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	<title>Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing &#187; Matt Carter</title>
	<atom:link href="http://mattsmarketingblog.com/author/matt-carter/feed/" rel="self" type="application/rss+xml" />
	<link>http://mattsmarketingblog.com</link>
	<description>Internet Marketing Made Easy</description>
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		<title>Analysis Paralysis</title>
		<link>http://mattsmarketingblog.com/general/analysis-paralysis/</link>
		<comments>http://mattsmarketingblog.com/general/analysis-paralysis/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 23:19:15 +0000</pubDate>
		<dc:creator>Matt Carter</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mattsmarketingblog.com/?p=83</guid>
		<description><![CDATA[One of the biggest challenges I see newbie internet marketers face is being overwhelmed with choice. There is so many resources to draw upon to learn how to create the dream of internet wealth.There are a lot of opinions out there, some free and others you have to pay to get. The trap though,  that far too many people fall into is lacking focus.

Now of course I do encourage people to continually learn and up skill themselves if they want to stay ahead and be cashing in on the latest trends, however more importantly I encourage people to stay focused on one thing until they have mastered it, or at least reached a level where they are comfortably seeing good results with it...<p><a href="http://mattsmarketingblog.com/general/analysis-paralysis/">Analysis Paralysis</a> is a post from: <a href="http://mattsmarketingblog.com">Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing</a></p>
]]></description>
			<content:encoded><![CDATA[<p>One of the biggest challenges I see newbie internet marketers face is being overwhelmed with choice. There is so many resources to draw upon to learn how to create the dream of internet wealth.There are a lot of opinions out there, some free and others you have to pay to get. The trap though,  that far too many people fall into is lacking focus.</p>
<p>Now of course I do encourage people to continually learn and up skill themselves if they want to stay ahead and be cashing in on the latest trends, however more importantly I encourage people to stay focused on one thing until they have mastered it, or at least reached a level where they are comfortably seeing good results with it.</p>
<p>Yes with all the hype of new guru product launches going off all the time it can be tempting to want to grab the next hot product, that promises to make internet marketing soooo easy where you can virtually do nothing and get rich!</p>
<p>However I can&#8217;t help but think of the old childhood story of the Turtle and the Hare. We all know the story, where the slow and steady turtle wins the race, and the overly eager slightly erratic hare ends up losing. Well this is the same in the internet marketing realm. I see people do a lot better online when they listen to advice and work on that idea until they have conquered it.</p>
<p>For example if you are learning to build a SEO based site for affiliate marketing, then stick with it until you are getting the search engine traffic you planned for and the sales are coming in on a regular basis. Then consider stepping things up a gear with PPC or other traffic avenues, or moving onto a new venture altogether.</p>
<p>The sad truth is that a lot of people buy a coaching product and as soon as they face  a challenge with that project or perhaps the product lacked in some way, they are immediately off and on to a new idea and new project and end up with a whole lot of half finished penny less websites!</p>
<p>Still other people grab a new product even if they haven&#8217;t faced any challenges but are just so eager to get the latest secrets that they MUST have this new product.</p>
<p>Either way what ends up happening is you will know a lot of stuff <em>ABOUT</em> making money online but lack the actual money itself!!</p>
<p>So my question to you is this: Are you suffering from Analysis Paralysis? If so then take a step back and look at what you know and work on that for now until you master it!</p>
<p>Matt</p>
<p><a href="http://mattsmarketingblog.com/general/analysis-paralysis/">Analysis Paralysis</a> is a post from: <a href="http://mattsmarketingblog.com">Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing</a></p>
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		<title>Squeeze Page Mastery</title>
		<link>http://mattsmarketingblog.com/ppc/squeeze-page-mastery/</link>
		<comments>http://mattsmarketingblog.com/ppc/squeeze-page-mastery/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 07:59:18 +0000</pubDate>
		<dc:creator>Matt Carter</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[squeeze page secrets]]></category>
		<category><![CDATA[squeeze page tips]]></category>
		<category><![CDATA[squeeze pages]]></category>

		<guid isPermaLink="false">http://mattsmarketingblog.com/?p=80</guid>
		<description><![CDATA[When building a targeted email list in your niche one very effective technique is to use a Squeeze Page. 

