Choosing Keywords for SEO Websites 121 Comments
Choosing Keywords for SEO Websites

Choosing the right keywords for a website is absolutely crucial, however it’s probably one of the most common areas of online marketing that people stumble at.

In January I have lined up quite a few live coaching webinars for us, and one of them is with a keyword expert, so look out for that email. In this post though, I’ll be discussing the concept of building sites for the user, in these post Google Panda times we now operate in.

I’ve been and still am a big fan of the ‘Buyer Keyword’, for the simple reason that if you get someone to your website that is ready to buy, then you stand a much higher chance of converting that person into a commission. However you do need to give more thought to the kind of keywords you choose for your SEO websites these days, and can’t rely solely on buyer phrases only.

The reason for this is, if your site is built only on buyer keywords, yes you will be getting laser targeting traffic to your site, however unless done very carefully, the overall user experience on that site can be a bad one. In order to explain this, let me first provide some examples of classic buyer keywords: product names, model numbers, how to phrases, buy XYZ, XYZ review…

When people search in Google using these types of very specific keywords, they are much further along the buying process than someone who searches using very broad phrases such as “plasmas”. However if all your pages are built on these types of keywords and nothing else, then your site will not be able to provide a great user experience. For example if you have an affiliate marketing website on baby strollers, and all your pages are just targeting keywords which are stroller names, this might be an ok site IF you have good content of course. However I think a better site, especially post Google Panda, is to have a more balanced selection of keywords and interlink between this content as much as possible.

For example I would have pages targeting: “safest baby strollers” “most keywords-for-seo-sitespopular baby strollers” “compare baby strollers” “what to look for in a baby stroller” “baby strollers under $200″ “jogging baby strollers” etc….Even if you’re not trying to rank all of these pages, you are providing good content to improve the user experience on your site.

By doing this, you’re more likely to collect social votes from your users from Google +1, Facebook, Twitter etc and you’ll also collect natural links from various places…and Google will also view your site as higher quality because you’re not only creating sites for search engines but for the user, which is what Google wants.

As I just mentioned, some of the pages you won’t bother doing off page SEO on, however the buyer keywords you should, and also the keywords that might not be considered classic buyer phrases, as often these keywords are not as hard to rank for and will increase the scope of traffic you can get to your sites.

When choosing keywords for SEO websites, always ask yourself when doing your research “is there enough diversity in the keywords for me to create a site that will allow me to provide a good user experience, while also getting enough traffic to be profitable”. By thinking this way with your planning, you’ll have no problems with Google, as you are essentially giving them what they want.

Another simple rule of thumb is to ask yourself if you think you can create at least 3 different categories in your site, as this will provide diversity in the content, assuming you have a few articles in each category.

Also don’t forget to follow the other guidelines I discussed in my SEO Quality Score post, so you set up your sites the right way. It’s true that Google have made some big changes in 2011 with the Panda update, and what most people don’t know is that Panda is an ongoing thing. Google keep rolling out more Panda updates every few weeks. Each update Google learns more and gets closer and closer to filtering out the low quality sites from their listings, until they get what they want, which is high quality sites that provide a good user experience.

I know they have quite some way to go in order to get to this goal, as I still see some pretty terrible sites at the top, but don’t be fooled by this, as Google are not dumb and they will refine Google Panda until they have it just right. A friend of mine, who I’m getting on a webinar in the first week of January, is an expert at Google Panda, easily the most clued up person I know on this topic, and he’ll be providing some brilliant training on this topic for us, plus showing how to build sites that Google loves.

One thing that he said which I found very interesting was “some people falsely think Google Panda was all about attacking affiliate and Adsense sites, but this is not true. Panda is about filtering low quality sites, and sometimes this can look like Google is targeting affiliate and Adsense sites because the highest amount of low quality sites are often these types of sites.”

Hope you all have a nice end to your year and find some time to spend with family and friends. I’ll be in touch in the first week of January with some live webinar coaching.

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81 Comments to Choosing Keywords for SEO Websites

  1. December 26, 2011 at 3:18 pm | Permalink

    Hi Matt, I have a small question. I start the online marketing few months ago. I have been following the instruction of affiliate program. Very unfortunately, the affiliate program didn’t tell me how to do the keyword research. Therefore I didn’t do the keyword research in very detail way. I have stated building my site within this few months and start to realize the keyword I use right now have a very high competitor. What should I do now? Shall I redo all the thing?

    One more question is, how the Google define “quality article”? Can you clarify that if you know? Thank you

    Matt Carter Reply:

    Hi Marcus, if the keywords you have chosen are too competitive then yes I would consider choosing new ones. Also as far as quality goes, I suggest reading the Quality Score post I did.

    Ian Reply:

    Hi Matt,
    Brilliant post. I got this email from you just as i am doing some keyword research myself and it is tough out there. Like the first comment i only have a few months experience but i look at keyword research as most important and will surely make myself available for your up coming webinar.

    Have a great day Matt.

