How to Choose the Right Keywords 86 Comments
How to Choose the Right Keywords

I’ve been asked a lot recently how one chooses the right keywords to target for SEO, so I thought I’d write a post about it, and also tie in some important aspects of the recent Google Panda update also.

The first thing to consider when looking at what keywords to target for your site, is the commercial intent for that keyword. By this I simply mean are people who type this keyword into Google in a buying mode or just info seeking.

How can you tell if a keyword has high commercial intent? Well the easiest rule is, the more specific the phrase is, usually the more commercial intent it has. Also if people type in product names and model numbers these have high commercial intent, but they are not the only ones. Anything where someone is indicating they have a problem that needs fixing, such as “how to stop sweating”, also has a high degree of commercial intent.

The next thing to consider is the search volume of the keyword. If you’re using the Google keyword tool, aim for about 1000 searches a month on exact match.

Of course you then need to look at the competition for the keyword, this is a whole new topic on its own, so I won’t go there now, but essentially just make sure you target keywords that you have the equivalent SEO skill level to rank in position 1 or 2 in Google for, don’t go after keywords that are out of your league, because you will only waste time, and end up giving up and be very dissappointed.

Remember the largest part of ranking in Google is the backlinks, so by skill level I really mean you ability to get good quality backlinks.

I know people always want a detailed plan of exactly what keyword to choose everytime and I do go into more detail in my Rapid Profit Formula course on this, but really the best way to learn what keywords you can rank for, is by practice. The more keywords you rank the better you get at analyzing what to target and what to avoid.

So if you do target a keyword that is too difficult, all is not lost, you just know for next time to go after something easier. In the same regard, if you go after something that is easy but has hardly any search volume, then all is not lost, you just know to go after something more competitive next time.

Google Update

As most of you’ll know, Google recently did a major update to the way they rank pages, which I did a post about a few weeks back: Google Farmer/Panda update. Just recently Amit Singhal the head of Google search made a statement regarding the update, of which I want to discuss

Mr Singhal didn’t say exactly what the changes were, as he has to protect the integrity of Google, however he did list a number of questions for webmasters to ask themselves in regards to the content on their sites.

One question he stated was:

“Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?”

This is very interesting, and what you need to be careful of here is if your sites pages target keywords that are very similar. For example if one of your pages targeted “stop dog digging” and another one targeted “stopping dog digging” then you would be in trouble with Google, as they see this as low value as the content on these two pages will be virtually the same stuff.

If you do want to target more than one keyword, you are better to target them on the same page, which is easy to do, and something I do all the time. All you have to do is backlink for the different phrases and make sure your  ‘on page SEO’ includes all the phrases you’re targeting.

Another question he stated was:

“Does this article have an excessive amount of ads that distract from or interfere with the main content?”

When I first posted about the Google update I mentioned that too many ads is not a good thing, and I actually had a few people attack me on the comments, claiming that I didn’t know what I was talking about and that I was simply speculating, and that there’s no evidence that too many ads can  hurt rankings. However as Mr Singhal states, too many ads and not enough good content is not a good thing, and something Google will penalize for.

Mr Singhal added a lot more questions, but you can pretty easily cover yourself by simply making sure your content is quality. Therefore make sure you don’t have excessive spelling mistakes, poor grammer, use headers, add images, use video where you can, and have 600 words minimum of content, that is well written and is not just rehashed info from all the other sites ranking for that keyword.


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70 Comments to How to Choose the Right Keywords

  1. Donna White's Gravatar Donna White
    May 23, 2011 at 10:30 am | Permalink

    As always, thanks for the info. I know that too many ads on a page turns me off to staying on the page and reading what content IS there.