Not very had to build, but very easy to get horribly wrong. So in this post I am going to share on exactly what kind of squeeze page work best so you can increase your opt in rate and ultimately makes more sales...
<p><a href="http://mattsmarketingblog.com/ppc/squeeze-page-mastery/">Squeeze Page Mastery</a> is a post from: <a href="http://mattsmarketingblog.com">Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing</a></p>
]]></description>
			<content:encoded><![CDATA[<p>When building a targeted email list in your niche one very effective technique is to use a Squeeze Page. Not very hard to build, but very easy to get horribly wrong. So in this post I am going to share on exactly what kind of squeeze pages work best so you can increase your opt in rate and ultimately makes more sales.</p>
<h3>Headline</h3>
<p>The headline is key, and it&#8217;s job is to get the reader to want to read the body copy of the squeeze page. Some people even claim the headline play 80% of the role of the entire page, so is something worth considering carefully.</p>
<p>The best headlines on a squeeze page display a very clear and strong benefit for the reader. Let&#8217;s take an example, if you are selling a product that helps people lose weight then you could say this:</p>
<p>&#8220;7 techniques for healthy eating&#8221; OR &#8220;7 Proven Tips For Losing 24 Pounds in 3 Days&#8221;</p>
<p>The first example, although promising advice doesn&#8217;t have a strong benefit like the 2nd one does.</p>
<h3>Body Copy</h3>
<p>The job of the body copy is to get the reader to want to leave their details in the sign up box. The body copy also plays a crucial role, as do all parts of the squeeze page. In this section remember to carry on with the same beneficial theme that you promised in your headline, and please do not start introducing all sorts of other new ideas, because this will only confuse the reader.</p>
<p>Bullet points work well in the body copy, so that the reader can quickly and easily see the benefits. Do not over do the body copy, as you want to be able to keep the page short and to the point.</p>
<h3>Sign Up Box</h3>
<p>The sign up box is not just something that you should put little thought into, and just whack it up. Instead, make sure that firstly it is very obvious and not hard to find, and also ask for as little info from the visitor as possible, by this I mean just the first name and email is fine. In addition to this when adding the text to the submit button, make this text into a benefit. So instead of saying &#8220;subscribe&#8221; say something like: &#8220;Grab My Weight Lose Tips&#8221; Make sure this is the same benefit promised in the headline and through out the page too.</p>
<p>You will also want to test where the best place to have the sign up box is. I have tested having the sign up box above the fold of the page and below and seen better conversions with the box above the fold. I have also tested having three sign up boxes on the page, when I have more text on the actual page and also noticed a positive increase in sign ups. However the golden rule is testing, always test what you do and this is the only true way of knowing what works in your niche.</p>
<p>I have also experimented with using small blocks of text, kind of like how Google has their ads. The theory behind this is that people prefer to read small bit size chunks of text rather than scrolling across the entire page. Anyway I saw conversion improvements when I did this too.</p>
<h3>Spam Notice</h3>
<p>Make sure that you add a sentence that reassures the customer that not only will you not misuse their information, by giving their email address, but also make sure you add a sentence that states that they can very easily unsubscribe whenever they want with ease.</p>
<h3>Moving the Free Line</h3>
<p>Another tactic that has worked well for me and continues to do so is giving away something for FREE to the customer before you even require their email address. This can come in the form of a video or audio on the page, but PLEASE make sure that you do NOT provide something that requires the customer to leave your page to get it, otherwise you risk losing them altogether.</p>
<h3>Results</h3>
<p>A good squeeze page should be converting at about 30-50% of the visitors to leads on your auto-responder. If you are doing less than this then you might want to consider all the features we have discussed and adjust you page accordingly.</p>
<h3>Follow Up</h3>
<p>When you have managed to collect a new lead for your list it is important to let that person now that they are valued and that you intent to, &#8216;A&#8217; give them what you promised and &#8216;B&#8217; continue to provide them quality advice if they stay on your list. Therefore make sure when they confirm email that you take them to the product you are offering.</p>
<p>Also in the first 10-12 days of being on your email list people should be receiving great free content from you, and not just boring emails that lack beneficial tips.</p>
<p>Happy squeezing,</p>
<p>Matt</p>
<p><a href="http://mattsmarketingblog.com/ppc/squeeze-page-mastery/">Squeeze Page Mastery</a> is a post from: <a href="http://mattsmarketingblog.com">Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing</a></p>
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		<title>The Google Ad Auction</title>
		<link>http://mattsmarketingblog.com/ppc/truth-about-google-quality-score/</link>
		<comments>http://mattsmarketingblog.com/ppc/truth-about-google-quality-score/#comments</comments>
		<pubDate>Mon, 25 May 2009 22:35:18 +0000</pubDate>
		<dc:creator>Matt Carter</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[google ad auction]]></category>
		<category><![CDATA[google ad auctions training]]></category>

		<guid isPermaLink="false">http://mattsmarketingblog.com/?p=69</guid>
		<description><![CDATA[Found this video pretty informative, so thought I would share it with you all. The chief economist from Google discusses Quality Score! If you can get a great quality score in your PPC campaigns then you will drive you cost per click down, and this can turn into huge savings. 

For example if you are paying 40cents a click and can get it down to 35cents, you have saved 12.5%, imagine if you are spending $500 a week, that is about $60 saved...<p><a href="http://mattsmarketingblog.com/ppc/truth-about-google-quality-score/">The Google Ad Auction</a> is a post from: <a href="http://mattsmarketingblog.com">Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Hi Guys,</p>
<p>Found this video pretty informative, so thought I would share it with you all. The chief economist from Google discusses Quality Score! If you can get a great quality score in your PPC campaigns then you will drive you cost per click down, and this can turn into huge savings. For example if you are paying 40cents a click and can get it down to 35cents, you have saved 12.5%, imagine if you are spending $500 a week, that is about $60 saved!!</p>
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<p><a href="http://mattsmarketingblog.com/ppc/truth-about-google-quality-score/">The Google Ad Auction</a> is a post from: <a href="http://mattsmarketingblog.com">Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing</a></p>
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		<title>The PPC Drain&#8230;</title>
		<link>http://mattsmarketingblog.com/ppc/the-ppc-drain/</link>
		<comments>http://mattsmarketingblog.com/ppc/the-ppc-drain/#comments</comments>
		<pubDate>Wed, 20 May 2009 06:23:27 +0000</pubDate>
		<dc:creator>Matt Carter</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[ppc common mistakes]]></category>
		<category><![CDATA[ppc marketing tips]]></category>
		<category><![CDATA[ppc marketing tutorial]]></category>

		<guid isPermaLink="false">http://mattsmarketingblog.com/?p=67</guid>
		<description><![CDATA[I have looked at quite a few peoples PPC campaigns in my time and I can honestly say that some of them might as well be direct debit straight to Google giant cash mountain. I mean these campaigns were like a drain pipe with cash rushing out through them.

However it doesn't have to be that way and the happy ending to this tragic opening story is that these campaigns became profitable after a little tweaking.