    Matt Carter Reply:

    Hi Ian

    Keyword research gets easier the more you do it, as long as you know how to do it the right way. I have a webinar in the first week of Feb with a guy who is awesome at keyword research, so I think you’ll like that

    Matt

    Home Remedies For Thrush Reply:

    A great concept I hadn’t thought about that you mentioned above; Building long tail and buying keyword pages. Then doing more SEO on the buying keyword pages. I have a quick question please. Should we put “nofollow tags” on our inner linking structure except to our money pages? Or should we just let everything link back and forth to each other.

    My concern is that linking to pages we have on our sites that are there mostly for content and not revenue will pull juicy from our money pages. What ya think?

    Many thanks Matt you’re one of the few worth following!
    Keep up the “great” work!

    Marcus's Online Marketing Reply:

    Thanks Matt.
    I will need to start everything all over again, won’t I?

    Home Remedies For Thrush Reply:

    .Marcus

    Your home page keyword is “Online Marketing” this has 673,000 monthly searches.

    This is a SUPER competitive keyword! Your chances of ranking for this word are nonresistant.

    Your other pages are not keyword targeted. I would suggest going back through Matts back issues on build a site. I like the lay out of your site and it’s full of good information is just you’re shooting for the moon with your home page and your secondary pages are not focused on QUALITY keywords.

    In the “Online Marketing” niche I only found 3 keywords (top tear search) with low competition – seo marketing blog, online visibility, and online marketing information. Now just because there are a low number of competitors dose not mean they are good keywords.

    You must look at the quality of these competing sites! Even with these 3 (so called) low competition keywords, you are still going to need back-links in the thousands and even tens of thousands to get in the top 5 on Google. For the keyword “Online Marketing” your going to need hundreds of thousands.

    I’m not trying to discourage you but, you have maybe made the mistake that many many before you have made. You can not just do keyword research you must do keyword analytics. Don’t go by just the numbers! It is critical that you look at the quality of your competition.

    Hilgard Reply:

    Marcus, what I have picked up in the last 3 years is that no training course will be able to tell you everything (Matts courses are of the better ones out there) I only started making money (and I am making good money now) when I got hold of a certain tool that I see is not advertised anywhere on websites. I am also not gonna mention the name here since this tool has given me the high traffic low competition keywords that i rank for time and time again. It is a matter of finding the strategies and tools that no one is willing to share.

    Dev ways to make money Reply:

    @Marcus, I think that the best thing is to go after the long-tail target keywords.

    If you get high ranking for them, chances are you might also get some traffic.

    Another thing is that, most of the time the long-tails keywords have very low competitions.

    Regards,
    Dev

    Breast Pump Reviews Reply:

    Hi Marcus,

    I assume your homepage’s target keyword is the one with high competition. Hence, I’d agree with Dev to target long tail keywords, and if possible as explained by Matt above, targeting buyer keywords as well for your posts and pages.

    Good luck
    Valerie G

  2. December 26, 2011 at 6:43 pm | Permalink

    Hi Matt

    Thanks for the tips, Do you have a detailed video or a post which describes keyword research in details.

    Matt Carter Reply:

    Hi, one of the webinars in January, will be a live keyword workshop for you

    Matt

  3. December 27, 2011 at 2:53 am | Permalink

    Nice article. This is all something I’ve been thinking about lately.

    On my amazon review sites I’ve started building forums in front of them to protect the hundreds of product reviews from Google manual reviewers.

    It’s actually created a better overall user experience. Difficult to get users to stick though.

    Matt Carter Reply:

    very interesting indeed.

    Matt

  4. December 27, 2011 at 3:06 am | Permalink

    Matt, thanks for these tips…I’m looking forward to your training webinars in January…I think they will help all of us out.

  5. December 27, 2011 at 3:08 am | Permalink

    Happy Holidays, Matt. I always look forward to receiving your emails and I’m looking forward to the January webinars.

    My question regarding keywords is how many different long tail keywords should you realistically include in a single post on a multi-product authority-type site?

    Thanks!

    Matt Carter Reply:

    Hi Sue

    I think aim for 3 keywords per post, that about right, as too many more is hard to manage.

    Matt

    Hilgard Reply:

    2 to 5 % keyword presence with LSI keywords added as well

  6. December 27, 2011 at 3:19 am | Permalink

    Hi Matt,

    I’m segmenting my consulting business to target one of my favorite niche services – Restaurant Marketing. This post couldn’t have come at a better time.

    Targeting prospects who are further along in the buying process, then providing them with good content in addition to the usual and generic description of services is the way to go.

    If I do this right I should be able to OWN my local market in 2012!

    Cheers,

    Brenda

    Matt Carter Reply:

    Sounds good Brenda!

  7. Adam's Gravatar Adam
    December 27, 2011 at 3:26 am | Permalink

    Hi Matt,

    Thanks for posting this. It’s always nice to see how you keep your subscribers and followers up to date and share your knowledge to help people.

    Quick question – can we (still) have sites that target ONLY buyer keywords if our pages provide an excellent “user experience”?

    I’m thinking about cases where our pages give users exactly what they (and Google) want for these “buyer keywords” – i.e. helpful product reviews, price comparisons etc – stuff that makes the “buying process” easier for them.

    If we target only buyer keywords but also provide the right “buyer content,” if you like, is that ok?

    Or do you think we have to have other non-buyer keywords as well?

    Thanks for the help. Hope you had a nice Christmas!

