month. For example in one of my businesses niches in the UK I charge $750 (US) per month for 5 keywords on one particular site that I created for a business. Great thing is I own this particular site so if they stop paying I can ‘rent’ it to a competitor. Another good method is to checkout the PPC cost in Google and Facebook and base your charge on that.

  64. January 23, 2011 at 6:17 am | Permalink

    I find when I talk to others about all of this I really sound like I know what I’m talking about! But as I go to do it all for my own projects it just seems so hard to keep with with all the bookmarking and web 2.0 sites to create… and you don’t see the $$. May-be I should look for someone on the outside. At least they would be paying me for my time!

  65. January 23, 2011 at 7:57 am | Permalink

    Thanks for the information. I have have had some success promoting other peoples business. Some times they are not too apreciative even with good results.

  66. January 23, 2011 at 8:37 am | Permalink

    I thought about offering SEO to local businesses but like yourself I have many irons in the fire already.

    If I see any pitfalls it’s spreading oneself too thin, I ‘ve learned to stick to one or two things at a time. Trying to master all the various affiliate marketing avenues and SEO might slow down ones progress.

  67. January 23, 2011 at 12:46 pm | Permalink

    Wow nice response, can somene tell me where i can find a SEO for local bussines tutorial?

    I mean i know SEO and i have several websites in the 1 page of Google im just wondering if the local bussines SEO needs a different aproach

    Thank you in advance

  68. January 23, 2011 at 8:34 pm | Permalink

    guillermo , i don’t know if you type let’s say a “seo services bucharest” is better than “seo services”. Because the general word maybe has 10 times more people to look for this word than with bucharest on the ending. So my opinion target the words that can really atract visitor to your website.

  69. January 24, 2011 at 1:44 am | Permalink

    Hi Matt,

    Thanks for great post. I would like to add that most of small business SEO projects are much more interesting than huge orders. Small business projects are more creative 😉

  70. January 25, 2011 at 3:19 pm | Permalink

    It’s a great idea and great business but I just hate dealing with people. It’s easier sitting behind the screen and not having to deal with them.

  71. January 26, 2011 at 12:24 pm | Permalink

    Thanks agan matt something to think about

  72. Ngahiwi's Gravatar Ngahiwi
    January 26, 2011 at 8:14 pm | Permalink

    Hi Matt,

    I’m on your list and I take note of your emails. You always provide good content. I think you are a very generous person. Thank you

    Here’s the odd thing…I was researching B & B today for offline. Yes it’s easy.

    I hope you enjoyed NZ. (my home) Proud to be a kiwi.

  73. January 27, 2011 at 7:24 am | Permalink

    I find it much easier to make money with local business marketing than making money online 🙂

  74. January 28, 2011 at 6:17 am | Permalink

    Your so right.. I started doing this for my restaurant and its been working like a charm.. Thanks for you blog!

  75. February 4, 2011 at 3:04 am | Permalink

    Hi matt, is definately something I am looking at. Just need to find a way to find clients. Especially for someone who doesnt like cold calling etc! Anyone have any good strategies for getting clients?

  76. February 6, 2011 at 3:00 pm | Permalink

    Local marketing is a niche being pushed heavily at the moment and for good reason. Business owners have limited ideas on how to promote their offline business effectively online.
    I am a student of the first poster- Robert Stanley, and although I have been online nearly five years ranking sites successfully, he had some awesome ideas that worked really fast,It helped me to get clients in Brisbane almost immediately.
    So yes Matt, SEO is something a person can start doing even if they only have a few months of quality training behind them for the offline niche.

  77. February 11, 2011 at 5:20 am | Permalink

    I have no issues being able to do the work. its just getting it out there!

    Does anyone have any tips or strategies on how they get clients?
    Do you cold call, email, direct mail? Im just not comfortable with calling.

    Any help is appreciated,


  78. Nikita's Gravatar Nikita
    March 22, 2011 at 1:34 am | Permalink

    Hey Matt,

    I found your blog in google while i was searching for some info on how to charge off. biz. I’m glad I found your blog because, in comment area I discovered some really great ideas on how to charge in a smart way, this added another missing puzzle in developing my system! Just wanted to thank you guys for great sharing!

  79. March 23, 2011 at 7:30 am | Permalink

    Truly amazing SEO story

  80. April 9, 2011 at 12:50 am | Permalink

    I am also building my SEO consulting business for offline clients. I subscribe all you have said, Matt, and I agree with you. This is a wonderful business we can develop without any extra or risky cost. In addition to that, offline SEO consulting is fun and rewarding, because those offline small businesses have no time, and no knowledge about how to put their businesses up into Google.

  81. May 4, 2011 at 7:57 am | Permalink

    Hi Matt great post I have recently started up getting more customers for local business just like helping people and in return it helps me give up my day job have 1 client but not paying yet until they see results and its a good way to start and get testimonials and referrals until you get more confident I am looking for a partner to do this with just set up my website and just started ranking it if any experienced SEO specialist out there wants to help then please get in touch I am London based.cheers Matt love to have you on board but some how think your bit busy;)

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About Matt

Hey, Matt here, I'm a full time Super Affiliate, 33 years old, and live in New Zealand with my wife and son.

The internet is a brilliant way to make money. I encourage you to sign up above and start with my free 12 part affiliate marketing video course, and follow on facebook