So let' s have a look at just what you need to do to create a profitable Adwords campaign.

 thing that you need to consider is the mindset of the buyer. This may sound rather obvious but I have seen a lot of campaigns that have Adgroups full of...<p><a href="http://mattsmarketingblog.com/ppc/the-ppc-drain/">The PPC Drain&#8230;</a> is a post from: <a href="http://mattsmarketingblog.com">Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I have looked at quite a few peoples PPC campaigns in my time and I can honestly say that some of them might as well be direct debits straight to Google&#8217;s giant cash mountain. I mean these campaigns were like a drain pipe with cash rushing out through them.</p>
<p>So let&#8217; s have a look at just what you need to do to create a profitable adwords campaign.</p>
<p><strong>Mind Set Of The Buyer</strong></p>
<p>The first and most important thing that you need to consider is the mindset of the buyer. This may sound rather obvious but I have seen a lot of campaigns that have adgroups full of useless keywords. What this means is that when these so called &#8216;useless&#8217; keywords get typed into the search engine by a person then your ad gets shown.</p>
<p>Let me just back track for a second&#8230;a useless keyword is one that is typed in by a customer who is in information seeking mode and not interested in buying anything. For example a person might type &#8220;German Shepherd&#8221; into the search engines, but this does not mean that they want a product for training their dog, they might just want to see pictures of German Shepherds, but your ads still show if you put the exact match keyword &#8220;German Shepherd&#8221; in your adgroup.</p>
<p><strong>Adgroups</strong></p>
<p>Another important trick to make sure you do is to have tightly focused ad groups and by this I mean only have one keyword in each adgroup. Please for the love of all things good, do NOT have hundreds of keywords in one adgroup, as this is a recipe for disaster.</p>
<p>For example you may being selling  acne treatment online, so a good adgroup would have  the word, ance cure using all three match types. However a poor adgroup would have the words, pimples, zits, bad skins and acne altogether.</p>
<p>If you do this then you create adgroups that are not relevant, because the ad running for that adgroup can not be relevant to all keywords triggering it.</p>
<p><strong>Benefits</strong></p>
<p>With limited characters to write with in your ad copy your must make sure that you don&#8217;t waste any! Therefore ensure that the first line of the ad has a strong benefit to the customer, and the second line has a call to action. The other thing to avoid is not to continue one thought from one line of ad copy to the next, instead try and finish each thought on the line.</p>
<p><strong>Landing Pages</strong></p>
<p>A good adwords campaign is one where every part pulls its weight and all parts remain relevant. By this I mean that the keywords need to be tight, and the ad groups need to run ads that contain benefits, and finally the destination landing page must convert to sales!</p>
<p>You have about 7 seconds to grab the visitors attention and get them to take the action you desire on the page. Therefore you need to make sure it is very obvious what they are meant to do. If your goal is to collect an email address then you will want to have a bold headline explaining the benefit and an even clearer sign up box!</p>
<p>Bad landing page are cluttered and make it difficult for the visitor to work out what they need to do. Basically if you make it hard work for the guest you will lose them</p>
<p>Another important aspect of landing pages to note is that most people&#8217;s eyes hover over the top middle and top left of the page, so make the most of this space!!</p>
<p>Perhaps the most important part of landing pages is to create theme based around themes. By this I mean group your adgroups into themes where the adgroups in theme are closely related. For example in the acne niche you might want to have a theme for all the adgroups that mention pimples, another one for all the adgroups that mention acne, bad skin, zits etc&#8230;</p>
<p>Next you create unique landing pages for each theme. This way the page is more relevant for the visitor and you will get a better quality score from Google.</p>
<p><strong>Tracking</strong></p>
<p>Conversion tracking is super easy to do, yet is not done enough. Too often I talk to people that are doing PPC but have no tracking going on. Sure you might make sales but you could be fine tuning your efforts if you knew exactly where the sales where coming from. When inside your Google adwords campaign, click the tools tab and then tracking. Next you set up a new action that you want to track and Google will generate a piece of tracking code that you paste into the page that the customer arrives on after completing the action that you desired. This may be signing up to your email list or purchasing a product.</p>
<p>If you take nothing else from this post, take this: RELEVANCY and TRACKING are your best friends when it comes to PPC success!</p>
<p>See ya</p>
<p>Matt Carter</p>
<p><a href="http://mattsmarketingblog.com/ppc/the-ppc-drain/">The PPC Drain&#8230;</a> is a post from: <a href="http://mattsmarketingblog.com">Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing</a></p>
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		<title>The Power Is In The Words!</title>
		<link>http://mattsmarketingblog.com/copywriting/the-number-1-reason-hands-down-that-you-are-not-making-huge-profits-online/</link>
		<comments>http://mattsmarketingblog.com/copywriting/the-number-1-reason-hands-down-that-you-are-not-making-huge-profits-online/#comments</comments>
		<pubDate>Mon, 11 May 2009 23:58:13 +0000</pubDate>
		<dc:creator>Matt Carter</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[affiliate copy writing tips]]></category>
		<category><![CDATA[affiliate marketing copy writing]]></category>
		<category><![CDATA[how to write affiliate copy]]></category>

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		<description><![CDATA[If you are reading this post then the headline worked! You see the job of the headline is intrigue the reader to want to find out more and read the rest of the text, or start to anyway.

Today I want to share with you the number 1 reason that I see, that stops people making big commissions online, and that is POOR COPY WRITING.

