Comments on: New FTC Guidelines http://mattsmarketingblog.com/general/new-ftc-guidelines/ Internet Marketing Made Easy Sun, 05 Feb 2012 03:19:03 +0000 hourly 1 By: Eddy Rush http://mattsmarketingblog.com/general/new-ftc-guidelines/comment-page-1/#comment-3435 Eddy Rush Tue, 01 Jun 2010 08:49:01 +0000 http://mattsmarketingblog.com/?p=730#comment-3435 I think the FTC rules concerning testimonilas for people who have their own products are just way too limiting. Anyone who's been in internet marketing for any amount of time knows the sad statistic in internet marketing that 90% of people who buy even a top quality product will not have any success with it. This is down to their own failings and lack of drive etc rather than any fault with the product but how can you say this on your site. I'm all for transparency but It's really unfair to product owners. I think the FTC rules concerning testimonilas for people who have their own products are just way too limiting.

Anyone who’s been in internet marketing for any amount of time knows the sad statistic in internet marketing that 90% of people who buy even a top quality product will not have any success with it.

This is down to their own failings and lack of drive etc rather than any fault with the product but how can you say this on your site.

I’m all for transparency but It’s really unfair to product owners.

]]> By: Matt Carter http://mattsmarketingblog.com/general/new-ftc-guidelines/comment-page-1/#comment-1876 Matt Carter Mon, 21 Dec 2009 01:08:41 +0000 http://mattsmarketingblog.com/?p=730#comment-1876 Hi Sharon, Great to hear from, and to be honest I am not 100% sure what is required by the FTC so I play it safe. Cheers Matt Hi Sharon,

Great to hear from, and to be honest I am not 100% sure what is required by the FTC so I play it safe.

Cheers

Matt

]]> By: Sharon Smith http://mattsmarketingblog.com/general/new-ftc-guidelines/comment-page-1/#comment-1874 Sharon Smith Sun, 20 Dec 2009 22:06:36 +0000 http://mattsmarketingblog.com/?p=730#comment-1874 Hi Matt This info is really useful. I have used the option of putting a FTC Disclosure page on my site. Not sure if it is acceptable but I will see how it goes. My site promotes nothing at the moment and will probably not be doing anything of a review type nature. No testimonials. I guess I will see whether to opt in to the style you are using. Great to hear another Aussie in your videos by the way. Thanks Sharon Hi Matt

This info is really useful. I have used the option of putting a FTC Disclosure page on my site. Not sure if it is acceptable but I will see how it goes.
My site promotes nothing at the moment and will probably not be doing anything of a review type nature. No testimonials.
I guess I will see whether to opt in to the style you are using.
Great to hear another Aussie in your videos by the way.
Thanks
Sharon

]]> By: Matt Carter http://mattsmarketingblog.com/general/new-ftc-guidelines/comment-page-1/#comment-1716 Matt Carter Mon, 07 Dec 2009 23:45:58 +0000 http://mattsmarketingblog.com/?p=730#comment-1716 Hi Joaquin, Thanks for your feedback and kind words, glad I can be of help to you Cheers Matt Hi Joaquin,

Thanks for your feedback and kind words, glad I can be of help to you

Cheers

Matt

]]> By: Matt Carter http://mattsmarketingblog.com/general/new-ftc-guidelines/comment-page-1/#comment-1715 Matt Carter Mon, 07 Dec 2009 23:45:04 +0000 http://mattsmarketingblog.com/?p=730#comment-1715 Hi Bill, Great thoughts there, I have to agree with you Thanks for your input also Matt Hi Bill,

Great thoughts there, I have to agree with you

Thanks for your input also

Matt

]]> By: Mike Mott http://mattsmarketingblog.com/general/new-ftc-guidelines/comment-page-1/#comment-1669 Mike Mott Thu, 03 Dec 2009 11:16:31 +0000 http://mattsmarketingblog.com/?p=730#comment-1669 Matt Thanks for the suggested statement. Really helpful. Once they've clicked the link, do we have any responsibility if the testimonials on the vendor site are way above ‘Generally Expected Results’? I don't know how we would know in the first place? Any thoughts? Mike Matt
Thanks for the suggested statement. Really helpful.
Once they’ve clicked the link, do we have any responsibility if the testimonials on the vendor site are way above ‘Generally Expected Results’? I don’t know how we would know in the first place?
Any thoughts?
Mike