    Adam

    Matt Carter Reply:

    HI Adam

    Yeah you can, but I would make sure you have other content on the domain and not just one page

    Matt

  8. December 27, 2011 at 3:28 am | Permalink

    Thanks Matt for the info, i have a hard time figuring what niche to get into.the one im using right now a woman told me it was the wrong one and that it just me frustration and she’s right it has and thats because im new to this marketing stuff.

    Matt Carter Reply:

    Hi Derek

    We’ve all been there, I myself have chosen many a bad niche, but there more you do it the better you get at choosing good ones.

    Matt

  9. December 27, 2011 at 3:32 am | Permalink

    Oftentimes SEO training focuses on researching, identifying and targeting a _ single_ lucrative money-phrase. But the reality is that there’s usually a HANDFUL or more of related phrases that have pull and profitability.

    I’ve had great success creating pages with a broader ‘aboutness’ that targets a RANGE of related phrases (i.e. cheap, affordable, low-cost, economical… baby strollers) – And then I let my keyword stats tell me over time which ones have traction. Perhaps more importantly, it indicates what you can _currently_ compete on, what to use and talk more about in a new post or page.

    Upfront keyword research is essential, but being able to react and respond to signals showing up in the backend helps. Cast a wide net – and let your VISITORS tell you want moreso than what a Statistical Analysis might indicate.

  10. December 27, 2011 at 3:55 am | Permalink

    Happy Holidays Matt! I look forward to the webinars you have planned for 2012. They always contain valuable information to learn from.

    Matt Carter Reply:

    Thanks Adam

  11. December 27, 2011 at 4:02 am | Permalink

    Hi Matt, I am a great fan of yours and really appreciate your tips, you share with us in this blog. I have gained a lot from your Rapid Profit Formula course and believe it is a must for anybody trying out on Internet Marketing. What really amazes me is the ranking of your blog in Google with the immensely competitive “affiliate marketing” & “affiliate internet marketing” keyword. I keep on checking them periodically out of sheer interest.

    Is it only about building backlinks (something which I really find dreadful)?

    Would like to know and learn from you.

    My best wishes to you and your team for an eventful 2012!

    Somen

    Matt Carter Reply:

    Thanks Somen, links is part of it, but its not the only thing. This blog is now a PR 6 and has been getting quality content added to it for years now.

    Matt

    Cheap and Best Reply:

    Very true, Matt! Content does have a major role to play and tips and methods you share in your blog are simply amazing!

    2011 has really been eventful for me because I got introduced to you and your methods.

    Somen.

  12. December 27, 2011 at 4:06 am | Permalink

    Matt, Is there any way to salvage a site that has been built on non buyer keywords and is getting nearly 1000 non buying visitors a day? Could you just start building pages with focused buyer keywords and use the sites high rankings to boost these a bit?

    Matt Carter Reply:

    Hi Ron

    Not sure what you mean by salvage unless I know what is wrong with the site. If the problems is low conversions then yes, adding buyer traffic will indeed help.

    Matt

    Owen Reply:

    Ron, I think I know what you mean. If your content is good quality, maybe you could do a little editing to change the keywords in the articles to buyer keywords and while you’re at it, edit the page/post titles to include the same keywords and phrases. For example, if you have written product reviews, put “review” in the page/post title (easy if you’re using WordPress) and use the exact product name both in the title and in your content. You’ll still be able to rank for the keyword root if you add “review” to the tail end of it, but you might get more targeted buyers also.

    Owen

  13. jason's Gravatar jason
    December 27, 2011 at 4:23 am | Permalink

    great post matt, could you tell me your thoughts on broad, phrase and exact match on keyword research? Market samurai advocates broad on their tool but so many other people say go for exact, whereas personally i use phrase…….MS says broad is for long term traffic, Phrase for medium and exact for short term and your post seems to fit in with the perfectly…….

    Matt Carter Reply:

    Hi Jason

    I look at exact and phrase. Exact to get the more accurate picture of a keyword and I also look at the phrase match for the same phrase to work out how much scope there is in that phrase for longtails to target on the same page.

    Matt

    jason Reply:

    great…..but what are your thoughts on Market samurais default broad settings? as they say in there videos it’s best to go for broad as you should be targeting long term and not short……

    would like to hear your thoughts on that?

  14. December 27, 2011 at 4:25 am | Permalink

    Hi Matt, thanks for this post. I just started online marketing and recently built an affiliate / adsense site for hosting plans in Spanish. I think I might have just started with a very competitive key phrase, since I haven’t had too many visitors so far. I’ll try to write more useful posts to make user experience better and mix it up with other related keywords. Thanks!

    Matt Carter Reply:

    Great stuff Gonzalo

  15. December 27, 2011 at 4:29 am | Permalink

    You seem to be right on the money. google has increasingly told us that the mini site is not going to get good rankings. Better now to build out sites that are full of unique content. Give great helpful info and see your rankings improve. acording to the panda any how.

    Matt Carter Reply:

    Thanks Rick

  16. December 27, 2011 at 4:38 am | Permalink

    Thank you Matt for the great tips. What you suggest just makes sense, plain and simple. And when writing on a third or fourth grade reading level, it is not that hard to write these pages.
    Do you recommend ‘Market Samurai’ for keyword help?