Whether you are an affiliate marketer, selling products on E-Bay, or even drop shipping products, it doesn't matter as it's all the same when it comes to persuading your website visitor to do what you want them to do when they arrive on your website...<p><a href="http://mattsmarketingblog.com/copywriting/the-number-1-reason-hands-down-that-you-are-not-making-huge-profits-online/">The Power Is In The Words!</a> is a post from: <a href="http://mattsmarketingblog.com">Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing</a></p>
]]></description>
			<content:encoded><![CDATA[<p>If you are reading this post then the headline worked! You see the job of the headline is intrigue the reader to want to find out more and read the rest of the text, or start to anyway.</p>
<p>Today I want to share with you the number 1 reason that I see, that stops people making big commissions online, and that is</p>
<h3>POOR COPY WRITING.</h3>
<p>Whether you are an affiliate marketer, selling products on E-Bay, or even drop shipping products, it doesn&#8217;t matter as it&#8217;s all the same when it comes to persuading your website visitor to do what you want them to do when they arrive on your website.</p>
<p>So I have added this post as a guide to what I have experienced to be good copy writing that sells!</p>
<p>I see a lot of sales, squeeze, landing pages etc&#8230;with less than impressive copy and let me tell you that it drastically effects your conversions.</p>
<p>You can have the best product in the world but if your copy writing is lousy then no one will know it&#8217;s the best, and in turn people will NOT purchase off you.</p>
<p>In the realm of the internet, although video and audio is playing a much bigger role these days, copy writing is still essential and always will be.</p>
<p>For example, no one is going to want to watch your video or listen to your audio if your headline doesn&#8217;t do it&#8217;s job of persuading people to do so.</p>
<p>I haven&#8217;t got the time to go into all the aspects off copy writing but I will share some useful tips with you that I have found work.</p>
<h3>Tip 1 : Features vs Benefits</h3>
<p>The golden rule of copy writing is to always remember that benefits sell and NOT features. It is very easy to slip into the trap of telling your potential buyer all the great features that your product has. However this is where I see most people fall down.</p>
<p>You see you can still get the message across of what&#8217;s in your product and what your product does but you MUST explain this in a beneficial way.</p>
<p>Let&#8217;s take an example&#8230;If I am selling a ResaleXfactor  <a href="http://www.resalexfactor.com">resale rights interview</a>, I could say the following features that are in an interview:</p>
<p>-learn Google Adwords Now!<br />
-Understand Link Building For SEO<br />
-Find Out The Best Web 2.0 Sites On The Internet</p>
<p>Or I could say it this way</p>
<p>-Double Your Profits With Google Adwords Tricks<br />
-Land On The Front Page Of Google With Expert Link Strategy<br />
-Open The Flood Gates To FREE Traffic With Web 2.0 Secrets.</p>
<p>I have explained the same features in both examples but I have added the benefit of the feature in the second lot of examples.</p>
<h3>Tip 2 : Headlines</h3>
<p>The job of the headline is to catch the readers attention, and to do this super fast. Each word in the headline plays a crucial role, therefore there is no room for just throwing in filler text.</p>
<p>I have seen some good, bad and down right terrible headlines in my time, and some of them have been with big companies too&#8230;</p>
<p>The key to a good headline is that you must have a hook in it. By this I mean something that entices the reader to find out more about what you just told them.</p>
<p>By creating curiosity or connecting with the customer in some way they are more likely to read the rest of your copy, well maybe not all, as each section of the copy has to pull its weight.</p>
<p>Let&#8217;s take an example of weight loss:</p>
<p>&#8220;Discover How I Lost 112 Pounds In 4 weeks Without Dieting!&#8221;</p>
<p>An over weight person that has been struggling for years to lose weight might just want to find out how to accomplish this amazing feat.</p>
<p>Here&#8217;s another one:</p>
<p>&#8220;Who Else Wants To Earn $573 A Day On Autopilot?&#8221;</p>
<p>The words &#8216;who else&#8217; in this example indicate to the reader that there has been successful customers before them. This subconsciously reassures the reader.</p>
<p>However you must be careful to be honest, and not over promise, because if the reader thinks &#8220;no way too good to be true&#8230;&#8221; then the headline backfires..</p>
<h3>Here&#8217;s an extreme example:</h3>
<p>&#8220;I Made 6 million Dollars In 24 hrs By Doing Nothing And You Can To&#8221;</p>
<p>Along with the hook make sure you remember the golden rule that benefits sell and not features.</p>
<p>Some of the worst headlines that I have seen online and offline is where the headline contains the companies details and name. No one really cares what your company is called and where your are based, what they do want to know is what you can do for them.</p>
<p>Here&#8217;s an example of a bad headline from an insurance company<br />
(I will use xyz instead of actual company name)</p>
<p>&#8220;XYZ Insurance, Offers The Best Policies In Cleveland&#8221;</p>
<p>This headlines does not have a hook, and wastes words on useless information. This may work better as a tag line on a logo but NOT as a headline.</p>
<h3>Tip 3 : Telling A Story</h3>
<p>I have found this technique works best when writing sales copy. What you are trying to do here is teach the visitor to your website something that will benefit them and that they may not know already.</p>
<p>The best way to do this is describe a particular problem that is directly related to your niche, and then further stir up this problem, and finally deliver the solution, which of course ties directly into your products benefits.</p>
<p>Here&#8217;s an example for you&#8230;</p>
<p>Let&#8217;s say I am selling a product in the dating niche. The product may be an e-book on how to meet woman and date them.</p>
<p>The problem that you describe maybe how a person (male, and preferably a real person), has always struggled to get women to like him.</p>
<p>However then you agitate the story further by explaining that no matter what books he has read and advice he has listened to he still just can&#8217;t find a girl that likes him.</p>
<p>This guy may have been to courses and seminars for all I know, but still can&#8217;t figure out what he is doing wrong.</p>
<p>After many months, perhaps years of struggling and failing he finally discovered the solution, which is &#8230;.your product&#8230;that is of course if your products does work, honestly is always the best policy, that&#8217;s one of my own golden rules.</p>
<p>That&#8217;s all for now, in the next email I will discuss the concept of personality types, objection handling and power words.</p>
<p>Until next time,</p>
<p>Bye for now,</p>
<p>Matt</p>
<p><a href="http://mattsmarketingblog.com/copywriting/the-number-1-reason-hands-down-that-you-are-not-making-huge-profits-online/">The Power Is In The Words!</a> is a post from: <a href="http://mattsmarketingblog.com">Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing</a></p>
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		<title>The Maze Of Resale Rights</title>
		<link>http://mattsmarketingblog.com/general/navigating-the-mine-feild-of-resale-rights/</link>
		<comments>http://mattsmarketingblog.com/general/navigating-the-mine-feild-of-resale-rights/#comments</comments>
		<pubDate>Sun, 03 May 2009 00:33:00 +0000</pubDate>
		<dc:creator>Matt Carter</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[how to buy resale rights]]></category>
		<category><![CDATA[quality resale rights]]></category>
		<category><![CDATA[resale rights tips]]></category>

