Is There Money in Adsense? 151 Comments
Is There Money in Adsense?

In this post I’ll be discussing Google Adsense and if there’s decent money to be made using it.

A lot of people that focus on affiliate marketing, falsely believe that you can’t make good money with Google Adsense, and for a while back there I also fell into that trap. However having a few friends that are heavily into it, one I met recently actually who’s making $25,000 a month from pure Adsense, makes you think again.

There are a lot of companies advertising on the Google Content network, in fact in 2011 so far, 28% of Google’s revenue came from Adsense.

How Much Can I Earn?

Not every niche however will work well for Adsense, as I have found out the hard way in the past. The key is to aim for niches where the cost per click for the keywords in that niche are high. When I say high, I mean atleast above $1 per click. Google pays you 68% of the click cost, so you get 68 cents for a $1 CPC keyword.

Google has a free tool, called the Traffic Estimator that tells you how much a keywords CPC is. Here’s the link to that tool for you: Traffic Estimator. By the way, when using that tool, set your daily budget to $100, as I find that gives the most accurate results.

The more competitive a niche is the higher the CPC for the keywords are for Adsense. Therefore it is rather logical to monetize with Adsense where there’s money being spent by advertisers.

If you try and make money with Adsense in niches that don’t have companies with decent marketing budgets to spend on Adsense, then you may well find it very hard to make decent money.

When looking at keywords, you need to calculate the traffic you will get if you are in position 1 in Google. For example if a keyword phrase gets 1000 exact match searches a month, then you would get about 40% of that traffic in spot 1.

Now if your got a 10 click through rate on your Adsense ads, you would get 40 clicks a month for that keyword. 40% of 1000 = 400 @ 10% CTR = 40 clicks.

If Google tells you the CPC is $1, then they will pay you 68 cents per click, so 40 x .68 = $27.20 for that keyword each month. All you need to do then is rank for more keywords.

Ad Placement

With adsense it’s important to test where your ads are placed on your site. Google also provide a variety of ad blocks that you can use, which again you should test. On the Google Adsense site, Google provide a diagram that explains where the best performing ads are positioned. I have included that image below:

The great thing about Adsense is that you don’t have to convert the traffic as such, you just need to get those ads clicked and you are making money!

Adsense is not a complicated business model either, and if you know a thing or two about SEO and keyword research, then you can make a good go of it with Adsense. I think some people say there is no money in Adsense because they either don’t know because they never tried, or they did try but went about it all wrong.

I’m trying to organize a webinar with my friend who’s making $25,000 a month from Adsense soon, so he can teach you his tricks, as he knows Adsense much better than I do. With any luck that might happen soon, stay tuned.


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89 Comments to Is There Money in Adsense?

  1. June 22, 2011 at 1:14 pm | Permalink

    Hey Matt!

    SO GLAD to see you talking about AdSense =)

    It’s something I’ve been VERY interested in getting a bit more info on. Particularly what the best strategies would be for getting KW’s ranked and whether to go after single KW’s or do the authority site approach of building 4-8 pages, etc.

    REALLY looking forward to that webinar!!

    Colin Reply:

    Hey Lance,

    I couldn’t agree more with you. I’ve tried adsense in the past and only made cents from it so it would be good to find out more about it especially from a trusted source like Matt, and maybe get a proven aproach to it.


  2. June 22, 2011 at 1:15 pm | Permalink

    With the good ad placement & traffic, i am sure we can earn a lot from Adsense. Thanks again to google.

  3. Gary's Gravatar Gary
    June 22, 2011 at 1:15 pm | Permalink

    That would be quite helpful if you can get him for the Adsense webinar Matt.

    Thanks again for the value you’re always giving.


  4. June 22, 2011 at 1:17 pm | Permalink

    The real question with adsense websites that everyone should be asking themselves is how you separate yourself from the thousands of poorly put together websites that don’t make any money. Content is king and without quality, unique content your sites will never perform to the levels that they could.

  5. June 22, 2011 at 1:21 pm | Permalink

    I had started a new finance NEWS site 3 months back, which was targeting only adsense income. However, the site didn’t receive expected traffic and DO NOT update it often.

    Any tips to get the site back on track – traffic + Income?

    Raphael Reply:

    hello nisha,
    how’s your ranking in google?
    you should update your site often to get it higher up in google if you regularly post content on there it will trust your domain quicker.
    also use the little adsense placement chart in the article up above.
    finally, stick at it PR is about patience and organisation.