  17. December 27, 2011 at 4:53 am | Permalink

    Hi Matt, Thanks for this amazing post. I feel I did the best job by subscribing to your newsletter. I am a regular reader of your blog and all the time I got something unique. Keep It up.

  18. December 27, 2011 at 5:02 am | Permalink

    And whoever said Content is not king? Thanks for the tips, insights, and upcoming trainings.

  19. December 27, 2011 at 5:04 am | Permalink

    Matt would you do keywords for a local site different then your money sites you talk about?

    Thanks Glen

  20. December 27, 2011 at 5:13 am | Permalink

    Great info Matt…

    The challenge for picking the right keywords is without a doubt the biggest stumbling block for most affiliate marketers – me included.

    Do you think the changes we’re faced with today reinforce the need to build more of a “larger authority” type site rather than the “thinner” ones commonly built in the past? It seems like an authority site would give more room to use keywords that could be used for “…providing good content to improve the user experience on you site…”.

    I’m looking forward to your upcoming webinars on these topics.

    Thanks – Cliff

    Matt Carter Reply:

    Hi Cliff

    Yeah I do think larger authority sites are better, as long as they have good quality content.

    Matt

  21. December 27, 2011 at 5:15 am | Permalink

    Hi Matt!
    Happy Holidays. I will be waiting for that webinar. Thanks

  22. December 27, 2011 at 5:18 am | Permalink

    Hi Matt,
    Given the latest changes, i Think it is better to have an authority site that targets buyer keywords while providing additional content such as demos, tips, guidelines, ecs. that will not only provide better user experience but will also broaden your traffic potential.
    Question is, would these kind of sites have better chances in ranking higher than domains that specifically target the product name.
    I believe this is better on a long term , but what about product launches, or one time events, where ranking 1st early and fast matters a lot?
    I still see dead on domain names ranking high for products, while offering very little value.
    Happy Holidays and best wishes
    Tobi

    Matt Carter Reply:

    Product launches and one time events are for short term thinkers and not great for proper solid websites that are good long term money earners that you can sell if you choose. So yeah in the short term thin exact match sites might rank for a product launch, but they are not the best sites.

    Matt

  23. December 27, 2011 at 5:20 am | Permalink

    Hai, Matt
    Is there any way to find out high PR .co.uk Domains which are hosted in UK. Any tips:

  24. Bob's Gravatar Bob
    December 27, 2011 at 5:34 am | Permalink

    Good tips about using buyer keywords along with others to create a good reader experience. I use Adam Short’s keyword tool to find KWs with good search volume and low to medium competition and find it has helped me to rank well on Google.
    Look forward to more KW webinars coming next month.

  25. December 27, 2011 at 5:41 am | Permalink

    In my (rather limited) experience, picking good keywords is almost as difficult as picking a great niche. And of course if you have one w/o the other, the results will be less than spectacular.
    Looking forward to the webinar!

  26. December 27, 2011 at 5:54 am | Permalink

    Hey Matt,
    I am a big fan if yours from Nigeria. I have already purchased your rapid rewriter course and use it for gigs on fiverr.
    I have a question on my clickbank affiliate site, choosing buyer keywords for ebooks and video courses on clickbank. I get about 300 visitors monthly, and yet to get a sale. Is there a way you can help me see the site for better improvements.

  27. December 27, 2011 at 5:56 am | Permalink

    Hi Matt,

    Great post as always. I look forward to the webinar on keyword research. Thank you.
    Cheers
    Rema

    Matt Carter Reply:

    Hi Rema

    Great to hear from you again, and yeah I’m also looking forward to the webinars in January myself!

    Happy New Year to you!

    Matt

  28. Ken's Gravatar Ken
    December 27, 2011 at 6:05 am | Permalink

    Hi Matt, do you recommend sites built around a particular niche with related articles and product reviews, or sites that sell different types of unrelated products but all be from Amazon?

    Matt Carter Reply:

    Hi Ken

    There are many ways you can structure your sites, I have both kind of sites you mention, however from what I’ve learned lately in SEO, you get better rankings if all your content is closely related to one topic and you have more than just products, like I mentioned in this post, have info keywords also mixed in, so your site is well balanced.

  29. December 27, 2011 at 6:22 am | Permalink

    Thanks for the tips Matt! I’m amazed when I stumble upon a 3 page site and it’s ranked in the first 3 sites. I automatically assume that they are talented in SEO but when I look through the site nothing stands out.

  30. December 27, 2011 at 7:07 am | Permalink

    Hi, Matt!

    I start the online marketing few months ago and finally, after 3 months of “fighting” :), today I’m up to first page on Google (place number 10, uh!), after I made a great mistake when I choose the bad niche and the name of the blog: “How To Juice”.
    Yes, I know, I’m using two dead words, “how” and “to”. It’s my fault and my mistake…

    Thanks for your post and for the info.

    PS: please excuse my imperfect english.

  31. Ian's Gravatar Ian
    December 27, 2011 at 8:01 am | Permalink

    Hi Matt.. How difficult will it be to rank well for a search term on a page with sites having PR6-8?
    What are your thoughts on that Matt?