    Also, pour gammar and speeling mestakes brother me. LOL

    I know that those mistakes may be because the writer’s 1st language may not be English or just honest mistakes that he or she has always made and just don’t know better. (I’m sure I’m guilty of that also.) I try to realize that IF I can understand what they are trying to say, then that is all that’s important. Right? But I guess that doesn’t work on the internet OR a job resume. 🙂

    (okay. i’m about to hit the submit button. i have reread my post for mistakes and i don’t see any. so here goes. lol)

  2. May 23, 2011 at 10:31 am | Permalink

    Hi Matt I Dont understand do you mean that if on a weight loss niche I have these keywords on 10 articles eg:
    . lose weight fast
    .how to lose weight fast
    .fat loss
    in all the 20 articles does it mean trouble with google then please help I am cosfused
    By the way with Rapid Article spinner after spinning the article how do I correct the spelling before sending them to article Directories?
    Thank you

  3. May 23, 2011 at 10:37 am | Permalink

    Matt this is always a pleasure having your email teaching us, just pure gold in my opinion. Have you noticed that OCI is no longer present at Market Samurai? Do you know what happen to it. Do you use MS?
    Please let me know.

    Nathan Reply:


    OCI has been removed from Market Samurai because MSN who owned the site have taken it down.

    According to Samurai there is no alternative at the moment, but if you go through their training they show you other methods for finding out the income potential from a site.

    Hope that helps


  4. May 23, 2011 at 10:38 am | Permalink

    Matt I hate to do this to you but “grammer” should read especially when we are talking about “spelling or grammar mistakes”.

    I do appreciate your posts every time-Thank you
    New Zealand

  5. May 23, 2011 at 10:42 am | Permalink

    G’day Matt,
    Thanks for that info very good.
    I agree to many ads are a pain, I hate going to a site
    and they have adsense, banners and links every where
    very distracting when you are trying to read an article.
    It’s like watching TV everyone hates the ads when a good
    exciting bit is on, so why not minimize ads on a website
    I’m not saying have none but don’t go over board, remember
    more is less at times, I wouldn’t read this if Matt had like
    5 or 6 lots of ads in it that is not the point of the blog.

  6. Guillermo's Gravatar Guillermo
    May 23, 2011 at 10:45 am | Permalink

    i always go for between 1000 and 1800 exact search localy also, im building a lot of this sniper sites, seemed a lot easier then build an authorithy site for a 8000 searches anw waiting forever to get ranked.

    is good to write 3 posts with H1/H3 tags with your keywords in it, and make a “Top 10” post. whatever niche you are in it propably has a top 10 list of something. exe. top 10 worst [niche/keyword]. this post can go viral.

    good stuff Matt

  7. Ian's Gravatar Ian
    May 23, 2011 at 10:58 am | Permalink

    Do excessive ads also include the use of Google Adsense ads, or is making google a few bucks OK!

    Matt Carter Reply:

    Hey Ian

    Yes I would think too much adsense would be considered too many ads.


    Stephen Bolin Reply:

    One of the favorite and most effective adsense layouts is a “double 336 x 280” right underneath the headline of the article. This is called a “Roadblock” by some. It is 8 google ads all above the fold.

    I balked at using this, but the people that are making over $20K per month with adsense swear by this – so I changed.

    My 2 cents!


    Morgan Reply:

    Has the use of the “Roadblock” ad placement worked out for you Stephen?

    Did you notice a significant increase in click volume after making that change?

    It looks a bit overwhelming when you see it, but if it works, it works!

  8. May 23, 2011 at 10:59 am | Permalink

    Great post. I love discussions about keywords, and believe, like you, that if you provide quality content that is of value to the reader you won’t have to worry about being penalized by Google. I typically use 2 to 3 keyword phrases per page, and that works very well for me.

    Thanks again!

  9. May 23, 2011 at 11:17 am | Permalink

    I found that in google KW tools 800 – 1300 exact search locally is more effective on your category or products. Within a category there are many products with 800 – 1300 local search. If you have 5 products with say 800 search you are piggy backing your site. In total you have 4000 search. Thats what I do and the competition is next to nothing when you do proper on page and off page SEO.

    Mark b Reply:

    So you mean that if I was to search for keywords relating to 5 different products in my category. I would want to look for exact phrase match of at least 800 local search per product? And that would translate to 4000 search’s?
    Wouldn’t I want to go for a higher volume keyword to improve traffic chances???
    Or does that depend on the competition of the keyword??
    Also when someone says that they have 11,000,000 pages indexed, is that referring to the amount of pages viewed? ..
    Confused here!