    Vegas Bob Reply:

    I think you already know the answer to why you don’t get enough traffic. When you say you “DO NOT update it often” you are missing the mark on the niche.
    As a former finance guy (commodity trader) and part owner of a number of trading related websites this is an area where you need new content pretty much all the time. Sit down and watch Bloomberg for a couple of hours and you will see that the story is changing every 2 minutes. People in the financial arena are always chasing the latest breaking news.

  6. June 22, 2011 at 1:22 pm | Permalink

    Nice post Matt, looking forward to the webinar on Adsense. I have been trying out some possible niches with small success but I would like to hear from a real expert.

  7. June 22, 2011 at 1:22 pm | Permalink

    Yeah, I’ve been making decent money with adsense, up to $77/day with my one website.

    My tip is to place your ads ON THE FOLD so that the “ads by google” part is not showing when the visitor first lands on your page.

    This has boosted my CTR bigtime!!

    Jason Reply:

    Although the fold is a relative term dependent on the screen resolution and how the user sizes their browser (together with toolbars etc.)

    Rose Reply:

    Mitch how do you define the fold? I have a 12″ screen. My husband has a 17″ screen. How a page looks on his screen versus my screen is quite different. So how do you get your idea to work for every visitor?

  8. June 22, 2011 at 1:23 pm | Permalink

    Adsense is a great way to make money working from home, you just have to know what niches and keywords to pick and how to make quality content. The only bad thing about Adsense is the fact that Google occassionally sees something it doesn’t like on a site … and bans that person’s entire Adsense account. That is the only downside – not knowing how secure your income stream is

  9. June 22, 2011 at 1:23 pm | Permalink

    I don’t know if I’m like most people but the small individual payouts don’t appeal. Maybe you can make good money if you have some strong websites but is it really for noobs? Probably not is my guess as the high CPC rankings would be hard to get.

    I make about a buck a day by sticking ads on my non performing affiliate sites.

    Matt Carter Reply:

    Hi Neville

    I am getting $2 a click on some of my sites now, and I think it is mainly to do with the industry. If you only go into small industries where there is less competition the CPC is going to be really low, but high CPC and high CTR niches are where its at, otherwise yes it is hard to good money

  10. Brittany's Gravatar Brittany
    June 22, 2011 at 1:26 pm | Permalink

    You have to be careful when you say at least $1 because what you’re looking at is what advertisers are paying per click for Adwords and not the content network (Adsense).

    Typically, there are less advertisers using the content network and the ones who are aren’t spending as much as they are with Adwords.

  11. David's Gravatar David
    June 22, 2011 at 1:32 pm | Permalink

    You are correct neville. It can be difficult for a noob. You have to really good at seo because ultimately you will need to get hard to rank keywords ranked in order to make good money. Also you need to build authority sites with lots of pages and great content. Making good money with adsense in my opinion is not for noob’s.

    If someone has a way to do it without months and months of difficult labor I would be very interested in adsense sites. Until then there are much easy ways to make money

    Matt Carter Reply:

    Hi David

    I have a new site that made me $50 this month from Adsense, and the average CPC I am getting is $1.40 and this site is only starting, so from what I gather its not terribly difficult to make Adsense work, BUT you do need to plan out an authrotity site, it will never work well for think websites.



  12. June 22, 2011 at 1:33 pm | Permalink

    I have made quite a bit of money trough e-commerce and with the help of yourself affiliate marketing, however adsense has been my downfall. I think I have had $.79 in my account for around 3 years now. To tell you the truth I think those were my clicks!

    Matt Carter Reply:

    YOu can make good money with adsense, I have a site where I get $1-2 per click at the moment.

    Csaba Reply:

    Be careful with own clicks, you can get banned in no time.

    I started my AdSense journey 1.5 month ago. My first month was 2.25 EUR, in the middle of June I had already more than that. Not a big sum of money but I think I have to build several sites with good ranking and then clicks and money will rise.

  13. June 22, 2011 at 1:36 pm | Permalink

    The AdSense riches are there – but not for all of us. You really have to have the mind and skills of a STATISTICIAN to ferret out highly profitable AdSense niches and keywords – then have a fleet of websites to serve them – plus SEM-SEO skills to get those sites to rank.