    Ian Reply:

    I’d just like to know what factors should i consider when doing a keyword research.

    Thanks

    Matt Carter Reply:

    There are a lot of factors to consider, not just Page Rank, best to get on the webinar I have later in January on keywords research to learn this, as its too much for a comment reply.

    Matt

  32. Jimmy Pro's Gravatar Jimmy Pro
    December 27, 2011 at 8:10 am | Permalink

    What’s a good way to see what key words your competitors are trying to rank for?

  33. December 27, 2011 at 8:26 am | Permalink

    Hello Matt!
    Great post as always, I appreciate it, things have been tough, but not impossible.
    I am still working on the site I put up for your SEO Experts Academy.

    I was fortunate enough to get an almost perfect domain match for the site. I got SEOExpertacademy.co thats it. With the exception of the .co instead of the .com and the s after expert.

    I hope all is well with you, keep up the great work Matt. Talk to you again soon.

    David
    http://relentlesstraffic.com

  34. Paul Franks's Gravatar Paul Franks
    December 27, 2011 at 8:43 am | Permalink

    Thanks for the tips. I don’t want to sound unappreciative here but I thought there would be an upsell when I received this email. And there is. A webinar in January. We are as usual, beind prewarmed to buy. That is the objective. That is a bit sad.

  35. December 27, 2011 at 8:52 am | Permalink

    Matt, I look forward to your future training on keyword research as this is an area I really struggle with. Another marketer I follow says that when doing adsense sites, if you don’t get the keyword research right then everything you do afterward is a waste of time. So keyword research is undoubtedly the key to getting good traffic to an adsense site. If only I knew how to do it properly…..

  36. December 27, 2011 at 9:10 am | Permalink

    Again Matt, some great advice. Really looking forward to attend your seminars in January.

    I see many asking above about changing the focus of a website if it has been set up wrong in terms of keywords etc. I would say to these people, Yes you can change it. I have done so for 3 of my sites, especially after investing in Matt’s SEO academy, and the results have been mind blowing.

    All it takes is a little effort, remember, the spider bots crawl your sites all the time if your active, and changes are soon picked up.

    So everyone take January, to revamp your sites if they have been set up wrong and go for gold in 2012. It is only YOUR MINDSET and laziness in terms of what your not doing that can stop your success.

    Again, thanks Matt for being an inspiration for us all.

    Matt Carter Reply:

    Thanks Maggie

    Matt

  37. Jonny's Gravatar Jonny
    December 27, 2011 at 9:23 am | Permalink

    Hi Matt

    I’ve just finished my first site.

    I was just wondering if I can go to bed now.

    Cheers
    Jon

  38. December 27, 2011 at 9:40 am | Permalink

    Hi Matt,

    All good stuff and just one thing I would add is that everyone should do a quick Google Analytics comparison to see how much “long tail” traffic they are getting. I found on many of my larger sites, that the long tail make up half the traffic or more.

    So when planning a new site, do a Google Keyword Tool search, grab the long tail with 50 searches per month or more and write blog posts on the top 200 (yes Andrew is a good man on this topic too – hehe).

    Got my list for the year and post-Panda ready – here we come.

    mtcw

    Greg

  39. December 27, 2011 at 9:53 am | Permalink

    Hi !Matt, happy new coming year I hope you had a Merry Christmas thanks for the post my interest is to get Adsense on my site but Im a bit scared as I don’t know of it is ok to add Adsense where I have affiliate links and advertising on my webpages if it is ok .Then how many affiliate links should I have and how many advertisement should I place on a webpage ?
    Thanks.

  40. December 27, 2011 at 9:53 am | Permalink

    Thanks Matt for that update. I am still using your Rapid Profits Formula which has really good content on SEO and keyword research. However, i will be checking on the January webinar.

  41. December 27, 2011 at 9:58 am | Permalink

    Thank you for a very interesting article, It’s answered a few questions for my friends and I and pointed us to look at things from a different perspective.

    Keep up the good work.

    JJ

  42. December 27, 2011 at 10:47 am | Permalink

    Hi Matt, hope you can answer this as it’s really got me puzzled. If Google ranks web pages rather than web sites, what difference does it mak if you have a 5 page site as opposed to a 100 page site? This question is for ranking only as I realise there are other advantages to having a lot of site content.

    Happy new year
    Wendy

    Matt Carter Reply:

    ..
    .
    ..
    Hi Wendy

    Google ranks webpages yes, but they assess websites as a whole and this effects the way the webpages rank.

    Matt

  43. December 27, 2011 at 10:56 am | Permalink

    Thanks Matt, looking forward to the webinar and I am intrigued as to who it is. Doing keyword research right is a must and can save a lot of heartache. Take care..Grant

  44. December 27, 2011 at 11:05 am | Permalink

    Thanks for the tip, Matt. For diversity in content one can suggest additional products that are related to the buyer keyword. For example, suggest recipe books, tips, and other accessories that may go with a particular cookware.

  45. December 27, 2011 at 11:26 am | Permalink

    Thanks Matt! I appreciate the fact that you share actual information that will help affiliate marketers succeed. I’ve been doing this since 2006. The most recent panda update affected me. I have a shoe blog for women who wear sizes 11 and up. I lost my ranking for a certain keyword. It’s slowly moving back up. I need to really focus on a variety of keywords and continue to produce content that my audience wants and needs.

