Forums Are Your Best Friend 15 Comments
Forums Are Your Best Friend

Hi Guys,

I want to share with you one of the biggest lessons I learned in my internet marketing career that really made a huge difference to my success.

It began the day the penny dropped and I realized that forums were my best friend.

I noticed they were places rich with useful information. The reason for this is that forums are where your target market hang out, so it’s like the ultimate Spytool!

In this post I am going to explain three great ways to use forums in your internet marketing strategies so you too can benefit from them like I have.

Leads, Links and Language

There are a number of ways to gain value from being in forums, the most obvious is if you are of course looking for information and want to interact with other like minded people. However let me share with you the three L’s; Leads, Links and Language.


Let’s first take a look at language. You might be wondering what on earth I am talking about with this one, so let me explain.

Perhaps the most important aspect of internet marketing is mastering the skill of writing sales copy. I can not stress enough how important this is. You can have all the traffic you like and a super hot product, but if people are not convinced by what your sales copy has to say, and if it doesn’t strike a chord with them, then you can kiss those juicy commissions goodbye.

What’s this got to do with Forums? I’m glad you asked.

Forums that are in your niche markets are where your target market hang out. By searching around in forums you can very quickly find out what the major concerns and challenges are that your target market have. Not only that, you will also learn the language they use to describe the market and its products.

spy-blueI vividly remember writing a sales copy for a client one time, on a topic that I knew very little about. However being the young buck that I was, I thought I knew what this market wanted to hear and went ahead a wrote the copy, the way I wanted to.

This was a fatal error and a big lesson for me. Luckily the error in my ways was uncovered before the product went live and I was able to amend the page. My mistake was assuming that the target audience thought and described things like I did..however I wasn’t even interested in this niche in the slightest, and my assumptions were wrong.

When I recognized my mistake, I ate humble pie and went straight to Google and searched for forums in this niche, did my due diligence and read post after post until I was confident that I had discovered what the real issues this target market were facing.

So whether you are an affiliate writing article and review pages, or a product developer creating your own sales pages, make sure you profile your target market by visiting forums, and do NOT just assume you know what your target market are thinking.

Find out who they are, how old they are, what products they have bought, what their challenges are, and make sure when you write your copy that you speak to these challenges and how you can help people overcome them!

This is the great advantage that we as internet marketers have…researching our target audience is really not that hard, and often  the market intelligence we need is right under our noses!


Another reason to use forums is for gaining back links to your site. Keep in mind that not all forums have the ‘Do linksFollow’ tag switched on, so if this is the main reason for you using the forum then you should check this out before you jump in.

For those of you who don’t know how to do this, I recommend using one of the Firefox add-on that highlights the links in different colors so you can very quickly see if they are follow or no follow links.

Here’s a link to the Firefox add on for you: Do Follow Add-on

In the examples below you can see what the add-on does to links. The image on the left is
from a dog training forum where the signature link is a NO FOLLOW and shows up as a pink color, and is no good for SEO purposes. However the image of the right is from another dog training forum where the signature file is DO FOLLOW and is highlighted in purple, and they also allow keyword anchor text links.


In order to find forums in your niche, you can simply type into Google : YOUR NICHE +FORUM  and browse the results pages. Some niches will not have forums unfortunately, however most will. If not maybe you could try starting one yourself.

When you sign up for a forum make sure that before you start posting you set up your signature file. This is where you want to have a link leading back to the page that you want to rank in the search engines. Make sure that you use Keyword Anchor Text for the link too.

So instead of having  link as it is, you will want to have: YOUR KEYWORD PHRASE as the clickable link.

The great thing about forum signatures is that they are in every post that you write. So you will start to create a lot of links leading back to the page the more you post. These links can of course be changed at a moments notice to another page if you so desire, which can be useful if you want to rank a different page quickly.

Imagine if you have 1000 posts across multiple forums? You will have some pretty good SEO juice from that.


The third great way to use forums is to generate leads. Now this works very well in the Internet Marketing niche, however it does work in other markets too.hand-shake2

What I am referring to is instead of using your signature link for SEO value, you can have it leading to a squeeze page. To do this well you will want to make the signature catching and enticing, so people that see it will want to click it and arrives at your squeeze page.

Once they are at the squeeze page, if your page is good the rest is pretty straight forward.