		<guid isPermaLink="false">http://mattsmarketingblog.com/?p=60</guid>
		<description><![CDATA[Most experienced online marketers will know a few things about resale rights products if they have been in the game a while. What they will also find is that you have to search high and low and trawl through a lot useless junk to find something that is worth while.

Why bother with resale right products then? Well the fact is that they are great  and can be super helpful in seriously growing your online profits, if you know what you are doing with them, and know what to look for...
<p><a href="http://mattsmarketingblog.com/general/navigating-the-mine-feild-of-resale-rights/">The Maze Of Resale Rights</a> is a post from: <a href="http://mattsmarketingblog.com">Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Most experienced online marketers will know a few things about resale rights products if they have been in the game a while. What they will also find is that you have to search high and low and trawl through a lot useless junk to find something that is worth while.</p>
<p>Why bother with resale right products then? Well the fact is that they are great and can be super helpful in seriously growing your online profits, if you know what you are doing with them, and know what to look for.</p>
<p>For the newbies reading this post let me give you a quick bit of advice to get you up to speed before I discuss some advanced tricks for resale rights products.</p>
<p>Basically resale rights products, are products where you get the license to sell them as your own product and keep 100% of the profits. Also depending on the restrictions in the license which will usually be clearly stated, you can also use these products as bonuses and sometimes even giveaways, and this is where things get interesting.</p>
<p>No matter what niche you are in, customers respond to increased value, even if sometimes it is only perceived value.</p>
<p>What I mean by this is that if you are an affiliate for a product and you have bonuses that are related to the product as well, say you are promoting a products for learning Spanish then a good bonus would be a simple Spanish ebook (pdf) on the top 100 spanish survival phrases.</p>
<p>So now the offer is even more enticing for customers even if they don&#8217;t ever use the book which is your bonus, they still will be more willing to spend money because the overall deal is much better and when the reason with themselves about whether or not to buy the product they come to the conclusion more often than not that they are getting a bargain because of all the extra stuff.</p>
<p>All that said and done what you will find is that the better bonuses you have generally the more sales you will get.</p>
<p>That leaves us with a slight dilemma though, where do you get these bonuses from?</p>
<p>That&#8217;s rights, Resale Rights!!</p>
<h3>What To Look For In A Resale Rights Product</h3>
<p>When you are looking for resale rights products make sure that you read the license and ensure that they allow you to give the product away as a bonus. Some  will allow you to as long as the product that the bonus is for, sells at a certain price. This is fair enough as you don&#8217;t want every Tom Dick and Harry giving away the bonus for nothing or the bonus becomes devalued.</p>
<p>The next questions that I always ask myself is: &#8220;Would I use this product myself if I were in the customers shoes?&#8221;</p>
<p>Don&#8217;t just put a heap of junk bonuses up with the product, because you will lose credibility with your customers which is especially important if you are building an email list and intend to contact these people again.</p>
<h3>Build An Email List</h3>
<p>For those of you who know me well I you will have heard this before, but alas I must repeat it as it is sooo important. That is: &#8220;Make Sure You Are Building An Email List&#8221;</p>
<p>Some niches won&#8217;t work well with an email list, this I understand, and the ones I am referring to are niches where the customer has a problem and when the problem is gone they are not interested anymore. For example if someone has acne and your product cures the acne, well then that is usually when the customer loses interest in your emails series.</p>
<p>However the are a huge amount of niches that do lean towards having an email list and the best of them all is the Internet Marketing Niche.</p>
<p>Why am I shooting off tangent you might ask?</p>
<p>Well the point I am getting to is that in order to cash in from your email list you need to have a large number of people on it. Once you have a list of about 1000-2000 people you have yourself an online asset that is valuable.</p>
<p>Here&#8217;s the clincher&#8230;.The best way I have found to build a targeted email list quickly is by setting up squeeze pages and giving away something of VALUE for free!</p>
<p>This does work, I have done this and continue to do everyday. However if you want to increase the number of people that opt into your email list on your squeeze page, then I recommend that you take this one step further and give some free content away BEFORE you even ask for the person&#8217;s email.</p>
<p>This can be done using QUALITY RESALE RIGHTS products.</p>
<p>I do this in the Internet Marketing Niche and it works well. I set up a squeeze page where I offer a free interview with an internet marketing millionaire, but that&#8217;s not all I often have a snippet of the interview connected to the play button which customers can listen to for free, and if they want the whole 60-90 mins interviews then all they need to do is leave me their email.</p>
<p>Now you may be wondering where to get these interviews from, and I am not going to hide the fact that I own the website that sells these interview packs. The reason I do is because I got sick and tired of poor quality resale rights products and decided that I wanted to raise the bar.</p>
<p>So I went out and interviewed loads of world famous marketers and still do every month, and created my own resale rights products for the internet marketing niche.</p>
<p>The website is <a href="http://www.resalexfactor.com">ResaleXfactor.com</a></p>
<h3>Your Own Products</h3>
<p>Now of course you can sell resale rights products and keep 100% of the profits for yourself also. Most good packs will come with all the promotional material to help you do this also. One good way to do this is to sell customers a lower ticket item on the front end (that is quality) and then promote more higher tickets items to them over time on the back end.</p>
<p>Ok that&#8217;s it from me for this post, stay tuned for</p>
<p>some more posts on email marketing and stealth copy writing tricks!</p>
<p>Take care,</p>
<p>Matt</p>
<p><a href="http://mattsmarketingblog.com/general/navigating-the-mine-feild-of-resale-rights/">The Maze Of Resale Rights</a> is a post from: <a href="http://mattsmarketingblog.com">Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing</a></p>
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		<title>Live Telesiminar With Mark Ling!</title>
		<link>http://mattsmarketingblog.com/webinars/live-telesiminar-with-mark-ling/</link>
		<comments>http://mattsmarketingblog.com/webinars/live-telesiminar-with-mark-ling/#comments</comments>
		<pubDate>Sun, 29 Mar 2009 05:40:46 +0000</pubDate>
		<dc:creator>Matt Carter</dc:creator>
				<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://mattsmarketingblog.com/?p=48</guid>
		<description><![CDATA[I have some exciting news for you all, on April the 3rd at 7PM EST, I am interviewing an internet marketing guru by the name of <h3>Mark Ling</h3>.