    Keep up the great work! We need more people like you!

  46. December 27, 2011 at 11:55 am | Permalink

    Hi Matt,

    Always good to hear from you. It’s all about keywords, but also your niche. You have to know your niche like the back of your hand, and every single keyword associated with it. Check your competitors out carefully, which is easy online. Tons of continually added quality content + quality keywords (well researched) = SEO success.

  47. December 27, 2011 at 11:57 am | Permalink

    Hi Matt,
    What do you think about having a mini site built around a product but then having some of the content posting services just post content to your site even if it is not related to the overall topic? Should I only approve content that is relevant to the primary subject or is it ok to allow other content?

    Jill

    Nick Heuer Reply:

    Obviously i’m not Matt, but let’s see if I can help. Say you have a mini site about a certain fishing pole then you approve some content on a fishing boat. This is not exactly related but it is relevant and this is OK. On the other hand, if you site is about a fishing pole and then you approve something about a golf club, this is irrelevant to your topic, and might cause people to question the quality of your website. Keep all of your information on your site relevant to your main topic and this will create a much better user experience.

    Matt Carter Reply:

    .
    .
    .
    .
    Thanks for your input Nick, and yeah I agree, it is best to keep the content on one topic and also to put posts in categories. I would also be careful about accepting content from blog networks like this, as often the content is low quality as it is just for backlink, and if Google find a whole bunch of low quality articles on your site, even if they are on the same topic, it will hurt your entire site. This is what Panda is all about, so need to be careful.

    Jill Reply:

    Nick and Matt,
    Thanks for the input. I suspected that should be the way to do it. I suppose if people want to post my content that is ok for me to get links but to just let people post a low quality article for 1-2 links it is not of value to me.

    Huge help!

  48. December 27, 2011 at 12:37 pm | Permalink

    Hey Matt,

    Cool stuff as I am sharing the same view with you. Since Panda update, I have been thinking how I should I protect my adsense and affiliate sites since they are not authority site + they pretty much focus on all the buying keywords.

    So, I have been adding blog posts on some useful subject, which I am not trying to rank but to add value to the site.

    Cheers,
    Ming

  49. Joe's Gravatar Joe
    December 27, 2011 at 1:31 pm | Permalink

    Hi Matt

    Reference “balanced selection of keywords”. If you are trying to build an authority review site with multiple products in the same niche on a WordPress platform, normally your reviews would be posts.

    Would the additional content you refer to be better on static pages as opposed to posts so that they can be easily accessed at any time without searching through posts.

    Matt Carter Reply:

    .
    .
    .
    .
    Hi Joe

    I don’t think it matters so much whether it is a post or a page, but either way you really should make your entire site easy to naviagte for a user, as Google will look at this, and if posts are hard to find then thats not good.

    Matt

  50. Felix's Gravatar Felix
    December 27, 2011 at 2:04 pm | Permalink

    Hi Matt
    Having completed the Rapid profit formula course which helped a great deal in answering many questions i had. There is one area I am still i unclear about most of the examples and scenarios presented in the course ,seem to be geared towards single niche single products sites ( where a limited number of keywords could work if selected correctly.)

    What do you do when you have a multi niche multi-product site?

    how do you select keywords for sites like that , and how many can you have or do you need to make it work?

    Cheers

    Felix

    Matt Carter Reply:

    .
    .
    .
    .HI Felix

    With a larger site, which I now think is the better option by the way, you can have everything on one topic, eg. Fishing, or you can have a more general site, eg . outdoors adventure.

    Matt

    Felix Reply:

    Hi Matt
    trust you had a great christmas.

    Thanks for your reply,
    I might not have been specific enough in my question.

    i was talking about a multi niche multi product kind of structure. site.
    covering a number of different products in unrelated niches .

    so for example

    health products
    wealth building
    Self help
    Golf tips and tricks
    dog training
    recipes

    if you go that route ( assuming that it is possible)
    what keywords would you be using and where should they be placed for the search engines to rank the pages for the individual niches and products correctly.

    With best wishes for a happy and prosperous 2012

    Felix

  51. Nick Heuer's Gravatar Nick Heuer
    December 27, 2011 at 2:53 pm | Permalink

    Great post as always Matt. I think is also important to be creative and think of different angles with your keywords. For example, I have a site that promotes a fitness product that helps tone your upper body. Instead of having my whole site based on keywords like “my product review” or “does my product work”, I target keywords like “best arm exercise” or “best upper body workout” or “get rid of arm flab” and then I simply suggest my product and don’t try to sell, sell, sell. Seems to be working.

  52. December 27, 2011 at 3:24 pm | Permalink

    Hi Matt, It is really nice article you posted. I have been involving searching targeted keywords especially buyer keywords for long time. I am looking forward to get more articles on buyer keywords in future. Thanks for your nice posting.

    Happy New Year 2012!