  10. May 23, 2011 at 11:32 am | Permalink

    Thanks Matt,
    Choosing the right keyword can be tricky, especially to beginners who are unaware keywords even exist let alone that you can rank for them. You offer plenty of good information here on your blog.

  11. May 23, 2011 at 11:41 am | Permalink

    Wow, that’s new information you got there. I never knew that if you’re target almost the same keywords, you could be in trouble with Google. As you mentioned, “.ie..stop dog digging” and another one targeted “stopping dog digging…”

    Anyway, always good info as usual, thanks.


  12. May 23, 2011 at 12:02 pm | Permalink

    Seems like Google is making sure that overlapping, similar content isn’t getting much love, thanks Matt!

    I use different types of tools, but getting keywords in the Wonder Wheel and suggestion tool of Google can return many, many keywords that open up new categories of content plus real long-tail words to target. Grabbing questions and answers in Yahoo Q&A and Ask will also reveal what solutions and phrasing your target audience is using.

  13. Joey P's Gravatar Joey P
    May 23, 2011 at 12:09 pm | Permalink

    Hello Matt, I really have enjoyed all of your material so far. I was hoping that you could elaborate a little on optimizing a page for three keyword phrases instead of one.

    How would you recommend optimizing a page for three keywords instead of one? Thanks.

    Matt Carter Reply:

    hi Joey

    Just use do it the best you can, so add the additional keywords into the meta tags and heading and in the content, then backlinks for the keywords.


    Stuart Reply:

    Hi Matt

    Can you elaborate on “backlinks for the keywords”…

    Do you mean that any backlinks we are targeting for a page/post should use the specific keyword or keyword phrase?

  14. Derek's Gravatar Derek
    May 23, 2011 at 12:13 pm | Permalink

    Hi Matt,

    Thanks for the solid advice. I do have one question for you. If you are targeting a keyword and have the .com domain name for the keyword, how much back linking would you say it would take to get to the 1st or 2nd position. I’m on page 1 of Google and trying to figure out how long it will take me to move from position 5 up to number one. Any thoughts would be appreciated.

  15. May 23, 2011 at 12:35 pm | Permalink

    Guys this is common sense. Too many ads and duplicate content will make your site look like bad. If I visited a web page and saw article titles “lose weight fast” “how to lose weight fast” “lose weight fast now”, I would leave immediately.

    It depends on many factors. What keywords are the top 4 targeting, their page rank, their backlinks with that keyword as anchor text etc…

  16. May 23, 2011 at 12:36 pm | Permalink

    Hey Matt,

    Thanks for the post. Keyword research was probably the toughest thing for me to understand when I first started this. I still have a lot to learn, but I think I’m on the right track.

    In regards to content, I just set up my second site and my first post is 1300 words. I’m just wondering if there is a point where a post that’s too long can be a bad thing.

    Iain Reply:

    The post is too long if your readers won’t read the entire article.

    If you write well, format your post for easy reading and choose interesting topics, the number of words is not a problem.

    If you want to you can break the post into two or more pages. Each page can then be optimized for different keywords.

    Dawn Damico Reply:

    Long posts that have good formatting and engaging content will keep your visitor reading. For Example…have a paragraph block of text of 150-200 words, followed by a bulleted list, followed by another 150-200 block of text. Add H2 or H3 tags before the points you are making for SEO juice as well as friendly readability.

    As noted – breaking into several pages works well too and will add to the number of pages views which could assist with your bounce rate.

    Hope that helps!
    Dawn Damico

  17. May 23, 2011 at 12:37 pm | Permalink

    Thanks for the great info Matt!

    It seems that IM’ers are finally coming to the point of creating actual unique and helpful content (with a continuing push from Google of course). I realized a while ago that it was a useless game always trying to stay one step ahead of “G” instead of just playing by their rules and giving all those eyeballs something worthwhile to see.

  18. May 23, 2011 at 12:59 pm | Permalink

    Thanks for the update. Google does measure content. Backlinks are also very important. The right keywords are also very important.