One of the most popular questions I get asked by people all the time is: <strong>What is the most profitable niche to be in?</strong>

So I decided to ask a complete guru about the most profitable niche that he is in and get him to explain step by step exactly how he does it....and this is exactly what Mark Ling is about to do on this live interview. <strong>
</strong>

Mark explained to me earlier this week...<p><a href="http://mattsmarketingblog.com/webinars/live-telesiminar-with-mark-ling/">Live Telesiminar With Mark Ling!</a> is a post from: <a href="http://mattsmarketingblog.com">Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Hi guys,</p>
<p>I have some exciting news for you all, on April the 3rd at 7PM EST, I am interviewing an internet marketing guru by the name of</p>
<h3>Mark Ling</h3>
<p>.</p>
<p>One of the most popular questions I get asked by people all the time is: <strong>What is the most profitable niche to be in?</strong></p>
<p>So I decided to ask a complete guru about the most profitable niche that he is in and get him to explain step by step exactly how he does it&#8230;.and this is exactly what Mark Ling is about to do on this live interview.</p>
<p>Mark explained to me earlier this week that he regularly makes between <strong>5 and 6 figures</strong> in the niche every month and he has already agreed that he is going to spill the beans and give away exactly how he does it!</p>
<p>I recommend that you set your alarms, put the</p>
<h3>3rd April 7pm EST</h3>
<p>in your diary because this is going to be well worth the time. Some of the people who listen to Mark&#8217;s advice stand a good chance of making</p>
<h3>6 figures a year in this niche alone!</h3>
<p>To get the most out of the call I recommend that you use the chat box function and send in all your messages so that we can grill Mark Ling for every bit of expertise that we can!</p>
<p>Here&#8217;s the link to the live call for you to listen in for free</p>
<p><a href="http://instantTeleseminar.com/?eventid=6782232">Live Call With Mark Ling</a></p>
<p>Opportunities like this don&#8217;t come along every day, so once again make the most of it and please type in your questions during the call.</p>
<p>Catch ya on the 3rd of April at 7 EST!</p>
<p>Bye for now,</p>
<p>Matt Carter</p>
<p><a href="http://mattsmarketingblog.com/webinars/live-telesiminar-with-mark-ling/">Live Telesiminar With Mark Ling!</a> is a post from: <a href="http://mattsmarketingblog.com">Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing</a></p>
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		<title>You Tube &amp; Social Media</title>
		<link>http://mattsmarketingblog.com/general/social-media/</link>
		<comments>http://mattsmarketingblog.com/general/social-media/#comments</comments>
		<pubDate>Sun, 08 Mar 2009 06:00:55 +0000</pubDate>
		<dc:creator>Matt Carter</dc:creator>
				<category><![CDATA[General]]></category>

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		<description><![CDATA[<strong>You Tube
</strong>

You Tube is still consistently driving home serious traffic stats and is storming forward leaving search engines in its dust! More and more people are going to Youtube for information these days and therefore this has become a very important and weapon in the internet marketing arsenal.