    R. Manimaran

  53. Jon's Gravatar Jon
    December 27, 2011 at 3:35 pm | Permalink

    Another excellent post and a timely topic. I totally agree with the Panda analysis in relation to affiliate sites. Sure some affiliate sites did get knocked about and you don’t have to go far to find the negative comments and gripes from site owners, however, the point that most of them missed was that Google wasn’t actively targeting affiliates at all. What they were doing was trying to eliminate those flimsy 2-3 pages sites that were deficient in content and full of affiliate links. Google’s premise is that if all your site does is redirect me to a merchant’s site then you are a useless, time wasting middleman and searchers (Google’s customers) don’t need you.

  54. December 27, 2011 at 4:10 pm | Permalink

    Great advice thanks Matt. I enjoy my SEO work and playing guitar
    so it is a fun mathch. Keywords can be so trying to get what works and what makes sense often eludes me but I am getting there.

    Cheers

    Jon – acoustic electric guitars

  55. December 27, 2011 at 4:29 pm | Permalink

    Hi Matt

    Good Post but I expecting more detailed one from you on keyword selection.I am keen follower of you & you are undoubtedly one of the current best in market.

    I have a SEO Website & I am still unable get more traffic from some keywords.
    So I would love to see post on how to get more traffic on your SEO site from you.

  56. December 27, 2011 at 5:08 pm | Permalink

    Great information about Panda abolishing low quality websites. I was quite worried and thought Panda was against sites with total adsense ads. Phew, what a relief. Great job again Matt.

  57. December 27, 2011 at 8:38 pm | Permalink

    Hi Matt,
    Doing Keyword research for ranking and doing keyword research for receiving organic SEO traffic are more or less quite different, is not it?
    I have got my site ranked at No. 1 in Google’s first page for a keyword, but I am wondering why my site is not getting enough traffic at http://getridofsmoking.org.

    Thanks
    Kamrul
    http://getridofsmoking.org

  58. December 28, 2011 at 1:15 am | Permalink

    Hi Matt,

    Another great post! What I mean is you are offering value to your reader, it’s worth reading. I agree totally that you have to have some diversity in your keyword selection with a strong emphasis on doing the necessary research. As far as the whole Panda deal, yes it’s real but I really believe there is nothing to worry about if you are focusing on your reader or site visitor. You need to be doing right by them by providing them with the best possible user experience.

    I always look forward to the emails I receive from you because I believe each and every one of them contains valuable information I will walk away with. As mentioned above a great user experience.

    Thanks again Matt for always providing a great experience.

    Paul

  59. December 28, 2011 at 2:54 am | Permalink

    Hello Matt
    Once again many thanks for this. After many years procrastination I have finally set up a facebook page. You mentioned getting Facebook likes for a website. Will you be covering this in more detail in future posts/training?
    Regards
    Michael

  60. December 28, 2011 at 5:25 am | Permalink

    Hi: Matt
    Thanks for the great Blog post and I am also looking forward to january webinar. The only problem I am always having and plan to overcome in january is howto start building Back links.
    As i am one of your student who bought Rapid Profit Formula,
    i know how to do this butit is a real pain to me to build Back Linksand I hope I will come uo with a real formula for over coming this challenge
    in 2012
    Thanks Again for sharing

  61. Wasim's Gravatar Wasim
    December 28, 2011 at 9:07 am | Permalink

    Hi Matt,
    This is someone everyone must pay attention to as sites that do not add value to the user will take a hit whether it is SEO or PPC (speaking from experience) and this was minor changes like spelling mistakes and to provide more in depth content.

    cheers

  62. Brad's Gravatar Brad
    December 28, 2011 at 10:06 am | Permalink

    Hey Matt, thanks for another great post, if you don’t mind I have a question:

    I bought a brand new domain and have been link building for 3 months now, sticking closely to your suggestions in rapid profit. I noticed a few weeks back that I had popped up in position #8 on page 1 in google (the site didn’t have any affiliate links on it at this stage).
    After a week or so I decided to add all of my affiliate links to my buyer keyword pages (about 10 of them). They were all amazon affiliate links. I followed closely the layout of your natural health site, with 2 banners, 1 sidebar ad, and 2 cloaked affiliate links, on each page/piece-of-content for each buyer keyword.
    So I added these affiliate links on each keyword post (I did wonder at the time if I had added too many affiliate links per post but as I said I simply followed the layout of your example natural health site).
    When I checked the next day my site had vanished. It is now in position #700+. What went wrong here? Was I right in that I added too many affiliate links in one go? Should I just have added 1 per page without cloaking?
    This is my first site and it has gone from being in #8 to now in #700+ from simply added these affiliates links.
    I have since removed every single affiliate link and am hoping that it will come back over time (no change so far). I think the change in rankings was way to big to simply be the google dance? Especially since it coincides with the point that I added the affiliate links.

    If anyone would like to offer some advice then feel free to comment.

  63. Public Speaking's Gravatar Public Speaking
    December 28, 2011 at 10:40 am | Permalink

    Gteat post Matt. Want to know more about Google panda. Looking forward to the updates for 2012.