  19. May 23, 2011 at 1:30 pm | Permalink

    Thanks Matt,
    As usually great information. I’m especially happy to see Google now really cares about the content that’s being displayed.

    For a while it just seem like all of the top sites had basically the same info.

    From my understanding speak from the heart, give people solutions and not fluff, include additional keywords in each article with backlinks and limited your ads?

  20. May 23, 2011 at 2:04 pm | Permalink


    Thanks for another great post. You are one of the few Internet Marketers that continues to teach other. I have a special label for all the IMers that love to send out offer after offer and you are not on that one. They get archived bypassing my gmail inbox and go straight to that list.

    There are some pretty good tools that will definitely help your keyword research but you will not really know until you start doing your SEO promotions.

    Thanks again


  21. Dan's Gravatar Dan
    May 23, 2011 at 3:16 pm | Permalink

    Hi Matt,

    As far as having a Niche site, with only three pages total, having three keywords, each page designated to an individual keyword.

    Should I combine the three keyword phrases if they are are closing related, into 1 article? And not worry about having more pages in my domain? Just concentrate on ranking that 1 page highly in Google with variety of different anchor text?

    For example.
    shoes review
    cheap shoes

    Seems easy enough to link back to these different phrases all pointing to the same page.

    That would then make my site a one page site, with all my keywords targeted in one article. Would this rank well?

    Would this be ideal to start off? If so, I can probably then just broaden my keywords and create more unique content on my domain with a much different keyword phrase?

    Sorry for the length and amount of question.
    Keep up the good work, love your site!

    Thanks in advance,

  22. May 23, 2011 at 4:12 pm | Permalink

    Hi Matt, I have been worrying about “target keywords that are very similar” in different articles. You answered my question, thanks!

  23. Abu's Gravatar Abu
    May 23, 2011 at 4:50 pm | Permalink

    Hi Matt,
    Thanks for the the valuable info .I got a question for you:
    For my search for keywords I usually go for the highest paying keywords on google adwords .I think it tell a lot about the commercial intent for a keyword .Do you Have any statistic test on that approach ?
    Thanks again,I will appreciate your input .

  24. May 23, 2011 at 4:56 pm | Permalink

    Great advice Matt, there is a reason they call them “key” words. Keep up the good work. I for one would like you to do a post on managing multiple sites/niches because I’m buggered if I know how you guys manage to do this, even with outsourcers doing backlinking etc. I seem to be flatout just working on one site (which I’ve given up on and havn’t done anything on it for quite a while but for some reason I am number two on google which is staggering but no bikkies I’m afraid)

  25. May 23, 2011 at 4:59 pm | Permalink

    Thanks for the post Matt, So your advice to everyone is do not keyword stuff, and keep ads to a reasonable level which will stop your site looking spammy.Good advice.

  26. Jasjot Singh's Gravatar Jasjot Singh
    May 23, 2011 at 5:12 pm | Permalink

    Hey Matt according to latest google algorithm they are slapping thin affiliate websites that have 10-20 pages just for affiliate purpose.

    your rapid profit formula shows websites that have 5-6 pages ranking well and making commissions.

    what can you say about this latest algorithm of slapping sites. will your sites that have 4,5,6 pages suffer because of this and can we still implement what you teach in your course.

    Will building 5-6 pages affiliate sites still go in the long run and can rank no 1 in some cases.

  27. May 23, 2011 at 5:39 pm | Permalink

    I see some “thin” sites of mine ranking #1-3 and not moving, while others are down (those with updated content and better structure.

    The algo seem to involve too many variables and there’s no clear pattern in what gets wiped out and what stays…

    Yes Matt, thing I’d repeat from your post – don’t be in love with specific keywords!!! Drop if you see it’s pretty hard to get ranked – being #18 after 5 months of hard ongoing SEO is a waste – competition analysis should accompany keyword research all the time.

  28. May 23, 2011 at 5:57 pm | Permalink

    Hi Matt from my side after doing the Rapid profit formula and getting to understand Keywords and money making keywords I am now able to generate good trade for my clients. Most of them have no idea what I am talking about when I start but all are happy with the results.