]]> By: Bill http://mattsmarketingblog.com/general/new-ftc-guidelines/comment-page-1/#comment-1660 Bill Wed, 02 Dec 2009 13:29:58 +0000 http://mattsmarketingblog.com/?p=730#comment-1660 I just started learning this business this year. I think these rules are good. There is too much false advertising not only on the net but tv is full of it. This will help people like me who are willing to buy a product that I am going to promote, or make my own product, and give my own honest opinions about it. I did buy Google Sniper also and I don't have a problem using a pen name but I don't think you should make up a story about the qualifications of this "person". I will have at least a disclosure page, maybe even in the footer of each page. I just started learning this business this year. I think these rules are good. There is too much false advertising not only on the net but tv is full of it. This will help people like me who are willing to buy a product that I am going to promote, or make my own product, and give my own honest opinions about it. I did buy Google Sniper also and I don’t have a problem using a pen name but I don’t think you should make up a story about the qualifications of this “person”. I will have at least a disclosure page, maybe even in the footer of each page.

]]> By: Joaquin Kenyon http://mattsmarketingblog.com/general/new-ftc-guidelines/comment-page-1/#comment-1656 Joaquin Kenyon Wed, 02 Dec 2009 04:41:18 +0000 http://mattsmarketingblog.com/?p=730#comment-1656 Thanks Matt. You just give the straight goods as always. Also I thank Mark Ling for this FTC guideline too. AND I've really expanded my online marketing knowledge with your high quality, no bull... free training videos. Thanks Matt. You just give the straight goods as always. Also I thank Mark Ling for this FTC guideline too.
AND I’ve really expanded my online marketing knowledge with your high quality, no bull… free training videos.

]]> By: Matt Carter http://mattsmarketingblog.com/general/new-ftc-guidelines/comment-page-1/#comment-1652 Matt Carter Tue, 01 Dec 2009 20:44:27 +0000 http://mattsmarketingblog.com/?p=730#comment-1652 Hi Beeca, No problem and thanks for stopping bye Matt Hi Beeca,

No problem and thanks for stopping bye

Matt

]]> By: Matt Carter http://mattsmarketingblog.com/general/new-ftc-guidelines/comment-page-1/#comment-1651 Matt Carter Tue, 01 Dec 2009 20:43:13 +0000 http://mattsmarketingblog.com/?p=730#comment-1651 Hi Graham, I don't think it will effect sales that much to be honest. It will have a small effect, but not as big as some people make out. I personally wouldn't care if someone made a commission from recommending a product to me, after all it happens everywhere else in the off line world, cars sales, telecommunication sales etc...I make an informed decision before I buy and the price doesn't change for the buyer just because someone gets commission. Its all about the angle you take when you write your copy. If you position yourself as someone who has been through the exact experience as the person, then you are going to struggle with placing the disclosure as it will show you as a liar, and rightly so, but if you give great thoughts on why you think the product is good AND bad, then I think it will work, and just disclose that you don't use it, after all you are not saying it worked for you, you are just giving you analysis of it from your own research. Do you think that when you buy a car or a new cell phone at a dealer that the sales rep owns all the cars and phones themselves? I don't think so, they just know a lot about them. Hope this helps Matt Hi Graham,

I don’t think it will effect sales that much to be honest. It will have a small effect, but not as big as some people make out. I personally wouldn’t care if someone made a commission from recommending a product to me, after all it happens everywhere else in the off line world, cars sales, telecommunication sales etc…I make an informed decision before I buy and the price doesn’t change for the buyer just because someone gets commission. Its all about the angle you take when you write your copy. If you position yourself as someone who has been through the exact experience as the person, then you are going to struggle with placing the disclosure as it will show you as a liar, and rightly so, but if you give great thoughts on why you think the product is good AND bad, then I think it will work, and just disclose that you don’t use it, after all you are not saying it worked for you, you are just giving you analysis of it from your own research. Do you think that when you buy a car or a new cell phone at a dealer that the sales rep owns all the cars and phones themselves? I don’t think so, they just know a lot about them.

Hope this helps

Matt

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