    Trevor

  64. max turner's Gravatar max turner
    December 28, 2011 at 11:11 am | Permalink

    Hey Matt
    Thankyou for providing so many useful posts. I combine these with the rapid profit formula to increase my chances of producing a winning site.
    best regards
    Max

  65. December 28, 2011 at 11:49 am | Permalink

    Hi Matt,
    Thanks, as usual, for a very helpful article. You wrote that it is a good idea to have at least three categorys and a few posts in each of those. That little reminder there will help me with my site structure.
    David

  66. Owen's Gravatar Owen
    December 28, 2011 at 3:19 pm | Permalink

    As always great post. Looking forward to Jan and 2012 with tips from you. Good luck

  67. December 28, 2011 at 3:22 pm | Permalink

    Thanks for this info Matt, looking fwd to the webinars this coming year as I always learn something new. There is a bit of catching up to do these holidays as I purchased your SEO course and have been doing Sara Youngs course and havnt had time to do yours yet. But Im on top of Sara’s now and I will get stuck into yours. Have a safe and Happy New Year
    Linda

  68. December 28, 2011 at 11:14 pm | Permalink

    Hi Matt, I follow your course rapid profid formula and seo. Now I’m doing a course through Sara, of course, you also know. The back linking I have great difficulty and hope it by your or Sara course will succeed. Have a nice new year.

  69. Jon's Gravatar Jon
    December 28, 2011 at 11:40 pm | Permalink

    Hi Matt

    Great post and insight into targeting keywords for your websites. I am fairly new to this but always thought that a good mix of content is always better and casting your net wider for a range of keywords beyond the buyer keywords is always good.

    More great information I can take on board and look forward to the up and coming training.

    All the best
    Jon

  70. December 29, 2011 at 3:03 am | Permalink

    I really wanted to write a brief comment to be able to express gratitude to you for all the amazing advice you are showing here. My time consuming internet look up has finally been recognized with incredibly good suggestions to share with my friends. I would suppose that we visitors are undeniably endowed to live in a really good community with many perfect individuals with helpful ideas. I feel extremely grateful to have encountered the web site and look forward to really more fabulous minutes reading here. Thanks a lot once again for a lot of things.

  71. December 29, 2011 at 4:45 pm | Permalink

    All very good points Matt. When we use keywords correctly and do a whole bunch of other vital stuff, it gets the correct type of exposure and Google will at least keep you moving up on the ratings ladder. Can’t wait for 2012 to rock…

  72. December 29, 2011 at 6:54 pm | Permalink

    I wish I had known a lot more about keywords when I got started. I would have made different choices and probably have saved myself a lot of grief. Having the right keywords make all of the difference but sometimes it takes some of us a long time to realize the importance. Happy New Year!

  73. Darryl Spencer's Gravatar Darryl Spencer
    December 29, 2011 at 9:56 pm | Permalink

    Hello Matt.
    Thank you for everything that you have presented thus far. My sticking point has been total understanding of choosing Keywords vs a catchy domain name. My vision in the beginning of my quest was/is to build a house hold name from this. My site is at a stand still until I totally figure out what I am doing before I expose myself and my idea. Am I over shooting the mark in selecting a keyword? when it comes to being creative… which is my strong point. I hope you understand what I am asking you.
    At any rate, I do look forward to your up coming info in January. Happy New year brother.

  74. December 29, 2011 at 10:14 pm | Permalink

    Hi–I’m new to internet marketing myself, but this was a very good discussion of keywords. I learned quite a lot.

  75. December 30, 2011 at 7:54 am | Permalink

    One thing I have noticed since the panda update is that a few of the sites I built that seem to please google have been page ranked very quickly. One site on a com.au was ranked up to 3 in 4 weeks. Remarkable. I am using this as a template for future sites.

  76. December 30, 2011 at 9:21 am | Permalink

    Thanks Matt for this great keyword article. I have a question though. How many keywords should I go after per site?

  77. December 30, 2011 at 8:56 pm | Permalink

    Hi Matt,

    Thanks for another great insight. In your opinion, what is the minimum number of pages/posts to have on a website I’m asking because I have started setting up a number of product/model specific sites targeting only one item, directing customers to Amazon for the purchase.

    As you state above, I don’t need to do off-page SEO for other pages, so I was thinking that a site consisting of maybe 5 pages/posts – main page promoting the product and with off-page SEO and the other 4 pages with supporting content and maybe one or two affiliate links embedded in appropriate places.

    All the best for the New Year.

    Chow chow,
    Kevin

  78. January 1, 2012 at 1:56 pm | Permalink

    Hi Matt
    Thanks for the great information on choosing keywords for seo websites.

  79. January 3, 2012 at 4:51 am | Permalink

    Thanks ! Nice post and helpful :)

  80. January 5, 2012 at 3:42 pm | Permalink

    Good post Matt! Looking forward to the webinar!

    – Ryan

  81. January 9, 2012 at 1:06 am | Permalink

    Hello Matt,
    I have been using your techniques and wow, what a tremendous difference!

    I have been able to rank quite a few different pages on Google’s Page #1 and not only that, but I have been able to tweak these sites to get to the top of those pages!

    Thanks again Matt!

    I have also been promoting your SEO Experts Academy and doing pretty good so far!

    Matt Carter Reply:

    .
    .
    Good to hear David!

    Matt

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Hey, Matt here, I'm a full time Super Affiliate, 33 years old, and live in New Zealand with my wife and son.

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