What I love about Youtube is that it is a whole lot easier to rank for high traffic keywords than in the search engines. Almost like back in the day when the Internet was taking shape, when you could rank for almost anything you like with ease...<p><a href="http://mattsmarketingblog.com/general/social-media/">You Tube &#038; Social Media</a> is a post from: <a href="http://mattsmarketingblog.com">Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing</a></p>
]]></description>
			<content:encoded><![CDATA[<p>You Tube is still consistently driving home serious traffic stats and is storming forward leaving search engines in its dust! More and more people are going to Youtube for information these days and therefore this has become a very important and weapon in the internet marketing arsenal.</p>
<p>What I love about Youtube is that it is a whole lot easier to rank for high traffic keywords than in the search engines. Almost like back in the day when the Internet was taking shape, when you could rank for almost anything you like with ease!</p>
<p>Perhaps the most interesting new feature of YouTube is the addition of sponsored ads. Google has now introduced this to the video world and currently is a very cost effective way to target customers. The cost per click is also much lower, but my guess it will rapidly increase as more people discover this.</p>
<p>Creating video and editing them is pretty easy these days and only takes a matter of minutes to upload to YouTube. The great thing about YouTube is that it can open the floodgates of free traffic to your site and as I mentioned the competition for decent keywords is a lot lower than in the major search engines.</p>
<p>If you have never made a video before and don&#8217;t own a video camera, and one is not in the budget, then there are some low cost and even free options for you. The first thing I want to mention would be that if you have Microsoft movie maker, which I am sure lots of you do have and don&#8217;t even realize, then fire it up and start playing around with it. You can make simple slide show transition video clips with words on the screen, and there are a whole lot of fun features to make you slide show more interesting and professional.</p>
<p>Another option is to get the free software called Camstudio that is super easy to use also and records what is happening on your screen. This can be a great way to demonstrate how to use a product  or website. I must add though that Camstudio doesn&#8217;t compile video files very well and the quality is not the best and video load time is very slow.</p>
<p>Camtasia is the paid equivalent, although I really should say equivalent because it is so much more advanced and the quality is incredible. If you don&#8217;t have the money to spend on Camtasia ($300!!) they have a free 30 day trial that you can take advantage of!</p>
<h3>WARNING</h3>
<p>if you are recording your screen for a Youtube video please beware that Youtube tends to ruin the quality of your videos when they compress them. This is something that is part and parcel with using Youtube, however I have extensively played around with different ratios to record in and I can tell you right now without a doubt that the best size to record in for Youtube is 480 W by 360 H. This is will give you the best quality.</p>
<p>Some video guru&#8217;s will tell you top produce your video in a AVI (uncompressed format) first and then convert it into a flash file before uploading to Youtube, however I found in my own experience that this made poorer quality video than simply producing the video as an .mp4 and then uploading straight to Youtube.</p>
<p>Google also holds specific places on there search results pages for YouTube videos, and it is not uncommon to see your YouTube video shoot up the results pages fast! Once you have recorded you video and loaded up to Youtube, I recommend that you then Bookmark the video and get a few other quality links with keyword anchor text and you will get fast results, especially if you are going after longtail keywords.</p>
<p>You will also find that having a Youtube video on your landing page will increase your Google quality score as well, which is a nice bonus.</p>
<p>You need a basic SEO linking plan in place to ensure that you get high in the SERPS. Bookmarking your video as I just mentioned is a good place to start, and using Onlywire.com makes this process simple and quick. Amongst your linking plan for you video you may want to consider start using sites like Squiddoo, Twitter, Tumblr, Ezines and WordPress etc&#8230;The more links you have coming into your video page the better the results in the search engines and Youtube itself.</p>
<p>When making a video make sure that you give good quality content to your target audience and focus on the benefits of your product. A lot of videos I have reviewed on Youtube and other videos hosting sites, such as Viddler, focus too heavily on explaining features of their offer and not enough of benefits. It is benefits that will drive the customer to look for the link to your website in search for more.</p>
<p>On that point make sure that when you are filling in the description field, that you place a hyper-linked URL back to your site for people to follow, this is key so please don&#8217;t forget to do this like so many people on Youtube</p>
<p>As with any form of social media it is always a good idea to interact in your niche, this can be done through commenting on other people videos and providing ratings. The better quality your content is in your videos the more subscribers you will get. When people subscribe to your channel they get instant updates to any fresh videos your post. This is great way to instantly reach a very targeted audience. Just remember to focus on quality!</p>
<p>Perhaps one of the most powerful features of Youtube is the Embedding option. This is where people take your video and place it on their own website. The more your video is embedded the more attention you will get from the search engines, and once again the better quality your video the more embed you will get.</p>
<p><strong>Facebook and MySpace</strong></p>
<p>Facebook and MySpace, are some of the most visited sites on the web these days and if MySpace were a country it would be in the top 5 most populated in the world, with over 200 Million members! This mega network site is growing at a ridiculous rate and is worth the time to invest for an budding internet marketer.</p>
<p>The beauty of the social media world is that you can target customer very specifically, you could even target customer by what T.V. shows they like!</p>
<p>Getting involved is easy and here are a few pointers to help:</p>
<ul>
<li>Find groups that are on your niche topic and join them, and then immediately start sending out friend requests to them. There is software out there that can automate this process for you and is a viable option.</li>
<li>You can start a fan page with ease. This is a page that you set up on any topic of your choice, where you encourage interaction with enthusiasts.</li>
<li>Setting up a Group is also a good way to position yourself as an expert in your field. By building a group of people that are interested in your niche you can recommend product and services to people that you have established credibility with.</li>
<li>The bulletin application of Facebook is a great feature for making instant announcements to customers about your new product. All you need to do is post the details of and URL&#8217;s!</li>
</ul>
<p>More on the social sites in a future post, but my advice to you is to get involved today!</p>
<p>Matt</p>
<p><a href="http://mattsmarketingblog.com/general/social-media/">You Tube &#038; Social Media</a> is a post from: <a href="http://mattsmarketingblog.com">Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing</a></p>
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		<title>What To Promote?</title>
		<link>http://mattsmarketingblog.com/niche-research/what-to-promote/</link>
		<comments>http://mattsmarketingblog.com/niche-research/what-to-promote/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 04:36:54 +0000</pubDate>
		<dc:creator>Matt Carter</dc:creator>
				<category><![CDATA[Niche Research]]></category>
		<category><![CDATA[best niches]]></category>
		<category><![CDATA[choosing a niche]]></category>
		<category><![CDATA[choosing a product to promote]]></category>
		<category><![CDATA[hot niches]]></category>

		<guid isPermaLink="false">http://mattsmarketingblog.com/?p=7</guid>
		<description><![CDATA[I have found that the number one question that new affiliate marketers ask is "what product should I promote?"