  29. May 23, 2011 at 5:58 pm | Permalink

    Hi Matt

    Great post as always – currently going through your videos and I must say there’s a gem in every one – many thanks!

    Trying some sniper sites myself at the moment but all seem to bomb – usually down to poor keyword choice!!

    Thanks once again!

  30. May 23, 2011 at 6:00 pm | Permalink

    Hi Matt
    choosing keywords for websites using ad words doesn’t show good traffic to my website. Even after achieving top 1st page results in google for the Highest searched keywords the traffic what we are getting is very less when compare to social media. social media plays iportant role in bringing good hits to website.

  31. rob's Gravatar rob
    May 23, 2011 at 6:01 pm | Permalink

    “Does this article have an excessive amount of ads that distract from or interfere with the main content?”

    So Matt, do you think Adsense constitutes this? This is like Google kicking itself in the foot. I can’t stand it personally, makes sites look naff, and I personally never click on the links – Just wondering what your thoughts were on this – cheers for your post once again 😀

  32. May 23, 2011 at 6:14 pm | Permalink

    Awesome advice Matt. You’re right. Lots of duplicate content will make your website looks bad in the eyes of google. I have that experience, one of my website which usually ranks on the top 5 on the first page for almost a year now…but this latest algorithm of slapping sites had causes the website not show up in the top 100 at all…I was wondering when will my website on the first page again..?

  33. May 23, 2011 at 6:18 pm | Permalink

    Thanks Matt, you keep on giving. Is it better does anyone know, to add pages or add posts to my blog?

    Stuart Reply:

    For what it is worth, I use pages for my static / permanant pages (ie: selling pages) and posts for articles / blogs.
    Not sure if this is 100% right but I have tried a few ways and this seems to work best for me.

    MacGizmoGuy Reply:

    I concur with Stuart – My static pages are my best bread and butter. I almost regret sites I put a blog page onto because it means you implicitly HAVE to keep adding fresh content. It’s almost as if with this Panda/Farmer update – *IF* you have a blog you’ve got to blog regularly or down you go.

    If keyword interest and traffic warrants – I’m much more likely to judiciously add a static target page for long-term staying power. What else can I say, Blogging is starting to seem like a high-maint trap..

  34. May 23, 2011 at 6:48 pm | Permalink

    Hello Matt,
    Thank you for your interesting post which however left a lot of questions open. So I take this opportunity to ask you.
    It is obvious to go for buyer keywords in order to get a good conversion in money. Product names and product reviews are interesting keywords therefore. However these keywords usually have a lot of competition if it concerns existing products. So the selection of useful keywords can take a lot of time if done manually. So far I always used several free tools to select proper keywords. Meanwhile I believe it is much better to focus on one commercial tool that is doing the job. For instance to buy and apply market samurai. It has the great advantage to select in the same run appropriate domain names. You didn’t talk about domain names in your article. However to my opinion the selection of the proper domain name is very important.
    What is your opinion about the importance of the domain name for SEO purpose? Which tools are you using to do the keyword research?

    Best Regards


    PS. What kind of Plugin are you using for social bookmarking; it is the first time I see this button.

  35. May 23, 2011 at 8:00 pm | Permalink

    Thanks Matt

    I find too many websites are full of errors and try my best to make sure that what I write makes sense.
    With a bit of luck (and hard work!) Google might agree and start ranking my sites better, albeit they seem to be getting better ranking on my keywords.
    When I first started out a couple of months ago I did start on “stupid” keywords without understanding fully what I was doing but I think I am doing better now…

    Hopefully you will get a few referals – I have sent a few people your way already as I think your advice is better than most.

    Thanks Again.

  36. May 23, 2011 at 8:15 pm | Permalink

    Hi again Matt,
    Well thanks again for your thoughts, with regard to using too many ads on pages//sites I have tested with 2 very similar sites and have found no real difference in conversions. My initial thoughts were that I would get into Google’s favour by allowing them to place many of their ads on my sites… it did me no good at all, in fact the week after I had allowed the big G to use my sites I got slapped from pos3 to past 100 ! Ouch slapped again.
    Apparently Google don’t like sites that autopost, I wonder if you have any thoughts on the value of auto posting in word press?

    regards and thanks Jeff.