Another effective trick that I have used, and continue to use, is interacting in forums of products that I am promoting. This is a smart approach to take, because these leads are people that are BUYERS and they are worth a lot more to you than just any old lead.

Some forums will allow you to use images in your signature, and this can work well, because you can then create more eye catching signatures to increase the clicks you get to the squeeze page.

The key to using this approach to build a list is to post regularly and as much as you can. The more posts you make, the more people will see you when they use the forum to search for help. It is also important to take the time to write good quality posts, because when people read your great posts and are impressed they will check for your signature in more cases.

Well that’s all from me!

Remember the three L’s, Language, Links and Leads and that forums are your best friend.

Thanks for reading,


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8 Comments to Forums Are Your Best Friend

  1. August 15, 2009 at 11:48 pm | Permalink

    Hi Matt,

    Great post once again! I continue to learn from you. I am an active member of an affiliate marketing forum where I always answer the questions of newbies to help them with their problems on their affiliate marketing stuff. I learned that giving value is the way marketing is to be done nowadays. And I heard it is the best way. I look forward to your next post.


    Matt Carter Reply:

    Hey Renato,

    Once again thank you for your kind words,
    I’m glad you like the posts!

    Have a great weekend



  2. August 16, 2009 at 12:37 am | Permalink

    Thanks for the tip on the plugin. Free Leads and backlinks too, woohoo!

    Matt Carter Reply:

    Hey there Rob,

    Also great to hear from you my friend.

    I hope you sites are going well too!


    Look forward to hearing from you again soon.


  3. September 6, 2009 at 9:53 pm | Permalink

    There are people who say that “no follow” links are still valid fro SEO. I haven heard both sides of ther story (people pro, people conts).

    Guys, do you know if anyone has tried to place links on Forums with the “no follow” attribute and test if works the same?



    Matt Carter Reply:

    Hey there,

    Thanks for dropping by, and great comment.

    There are different views on whether nofollow links are worth SEO value, and to be honest I am starting to think that maybe they do! But I need to do more testing on this further. Anyone else want to comment ??

  4. September 8, 2009 at 10:53 pm | Permalink

    I’m 100% certain that some nofollow links do carry juice – Wikipedia is a good example – a nofollow from Wikipedia will still give you a serious boost IMHO.

    Matt Carter Reply:

    Hey Joomla,

    Thanks for stopping bye, great comment!


  5. May 6, 2010 at 9:47 pm | Permalink

    Hi Matt,

    I have just started following up your great tips from your 12 part learning course. So far they have been great, so thanks for that!

    I have also signed up for rapid rewriter which I need to start learning asap, but my question is regarding this blog post (and the bonus profile links from rapid rewriter purchase).

    Would be grateful if you can tell me what “the visitor message” in a forum can be used for and how to use it properly when adding links! Also, where you say you can place a link on the “home page URL” I am unsure if and how I can do that – any help appreciated mate!

    This is probably really easy to grasp and I feel I am missing something here, but I just don’t want to lose that painstaking time where I signed up to the forums 🙂

    What I can see is this is an unbelievably great tip for quality backlinks.

    Thanks Matt


    Matt Carter Reply:

    Hey Bob

    You actually put links in that visitor messages box actually,

    However I haven’t tested if Google finds them as easily.

    Thanks for your comment


  6. May 7, 2010 at 6:46 pm | Permalink

    Thanks for the reply Matt and will add the links as you mention.

    Also thanks for the ongoing support via the training videos – much appreciated.


  7. May 21, 2010 at 4:49 am | Permalink

    Does it matter old the last post was in the forum or is the most important thing the page ranking.


    Matt Carter Reply:

    Hey Chris

    The page rank is the most important factors from my experience, but some people say age of the post plays a small role



  8. Gina's Gravatar Gina
    December 7, 2010 at 6:46 am | Permalink

    Hi, Matt. I suppose in a forum it’s wiser to leave a link to your squeeze page, landing page or website versus an affiliate link, correct?

    Matt Carter Reply:

    Hey Gina

    Yeah I only use my forums links to these kind of pages not affiliate links, doesn’t make much money with affiliate links better for SEO



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About Matt

Hey, Matt here, I'm a full time Super Affiliate, 33 years old, and live in New Zealand with my wife and son.

The internet is a brilliant way to make money. I encourage you to sign up above and start with my free 12 part affiliate marketing video course, and follow on facebook