The Importance Of A Good Web Host For SEO 13 Comments
The Importance Of A Good Web Host For SEO

Everyone knows what SEO is. It’s the almighty marketing that you need to pull your website to the top. It’s also one of the best ways to attract visitors outside of paid marketing. However, the truth is that many people are falling into a trap hole before even starting. Before you think about buying or building links, you have to think about your hosting.

A bad host is a marketing nightmare. You can push your website, market as much as you want and create hundreds of links, but it’ll mean nothing if your host isn’t good for SEO. Here are a few factors that you need to consider when choosing your host.

Speed

Speed is one of the most important things when it comes to a website’s success. Try selling products when your website loads slowly. Try getting loyal readers when your website takes forever to load. It sets a high barrier that few people are willing to go through.

Google loves fast websites. To understand this, you have to understand Google’s thoughts on relevancy. Sure, links are great and their system cares about keywords and many other factors. However, the truth is that Google is more interested in the user experience.

They want their users to have a good time. Do you know why many smaller search engines fail? It’s because they link to websites that scam the system. If a search engine only brings you to bad websites with spam content, then you won’t want to use the search engine. This is Google’s fear.

Few people want to visit a slow website. You’ll notice your traffic drastically drop if your website doesn’t load in three seconds or less. This is why Google has added loading speed to their list of relevancy factors.

Speed is mostly controlled by your host. While there are some things that you can do to sabotage loading speeds (like using huge graphics and a lot of GIFs), your host is the driving force in this regard.

Location

Where is your host located? The vast majority of hosts will have servers in your domestic area, which is a good thing. However, some might only have overseas servers, or they might not have servers in countries that you are targeting internationally.

Location enters the equation when it comes to speed, but it’s also its own factor. Google likes when servers are domestic. You can find this out yourself by going to the USA and UK versions of Google and searching for the same term. You will often see different websites that target the respected country.

Make sure that the host has servers in the right location. If they don’t, then it’s going to be a long climb to the top. If you have a large website that targets many countries, then you might want to consider a CDN.

Downtime

Let’s revisit the user experience again. Do you think that a website that is constantly offline will make users happy? Of course not. Everyone knows that websites go down, but people get angry when this happens too frequently. If your website is always down, then people will stop trying to visit it.

Google has researched this effect, and they only want to display websites that people will like. You should be just fine if the host has a 99.9% guaranteed uptime rating. While higher is always better, you shouldn’t be penalized at 99.9%. However, stay far away from those with 99% or lower. Not only with they hurt your business, but they will keep you from getting organic traffic.

If you check out my site, Reviewpon.com, I have a full breakdown of how the major shared hosting companies compare to each other.

SEO Hosting

Sometimes SEO hosting is necessary. If you are trying to build a large blog network that uses internal linking, then SEO hosting will be your best friend. You can easily buy various IP addresses that won’t be connected.

This means that you can link to all of your websites without being penalized. SEO hosts also tend to have higher speeds and uptime ratings because they are optimized for marketing. While they aren’t nearly as powerful if you are just building one website, they are essential if you are making an entire network.

Conclusion

Before focusing on link juice, backlink building, guest posts and anything else, you should think about your host. if your host isn’t supportive of SEO, then why bother putting in all the time and money for marketing? Simply changing your host can make a huge difference with your SEO.

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6 Comments to The Importance Of A Good Web Host For SEO

  1. February 12, 2013 at 11:06 am | Permalink

    Hi Matt,
    Thanks for the post.

    Well mate so far I have been with the one company for 10 years and to date have had no issues.
    I totally agree with you how essential it is to have hosting that is reliable,fast and user friendly.
    Having said that I am now finding that I would benefit if I could have multiple IP addresses without having to go through multiple hosting companies, is that possible?
    regards Jeff

    Cam Secore Reply:

    I actually wrote this article, and to answer your question, yes you can get hosting multiple IPs all through the same hosting company. They’ll actually put them all inside on cPanel for you.

    It’s called “SEO Hosting”, but I don’t recommend it because I think you’d be better off just spending your time on other areas of Inbound Marketing.

    But if you do decide to go in that direction I recommend: seowebhosting.net

  2. February 12, 2013 at 8:21 pm | Permalink

    Hi Matt,

    I couldn’t agree with more when it comes to hosting don’t try always go for the really cheap companies. I made that mistake once when I bought a hosting package from fiverr. After one more the server went down and when I tried to contact the seller he didn’t even reply. I then went onto signing up for Hostgator and have now been a customer with them for over a year now. They aren’t the cheapest, but you can’t fault them on their customer service.

    Cam Secore Reply:

    Thanks, Stephen.

    HostGator’s been great for years, but I’m a little worried about the direction the company’s going in with EIG purchasing them last summer.

    Glenn Reply:

    Are you able to elaborate?

    Cam Secore Reply:

    Well, HostGator was owned by Brent Oxley, but he sold the company to Endurance International Group (EIG) in July of 2012.

    EIG owns company’s like iPage, FatCow, HostMonster, Bluehost, and many, many more. EIG is known for terrible customer service, and overselling their servers (which leads to heavy downtimes).

    I’m not saying bad things are going to happen with HostGator, I’m just going solely based off of track record. And to be honest, since the EIG purchase, ticket times have definitely increased.

    As of now, I still have HostGator ranked number one, but I’m leaning towards bumping A Small Orange to the top spot.

    Glenn Reply:

    Thanks for that. Valuable insights into the industry.

  3. Glenn's Gravatar Glenn
    February 13, 2013 at 12:55 pm | Permalink

    I’m curious about this trend I see of names/links in comments sections being striked through. Any reason for it? Thanks in advance.

    Cam Secore Reply:

    On this site? I’m not sure, you’ll have to ask Matt about that, this is my only post on this site.

  4. February 14, 2013 at 2:11 am | Permalink

    Nice job bringing an issue to light, Cam. I think it’s important to note that, when you’re just starting out, the shared hosting plans are perfectly fine. As traffic and readership grows, it may be a smart investment to look elsewhere for hosting.

    Cam Secore Reply:

    Great point!

  5. February 22, 2013 at 4:27 pm | Permalink

    Hi Cam You wrote very useful article and i totally agrred with you that it is very important to fing a top web hosting service provider that will provide you fast and reliable hosting to your website. Your post is very valuable.

  6. February 23, 2013 at 7:36 am | Permalink

    Hi Cam,
    We would love to show you what we can do here at HostDime. Thank you for digging deeper into the review industry, it can often be misleading.

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