Authority Website Webinar 27 Comments
Authority Website Webinar

Hi everyone,

I recorded a webinar recently on the topic of building Authority websites and have linked to the replay below for you.

In this webinar you will learn how to build high quality websites that Google likes and rewards with consistent traffic year in year out. You’ll never have to worry about Google updates, because these kinds of sites are ones that get more traffic when Google changes things!

In the webinar our guest presenter Lisa shows how to set up and structure authority sites, explains what an authority site is and benefits of them, does a live example of planning a site, and much more. Lisa starting making over $100,000 a year from affiliate marketing way back in 2004, and now she makes over $100,000 a year just from Adsense!!

You really must build websites like this if you want to build true residual income online.

Here’s the replay:

==>Authority Website Webinar<==


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19 Comments to Authority Website Webinar

  1. March 3, 2012 at 12:39 pm | Permalink

    Thanks for the link to the amazing webinar Matt. I hope I can start having an income from the authority site that I am making now.

    Actually its an authority site for the products I am promoting as an affiliate.

    More power and I hope to see more videos like this.

  2. Grey's Gravatar Grey
    March 3, 2012 at 3:48 pm | Permalink

    Hello Matt,

    Great Webinar!!!

  3. Jeff's Gravatar Jeff
    March 3, 2012 at 8:31 pm | Permalink

    Hi, Matt
    I really want to build authority site and the webinar is good. But one thing, normally, there some form of special price!!!
    Any discounts or bounes!!

    Matt Carter Reply:

    The price is already very good, this course is top notch and Lisa is an expert



  4. Nathan's Gravatar Nathan
    March 4, 2012 at 12:33 am | Permalink

    Hi Matt,

    Just finished watching your webinar with Lisa, thought it was great! Very informative.

    i agree that putting in the extra effort to build a website that covers a topic well and has plenty of USEFUL information for the visitor is definitely the way of the future.

    Could you please offer some advice on this problem I am having –

    For the past two months I have been trying to build an authority site from scratch and have spent many long hours trying to develop good content that is search engine friendly but also great from the users point of view.

    The problem I am having is I want to illustrate my articles with some great images I found using Google Images. I know there would be some type of copyright laws that would prevent me from just taking an image and putting them in my articles, but there seems to be a lot of other people out there who are doing exactly this.

    I have been trawling various different forums for days now looking for answers and I have been getting a lot of conflicting opinions such as “don’t do it, your site will be taken down and you can be sued for thousands of dollars” but on the other hand people also say “Go ahead, if someone finds their image on your site (which is highly unlikely) they will just ask you to take it down”

    I don’t want to put in all of this effort creating an authority website then stuff it up because I used a generic image I found on Google images.

    I would really appreciate your thoughts on this Matt as I have come to trust your opinions after studying the posts on your site.

    Regards, Nathan.

    Andrew Reply:

    Hello Nathan, regarding using Free images, you should look into whats called ‘Creative Commons’ licenses:


    With images that have a certain ‘CC License’ connected to them you can use these images (and even alter them to your needs depending on the type of License), as long as you give credit to the original creator of the work. (their name and/or link to them)

    example: (look at this post and find the ‘photo by name/link’ attributions)

    Of course you could search the commercial image sites FREE sections:

    non aff. link:
    aff. link:

    Or you could just BUY the images you need, hope this helps.


    John Reply:

    Hi Nathan,

    I realize you’re not asking me, but as a fellow IM here’s my 2 cents…

    Usually I go with my gut (and have been guilty of ignoring it, which always doesn’t seem right). Sounds to me like you know what you should and shouldn’t do. Google is smart, so ask yourself… what would Google want you to do?

  5. Dave's Gravatar Dave
    March 5, 2012 at 8:15 am | Permalink

    Hi Matt
    Thanks for the webinar
    Just purchased Lisa’s course.
    Sounds very informative and can’t wait to get stuck in.

  6. Darren's Gravatar Darren
    March 5, 2012 at 10:42 pm | Permalink

    Hi Matt,

    Just listening to this webinar at the moment…looking really useful so far.

    It’s great to hear from a genuine lady like Lisa how to build a long term online business model.

    On the subject of EMDs (Exact Match Domains), I’ve noticed that recent algo updates in Google have really pushed a lot of EMDs to the top for a number of searches…and pushed out much better sites, in my opinion, with 1 or 2 page sites that have c*ap content that doesn’t even read well.

    A number of the bigger more authoritative sites have been pushed down (these were sites that I considered my competition for a long time) a number of spaces…some to page 2…while the first page often has 4 or 5 EMDs with poor content and multiple TLD extensions, .com, .org, .me etc etc.

    However, I do believe this to be a temporary state of affairs that will no doubt be rectified in due course.

    A lot of people are throwing up these EMDs to take advantage of the status quo but I feel they will be trashed sooner rather than later. After all it’s just a very short term “business” model (“business” in the loosest possible sense)

    At the end of the day, having the keyword in the domain will always have a fairly strong value in terms of ranking, since you can’t really have a EMD for one keyword but a site with content on a completely different topic – there has to be some consistency between the two…that’s common sense.

    However, additional more reliable factors will determine the actual value and therefore ranking of these EMDs in future.

    Really appreciate your info and genuine approach Matt. You’re one of the few marketers I always listen to.

    Keep up the great work


  7. JB's Gravatar JB
    March 6, 2012 at 3:50 am | Permalink

    Hi Matt, I wanted to let you know that this video cuts off at 52:14 for some reason. I would love to watch the rest of it. Thought I would let you know.