To be honest its a fair enough question to ask for a newbie and one that I asked myself when I started out. So what can be said about finding the perfect product to kickstart your online career with...?

Before diving in into this though I feel I must say one thing that I realised in  my own journey, and that is when you start your online career you are investing in your education, and a very wise investment it is.

You see people spend 10's of 1000's of dollars happily going to University to get a degree, which takes three or more years to complete and doesn't guarantee a job at the end of it either. My point is that, yes, there are certain criteria to look for to know what a good product to promote is, whether through SEO, PPC etc...but if you get it wrong first up don't despair because you are learning some valuable lessons that are taking you one step closer to cracking it, nothing is wasted! It is people that have...<p><a href="http://mattsmarketingblog.com/niche-research/what-to-promote/">What To Promote?</a> is a post from: <a href="http://mattsmarketingblog.com">Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I have found that the number one question that new affiliate marketers ask is &#8220;what product should I promote?&#8221;</p>
<p>To be honest its a fair enough question to ask for a newbie and one that I asked myself when I started out. So what can be said about finding the perfect product to kick start your online career with&#8230;?</p>
<p>Before diving in into this though I feel I must say one thing that I realized in  my own journey, and that is when you start your online career you are investing in your education, and a very wise investment it is.</p>
<p>You see people spend 10&#8242;s of 1000&#8242;s of dollars happily going to University to get a degree, which takes three or more years to complete and doesn&#8217;t guarantee a job at the end of it either. My point is that, yes, there are certain criteria to look for to know what a good product to promote is, whether through SEO, PPC etc&#8230;but if you get it wrong first up don&#8217;t despair because you are learning some valuable lessons that are taking you one step closer to cracking it, nothing is wasted!</p>
<p>It&#8217;s the people that have this mindset and attitude that do well online. I have seen countless people have a go and start launching an affiliate campaign with high expectations, only to watch it flop and lose money. There&#8217;s nothing wrong with that because you take what you learned from that set back and do better the next time.</p>
<p>OK so what to look for in an affiliate product:</p>
<ul>
<li><strong>Serious Need</strong>: Choose a niche that has customers who have a serious problem that needs fixing. These are the niches where people are going spend their cash a lot faster! For example someone suffering with severe Acne, or really bad Psoriasis. The problems these customers are facing is effecting the quality of life and they will pay for solution very promptly.</li>
</ul>
<ul>
<li><strong>Market Research</strong>: Another approach to finding a niche and a product to promote is to do good market research and find openings in the market. One of my favorite tools for this is Market Samurai. This tool tells you the Search Engine traffic you can expect on a given keyword, and the amount of competition for this phrase. It also goes one step further and gives you are breakdown of the top ten Google positions, telling you what their On and Off page SEO is like. Such as how many links they have coming to the page, domain, and the use of the keyword phrase in their meta tags.  This can be a good way to assess what keyword terms you have a good shot at ranking for and where the gaps are.</li>
</ul>
<ul>
<li><strong>Fragmented Keyword</strong>: perhaps one of the biggest mistakes that newbies make is going into a niche that does not have a lot of variety or longtail keywords. If the topic of the niche can be described using a number of different core keywords then you can bet that the keywords list is going to be huge. This is why &#8216;Dog Training&#8217; is a common example in Internet Marketing circles. You see the keyword dog can be represented by the different breeds and then the problems attached to the pain, such biting, scratching, barking can once again multiply the keyword list. Other good keyword multipliers are states and city names too.</li>
</ul>
<ul>
<li><strong>Leave The Big Boys Alone</strong>: Once you found a niche with a decent variety of keywords do your due diligence and find out where the traffic is. Upon doing this you need to know that going after the most searched terms is not always a smart thing to do when you are new. You are much better off going after lower competition keywords that you actually have a chance of dominating. You may have to go after a few more of them but it will all add up eventually.</li>
</ul>
<ul>
<li><strong>Clickbanking It:</strong> When you have a rough idea of some niches to enter go to Clickbank and choose a product that has a gravity of 50+. This sort of gravity shows that their are other affiliate making sales, so is a rough indication that the product is good has a decent converting sales page.</li>
</ul>
<ul>
<li><strong>CBtrends.com: </strong>Its always worth doing you homework on a clickbank product you find to see what the history of the product is. CBtrends allows you to look up clickbank offers and analyse their performance over time. You can see if increasing or decreasing number of affiliates are promoting this product. If the numbers are consistantly heading down, then it may look like this offer is a sinking ship and something to consider.</li>
</ul>
<ul>
<li><strong>Consider the back end:</strong> Although not as important for a complete newbie, you may want to consider the Backend sales potential of a product. You see if there are more related products that you can sell to the same customers in this niche then you increase you chances of making sales. You can do this is a few ways, the easiest being to be affiliated with numerous Clickbank offers and building review style landing pages, where you review products and provide your opinions. The other way to sell to customer over and over is to move them into your sales funnel by promoting through email. In this situation if you do not necessarily need to make a huge profit off the front end product because you will eventually make more sales from the same customer.</li>
</ul>
<ul>
<li><strong>Economic Times: </strong>If there is one thing that I learned from my years in the business world is that whenever a depression hits somebody always wins! What I mean by this is that high ticket items or the elite brand in a market lose out the biggest. However the budget brands often turn over big sales. This is something to consider in the current economic climate.</li>
</ul>
<p>Just remember you are investing in your education with everything you try, so if you fail it&#8217;s all good, just keep going!</p>
<p><a href="http://mattsmarketingblog.com/niche-research/what-to-promote/">What To Promote?</a> is a post from: <a href="http://mattsmarketingblog.com">Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing</a></p>
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