    Those are big hurdles – but as more and more States in the US are clamping down on Sales Tax Nexus laws – often shutting down other affiliate income models, AdSense CPC may be the only way to maintain an online income.

    I’ve _dabbled_ in AdSense, but I’m starting to feel the need to get A LOT more serious about MAKING it earn better – and not just ‘hoping’.

  14. June 22, 2011 at 1:38 pm | Permalink

    Yes, I agree that it is possible to make money via Adsense. The major concern with this money making strategy though is that you risk losing your source of income if Google for any reason decides to shut down your account. No harm to earn some profit via Adsense though..

  15. June 22, 2011 at 2:04 pm | Permalink

    I look forward to the Adsense Webinar. Help!!

  16. Jessica's Gravatar Jessica
    June 22, 2011 at 2:15 pm | Permalink

    Hi Matt,

    I was interested in what you said about using the traffic estimator. I was wondering why there is such a difference in the CPC there as opposed to the regular Google keyword tool?

    Thank you!

  17. Blake's Gravatar Blake
    June 22, 2011 at 2:17 pm | Permalink

    Had my main term as the number one result on google for less than a day and that’s only the second time I got a click this month. Eek

  18. June 22, 2011 at 2:18 pm | Permalink

    I haven’t tried adsense, yet. Sounds hard to do and make any money. Eagerly awaiting webinar. Thanks for this course, matt.

  19. June 22, 2011 at 2:20 pm | Permalink

    Hey Matt,

    We would love to learn more about adsense. We put some on our sites with keywords that pay out more than $2.00 a click and haven’t seemed to optimize on the clicks. We have made only a few cents per click and would love to learn more about how to optimize adsense on our sites.

    Best Regards,


  20. June 22, 2011 at 2:29 pm | Permalink

    Another intersting post, Matt.
    For me it’s always been a question of priorities. As a relative newbie i’m still focussed on getting my sites up and ranking for the desired kws, adding content and all the other linkbuilding stuff – my concern has been about losing visitors thru adsense. I’d rather keep them clicking around my site.
    Always keen to learn, though…so sign me up for the webinar!!

  21. June 22, 2011 at 2:34 pm | Permalink

    Making money with Adsense has a lot to do with niche and keyword selection. I’ll be on the look out for the webinar.

  22. June 22, 2011 at 2:37 pm | Permalink

    Hello Matt,

    Great post and really good comments as well. I also think that adsense can be a great additional income stream. The smart way to do it would be to make sure that you have a plan B if you think that some day google may decide to ban your account.

    Even though google is the biggest cpc advertiser right now, there are other advertisers that you could switch to if needed.

    Thanks again for the really good content.

  23. adsense income's Gravatar adsense income
    June 22, 2011 at 2:53 pm | Permalink

    How did the guy making 25k succeed, with many sites, or a few big sites.
    Niche and keyword selection are good, but in the end seo comes down to back links and lots of them no matter what your monetizing for.

  24. June 22, 2011 at 2:54 pm | Permalink

    What sort of things does google not like so much that they ban your site from adsense. I ask as I have one good site for adsense income and have been afraid to put adsense on my new sites in case I stuff up and get banned. Any info would help.

  25. June 22, 2011 at 3:04 pm | Permalink

    Totally agree that the most important is the niche. the problem is that on competitive niches it’s hard to rank on the first spot on competitive keyword.

    I do think that adding Adsense as an extra is good but not to build your business plan only on it.

  26. Mike's Gravatar Mike
    June 22, 2011 at 3:12 pm | Permalink

    Hey Matt.

    I recently put adsense on one of my affiliate sites. Like you i had always thought it not really worth it and even a bit “spammy”.It’s now making me more than the product offer. This was only 3 weeks ago and I have become very interested in the possibilities of Adsense.
    I webinar would be fantastic.

    All the best,

  27. June 22, 2011 at 3:14 pm | Permalink

    Dear Matt:
    Thanks a lot for being very helpful and for your always intelligent articles. Warm regards:
    Jose E. Polo
    Author of the book: “Compete with Life and win!”

  28. Mo's Gravatar Mo
    June 22, 2011 at 3:17 pm | Permalink

    My website is geared to the US market, but Adsense ads come up for the local (SA) market, which is just about a hundred years behind the US. The ads are never clicked. Can one gear Adsense to a non-local market?

  29. June 22, 2011 at 3:21 pm | Permalink

    G’day Matt, thanks again for another informative post.