  37. May 23, 2011 at 8:16 pm | Permalink

    hey matt, i have 5 different pages on my site that are roughly the same keyword but with a different word at the end. What should i do? Should i remove them all or can i keep 2 or 3 or should i just have 1?


    Matt Carter Reply:

    Hey Dave

    If they mean the same thing then I would probably target other keywords. You won’t get deindexed, your content just wont rank as well.


    Dave Reply:

    thanks matt, the keywords are of an ebook and they are for example

    weight loss solution review
    the weight loss solution review
    weight loss solution program
    weight loss solution package

    should i remove a couple or do you think they will be ok?


    MacGizmoGuy Reply:

    Agreed. I think a lot of ‘How To’ SEO training (unfortunately) hammers a heavy-handed single repeated ‘magic money keyword’ over and over approach. Perhaps they do that just for conceptual simplicity. But the reality is any niche usually has a handful of good money keywords a page ought to use.

    I’ve always written with a bunch of variants from the get-go on a single page. I want my pages to BROAD-Match. I can then use backlinking to drive the Exact-Match whenever I want it to – or tweak the page _slightly_ to fine tune phrase sequences.

  38. May 23, 2011 at 8:19 pm | Permalink

    thanks matt,
    I’m still learning about SEO and I think your post will covered some onpage seo trick. It is great to find site that not always offer a product.

  39. May 23, 2011 at 8:34 pm | Permalink

    I personally recommend posting more than 20 pages on every affiliate site just to be sure that google wont penalize it. 20-30 pages isnt that hard to do.

    Google algorithm is really mysterious…

    Thanks Matt!

  40. May 23, 2011 at 10:00 pm | Permalink

    Thanks for more great info and as a newbie it’s great to get this infomation. Google has certainly mixed things up but it seems that quality content is a must.

  41. May 23, 2011 at 10:04 pm | Permalink

    Matt your post has been of great information to me regarding some of my websites.
    One in particular I do posts on a like a theme basis so the key words are very similar due to this. Now I am going to have to reconsider my approach on this again.
    Although so far I seem to have started to rank well because of it, as it is a new website, I do now think that in the long term I will have to change things a little.
    Thanks for the great information.

  42. May 23, 2011 at 10:16 pm | Permalink

    Excellent article!!!. Very useful resource. Just wanted to add on by mentioning how I was able to get personalized guidance on affiliate marketing from an internet marketing millionaire named Jamie Lewis. Check out ImWithJamie.comfor additional tips on how to become a super affiliate. Tons of good and very practical information. You can also ask him questions directly!

  43. May 24, 2011 at 12:38 am | Permalink

    Thank you Matt, again! I love keyword research. Although, it is time consuming. Hopefully, you will keep the good tips coming regularly!!


  44. May 24, 2011 at 1:21 am | Permalink

    Thanks Matt. Great info once again, especially about the penalties for similar keywords on your sites.
    This does mean that a single product site will probably be harder to rank as you will most likely have a list of very similar keywords for that product.
    I think multi-product sites are the way to go, targeting each product/page with several of those similar keywords.

  45. Toy Lady's Gravatar Toy Lady
    May 24, 2011 at 2:48 am | Permalink

    Thank you! This post was very helpful to me though it left me puzzled as to how I should handle a particular product I’m promoting. It gets many searches on the term ProductName II and almost as many on ProductName 2. Should I use both terms in a single post or would that make my writing look poorly proofread?

  46. May 24, 2011 at 2:52 am | Permalink


    Thank you for the great article.

    I have a Q regarding keywords – What if you’re doing a series?

    The series I’m currently doing, basically one huge article, is based around one Keyword (in my title) and I’m tagging it with the same 4 keywords (in each post).

    Going by what you just discussed, it seems that this would be “not Google friendly”, but to me it seems “reader friendly”.

