Comments on: Improving Website Conversion

By: Dave Bones

Dave Bones — Thu, 08 Sep 2011 05:08:39 +0000

Hi Matt,

This is great advice that we need to hear over and over until we get it. Then we need to hear it again!

I have a passion in teaching jazz trombone, as well as performing. I offer products and services to help educate people about the benefits of further study in enrichment, stress relief, and doing something special for themselves.

Nobody cares what you know until they know you care about them.

By: Milan

Milan — Fri, 19 Aug 2011 08:27:34 +0000

Those seems so obvious that a lot of time I forget about them. Probably that’s lack of right knowlegde. I’ll back and study more often. Thanks

By: matt

matt — Tue, 14 Jun 2011 20:34:33 +0000

Excellent article. You need all that you said for a successful conversion. Give them the benifits and solution to their problem and they will be coming back for more!

By: Online Marketing Tips

Online Marketing Tips — Fri, 27 May 2011 02:38:39 +0000

Great post! It’s really easy to get features and benefits confused unless you really concentrate on what you are doing. Any and all content on your sites should be geared towards the need/pain of the visitor, and how your service/product can provide the solution. Thanks for more useful information!

By: Carpal Tunnel Self Treatment

Carpal Tunnel Self Treatment — Mon, 11 Apr 2011 15:57:39 +0000

There are features that nobody cares about. If I buy a television, I don’t want to hear about all the buttons that change the brightness, color mix and all that. Every TV should have them. But I care about how it looks and sounds. What makes me want to buy this particular TV? If the screen has a special coating named Xplymotormithium, I don’t care about the name. I do care that because it has a unique special coating I will see absolutely no glare and that the picture will look perfect from whatever angle I look at it.

Hilma

By: David

David — Mon, 27 Dec 2010 07:44:21 +0000

Great post, thanks a lot. I say you can always put features and benefits in the same site for the same product. Just split the site to categories you wish and let your reader decide where to go.

By: Anand

Anand — Thu, 23 Dec 2010 07:15:28 +0000

i was wondering the same question what cathy asked
as i scrolled down i found the answer thanks matt.

By: Matt Carter

Matt Carter — Sat, 02 Oct 2010 22:02:13 +0000

Hi Cathy

Yes you still need to say what the feature is otherwise you have nothing to talk about, but you need to describer the feature in terms of WHY it is a benefit to have this feature. A lot of maketers make the vital mistake of thinking the customer will make the connection to the benefit themselves which is not always true.

Great question

Thanks

Matt

By: Cathy

Cathy — Sat, 02 Oct 2010 18:02:29 +0000

I don’t quite understand how you can feature the benefits without telling the features. Isn’t it the features that make the benefits possible?
Or do you mean maybe tell the feature and how it will benefit the customer?

By: Juana Gillum

Juana Gillum — Thu, 22 Jul 2010 01:07:49 +0000

Thanks for such practical sales tips in your post! I am going to re-visit what I have written to be sure I am addressing benefits instead of features. As someone without any type of sales background, I really appreciate the good advice.