    Matt Carter Reply:

    Seems to work fine for me


    kevin Reply:

    Happens to me also

  8. Abraham's Gravatar Abraham
    March 6, 2012 at 7:14 am | Permalink

    Matt, you have really saved me recommending me this course. Not only I have been looking for a course on this topic, but the webinar was SO FULL OF VALUE, and I see also that you’re not one of those WF marketers who promote every WSO of the day, but you really don’t promote a lot of stuff, and don’t do many webinars either.

    For that reason, I have subscribed to your RSS again, and I look forward to all you have to say about Internet Marketing in the future.

    I bought the course, and the introduction alone is worth SO MUCH, and Lisa really seems to be an honest girl.

    Thanks again for the recommendation!!

  9. Sms Hasan's Gravatar Sms Hasan
    March 6, 2012 at 12:49 pm | Permalink

    Hi Matt,

    I am totally new in IM world. Do you think it will be a good option for my kind of people to start with building Authority Websites or we should better start with mini sites with less complexity?


    Matt Carter Reply:

    Authority sites are not neccessarily large sites, they are quality sites…you have to build quality


  10. March 6, 2012 at 2:56 pm | Permalink

    thanks Matt, that was a very useful webinar

  11. Nico's Gravatar Nico
    March 6, 2012 at 7:05 pm | Permalink

    I saw the webinar and it is indeed very interesting, i found out lots of things including what exactly is an authority site. You said that an authority site is a small, medium or large site that covers everything in the respective area and this was really a new information for me. After this, i do not know what to do with a domain of mine which has a name that doesn’t mean anything, like ‘g00gle’ and i wanted to have all sort of categories including products for which i cannot make separate sites because are a few i can group together (similar ones), wedding articles and so on (a small version of but after this webinar, i found out it would be a bad ideea. Any suggestion what I could do with such a domain?

  12. March 7, 2012 at 2:47 pm | Permalink

    Some of the advice given in this webinar seems to contradict advice you give elsewhere on your site. For example, the speaker actively suggests avoiding focusing on one main keyword per page, putting the same keyword in the title, description, meta, headings, and content, and even advises against building links using signature links on forums. How does this fit in with the tactics you promote?

    Matt Carter Reply:

    I don’t teach different than this…


  13. March 7, 2012 at 4:06 pm | Permalink

    Hi Matt,

    I bought Lisa’s InLineSEO course and also her Content Publishing Black Book last year and had followed her strategies to build a beauty product related site. It started to make me both Adsense revenue and affiliate commissions in 3 months.

    I have not worked on that site for more than 7 months now and it’s still making me money. So I know SEO can bring you long-term traffic if your site is set up properly at the beginning.

    I know if I tweak it and grow it even more, my income will increase, I just don’t have time for that and want to focus and experiment on something else.

    I’m very interested in Lisa’s Authority Website because she’s one of the few people from whom I have learned solid knowledge about internet marketing, especially SEO.

    Thanks for putting up this webinar!

  14. March 8, 2012 at 4:47 am | Permalink

    I bought the course and I’m now working through it for the second time.

    I must admit that first time through it really depressed me as the writing seems to be on the wall for my exact match domain, physical product review sites. I thought you’d sold me a dud Matt, and I was going to get my money back.

    However, having slept on it and opened my mind a bit, I realise I was completely wrong. I’m excited to be going in a much better direction with sites I’ll actually be proud of.

    Lisa’s course adds to and complements Rapid Profit Formula and SE Cockpit will work brilliantly alongside it.

    I’d thoroughly recommend it to anyone who’s prepared to listen and change. Don’t skip the Link Building section (as I nearly did) It’s a completely different approach to normal and ties the whole thing together.

  15. March 9, 2012 at 1:24 pm | Permalink

    It’s always encouraging to read about successful people. This program has really changed a lot of lives. Thank you for your honesty.

  16. March 9, 2012 at 3:49 pm | Permalink

    Thanks for the great website and your latest webinar, I agree that quality sites need not be huge to become authority sites and I have a lot of work to do on my existing sites as well as future ones to get them to a level where they will produce a quality experience, but the work will pay off in the end.

  17. March 11, 2012 at 3:01 am | Permalink

    Hi Matt,

    To be honest, these recent Google changes has my mind a bit twisted up on what I should be doing in order to get to the first page of Google and would love to see a sort of “what’s working now” blog article in regards to offsite SEO.

    Obviously great content people would want to share as well as optimizing your onsite SEO is on the top of the list.

    I spend a decent amount of money on a few services, such as:
    – Build My Rank
    – Unique Article Wizard
    – The leading articles (which I use with UAW)

    Through testing, UAW seems to still be working but just as I mentioned in a comment above, my gut feeling is telling me it could hurt me in the long run, especially since I’m using (highly) spun content from The leading articles.

    People have also been telling me that Build My Rank has been hit hard by Google, though my sites don’t seem to have been affected.

    I realize that social media is playing a part now in rankings but like you’ve mentioned before, there’s no way you can manage social media campaigns for every website you own.

    So here I am wondering what I should focus on as far as offsite SEO goes.

    I plan on signing up for Lisa’s course today when I’m on my “work” computer. I’m basically building sites like she mentions and would love to learn from her experience.

    I also tried to sign up for your SEO Academy and it said it was closed.

    I could really use some focus.


    Matt Carter Reply:

    Hi John, to big a topic to answer in a blog post, but I am opening a membership comminuty very soon where I will be sharing a lot about this kind of stuff.



  18. March 11, 2012 at 2:39 pm | Permalink

    Thanks Matt. Looking forward to it.

  19. March 14, 2012 at 11:38 pm | Permalink

    Thanks, I will listen it back tonight, thanks for the post. X

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