    Would you please share your thoughts on doing series and using keywords?

    Thank you,

  47. May 24, 2011 at 4:19 am | Permalink

    Hi Matt, Thank you for this article, looks like I need to do some research to find some different keywords.

  48. Rob's Gravatar Rob
    May 24, 2011 at 4:22 am | Permalink

    Thanks Matt, been working through your course.

    One thing I’m still sightly unsure of is whether I should be using quotes when checking keyword competition levels in google. For example “keyword phrase” . I know this gives the exact keyword search but does it matter that much? I have read conflicting views on this and it can make a huge difference on the numbers returned.

  49. May 24, 2011 at 5:25 am | Permalink

    Hi Matt,

    I was just wondering if I am selling a Physical product and have 3 pages on my website


    1. Panasonic 3d LED TV
    2. Panasonic PJ290X
    3. Panasonic 55″ LED

    all being the same product, but all ranking well in the search engines will it be smart to remove 2 and try to work them into 1 page and lose my rankings on 2 before I lose my rankings on all 3?

    Did they say when this will be effective?

  50. May 24, 2011 at 6:04 am | Permalink

    Hi Matt!
    Thanks for the info about targeting more than one keyword phrase on the same page – I was wondering about that. I guess you just wouldn’t be able to do all the on page SEO stuff because it might be hard to come up with 2 keyword phrases in, say, the main headline. But I guess you would just do the other steps where you could. This might be a good plan for a page that isn’t ranking very well for a specific keyword phrase – it might rank better for the other phrase.
    The thing that is frustrating about keyword research is that whenever I find a keyword phrase I think would be great and has a decent search volume, the competition is too strong. Then I find a keyword phrase that I could probably rank well for, but there is hardly any search volume. I’m still struggling with figuring out how to make this work and how to find the right combination.
    There is a lot of good info in your post and also in all the comments. Thanks Matt and everyone else who have shared here!

  51. Mark Ledbetter's Gravatar Mark Ledbetter
    May 24, 2011 at 1:24 pm | Permalink

    Hi Matt,

    I have always enjoyed your posts. This is another insightful and informative one. I have also tried to order your products on 2 occasions, but without success. I emailed you twice at 2 different emails asking for help to buy your products, but I have not received even one reply from you. What’s up?

  52. May 24, 2011 at 6:56 pm | Permalink

    Great information Matt. Thanks

  53. Jim's Gravatar Jim
    May 24, 2011 at 11:34 pm | Permalink

    Excellent take on Panda. I see so many people chewing their fingernails to the bone over this update, but it all comes back down to quality.

    Don’t put out crappy content and you’ll rank better- my sites are still ranking with no worries about algo changes because I put out the best content I can.

  54. May 25, 2011 at 12:58 am | Permalink

    Trying to please Google and maintain reader friendly content can be challenging. I think it all comes down to the “little” things that make a big difference between a successful site and a non-successful site. I learn something new every day. Just keep moving forward trying and testing and learning. That’s all we can do right?

  55. Ken's Gravatar Ken
    May 25, 2011 at 4:29 am | Permalink

    Hi Matt. Thanks for another great article. I used your tips when the Farmer update came out. I was hit pretty hard, but after making needed keyword changes, my site not only recovered within 3 weeks, but was rewarded with higher traffic and more sales. I am in the same position with the Panda update, so again updating some keywords, deleting overlapping articles and combining desired keywords for ranking into one article, I should recover quickly and see improved traffic and sales. The key I learned is not to panic when you get the google slap. Take the time to learn what the problems are fix them, and don’t rush to make content or keyword changes.

  56. May 25, 2011 at 4:54 am | Permalink

    Thanks for explaining the Google panda update!

  57. May 25, 2011 at 5:08 am | Permalink

    Hi Matt,

    Great post as usual. My summary of it is, good quality article if you want Google to rank your page.


  58. Marjorie's Gravatar Marjorie
    May 25, 2011 at 5:09 am | Permalink

    Thanks again Matt for the advice.
    There are so many people giving advice about Keywords and you have simpliyfied things so far. I’m enjoying your lessons and look forward to more.

    Thanks lots!

  59. May 25, 2011 at 8:30 am | Permalink

    Hi Matt,

    Great information. I have just put Google adsense ads on my website and it doesn’t effect my ranking yet, so will be monitoring to see what will happen after a while.


  60. May 25, 2011 at 2:42 pm | Permalink

    Thanks Matt.
    I am starting to get the hang of choosing the right keywords. Like you said it is all a matter of practice.

  61. May 25, 2011 at 5:16 pm | Permalink

    Hi Matt,
    Do you use or recommend Market Samurai?

  62. May 29, 2011 at 7:12 am | Permalink

    Hi Matt,
    if what you say is right, then you should have felt visitors decrease on your own websites. What I have noticed, is a change in the PR on some of my sites, however, when checking daily visitors from google, I have not noticed any drop.????

    Maybe it would be wiser to wait a bit, before changing keyword pages that have similar keyword phrases?

  63. May 30, 2011 at 2:39 am | Permalink

    Hi Matt,

    Yes it’s apparent that after Google Panda that we should all focus on Researching our keywords, competition and focus on providing Relevant, Hi Quality, Unique content to our readers.

    Thanks for the insight.

  64. June 1, 2011 at 7:44 pm | Permalink

    Keyword targeting may help only in google online results. But there is no assurance that you may get good traffic. Even when you optimize your website contents for keywords and ranking in 1st page you may not get enough traffic. Now-days social medias gives more traffic when compare to google search results.

  65. June 7, 2011 at 8:17 am | Permalink

    Hi Matt,
    Manfred from Germany here.
    Does your Rapid Profit Formula work with nonenglish languages?
    Best regards

    Matt Carter Reply:

    Hey Manfred

    Yes you can apply the same principles to different languages.



    Manfred Reply:

    A second question to your advice according to the google update:

    “If you do want to target more than one keyword, you are better to target them on the same page, which is easy to do, and something I do all the time. All you have to do is backlink for the different phrases and make sure your ‘on page SEO’ includes all the phrases you’re targeting”.
    How is it to do in practice “All you have to do is backlink for the different phrases and make sure your ‘on page SEO’ includes all the phrases you’re targeting”?
    Or is it one of your secrets of your Rapid Profit Formula?(:-i)
    My website is
    which means “Secure retirement steps – and save money”.
    The site suffers on little traffic because of the great competition of financial and insurance companies.
    Maybe your advice could better the situation where I have many longtail keyword phrases but not enough content to build a page for each phrase.

    Best regards

  66. June 17, 2011 at 7:33 am | Permalink

    I wonder whether I’ll get an answer to my question of June 7th, 2011 at 6:27 pm
    Best regards

  67. June 17, 2011 at 12:47 pm | Permalink

    Hi Matt,
    Yes, finding the “commercial intent for that keyword” can be fun and games at times! it is good to see another IM site that has good posts to read. As you say – so many have either loads of ads or very little content!

    I have added your your site to my outbound links. Thanks

  68. June 18, 2011 at 5:48 am | Permalink

    I just wanted to re-iterate Gregg’s point above. A lot of commenter’s are talking about targeting the same keywords on different pages. This shouldn’t be the case in your sites. If you are targeting one keyword then go to the google wonderwheel and type it in and then have a page/category that targets each of those variations. You will get tons of content that will build up your main page like a huge pyramid. Good stuff thanks Matt!

  69. June 23, 2011 at 3:34 am | Permalink

    Hi Matt,

    Thank you for sharing this blog post.

    I agree with you 100% that as long we provide quality content, we should not face much problems with the search engine.

    For me personally, I will stand in the shoe of the reader or customers and ask myself whether I have good experience when I am reading some posts in that blog.

    If I feel irritated or distracting because there are too many ads around the content, I will bear in mind of this mistake and not repeat it on my own blog.

    I love the design of your blog as it is simple and you provide quality content. Looking forward to more of your blog post 🙂


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About Matt

Hey, Matt here, I'm a full time Super Affiliate, 33 years old, and live in New Zealand with my wife and son.

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