    I’m a mature-aged newbie and just testing the waters in internet marketing.

    I’ve been told that Adsense is one of the best ways for a beginner to get his/her feet wet in IM.

    At the risk of info overload, I too would appreciate a webinar on the topic, especially if it was newbie friendly and contained instructions on how to sign up for an Adsense account and demonstrated the techy side, such as where to place the codes to make the ads show up on the site.

    I am still messing around with my first affiliate site and wouldn’t mind adding some Adsense to it, just for the training if not the profit.

    But, maybe I shouldn’t get side-tracked because I have recently bought your RapidProfit Formula and want to make that my next project.

    Keep up the good work Matt.

    Cheers, Leon

  30. June 22, 2011 at 3:41 pm | Permalink

    I was advised that a placing Adsense on your site cheapens the vibe.

    One serious problem with Adsense is that it takes the visitor’s focus away from what brought them to the site in the first place and if they click on an ad they are taken away from your site altogether.

    (I see you have no Adsense ads on your site Matt.)

    However it makes sense to place Adsense on info sites that aren’t actually selling anything and just need a subsidy.

  31. June 22, 2011 at 3:42 pm | Permalink

    Have been with Adsence for many years-still waiting to get $100 earn-Guess never really built sites for Adsense as did not want my clients or viewers move from my site.

    Now I always try to think what the masses do,me if I search on Googgle never hit the ads anymore as they send me outer space to what I want, and now generally hit sites 3-4th place down not ads-I also found and have 30 plus blogs the ones that went badly were the ones with Adsense,not saying Google gave me a sandbox over that, but it all seemed a little strange to me.

    Not saying people will not make some nice dollars from Adsense, my view is what you build the site for,much rather the public buys my product from my site than get caught up on another web site that I make a few cents for the click-it is all relevant to what you are trying to achieve with your blog or website-

    I found your post very apt for me as was thinking of taking all Adsense off my sites-had to say back in the days when I had 22 Bans sites made good dollars from Ebay, that has changed to $30 a month from $2400 month-Making money on the internet is a all changing platform-It helps to have guys like you Matt keeping us up to speed-great post and good quality comments as well.

  32. June 22, 2011 at 4:01 pm | Permalink

    Sorry realized some people might not know what a Bans site is-so here is a link to one have had for years, never interested in Ebay any more, but just look at this site-no content,how things have changed-I keep the site just for memory maybe some of your followers will realize the change in only a few years and spend more time on your blog-no one was around like you in those days-thank you for posting my comments-John

  33. June 22, 2011 at 4:05 pm | Permalink

    Is it true for a new site if you want adsense on it do you wait till after say 3 months after posting on it before place an adsense block. Bruce…

  34. June 22, 2011 at 4:20 pm | Permalink

    Interesting post Matt and would be really intrested in the webinar. I feel adsense can be easy money once you get high in the rankings and get traffic as conversions or clicks are high.

    I’ve got a few adsense sites that make ok money as fillers, one with quite a good converting HTML template and others using WP blogs.

    Would be interested to see how your friend sets up his sites up and his whole process.

  35. June 22, 2011 at 4:29 pm | Permalink

    Thank you for sharing your tips on Adsense. I always believe Adsense could make money. I am a beginner in the world of making money online. This internet business model really attract my attention. This is no staff salary to worry about. It run full times everyday of the year. My adsense acount register ranging from US 0.21 to US 2.53 per month. Now from your experince that confirm this is still chance to make it work. Hope can learn from you and you team. Blogs that make money is my website title and its url is

  36. June 22, 2011 at 4:32 pm | Permalink

    I think Adsense is another really good way of bringing some additional cash per month. I’m in the process of testing some ads on one of my sites.

    I have a lot to learn about this model but I can definately see the potential here if I were to put more hours into it.

    I had no idea Google had an Ad Placement chart!
    This will help me tons.


  37. June 22, 2011 at 4:51 pm | Permalink

    It’s always a difficult decision as to whether to adsense or not but for me the big advantages are
    i) you don’t have to make a sale to get some payment
    ii) the ads are targetted to your area….. so if you have a site reviewing restaurants (for instance) the ads served will be for restaurants in your (the searchers) local area.
    As a UK marketer this is a big thing for me as so many affiliate products are served in dollars which I think puts off my UK customers. Also any Amazon products, I have to think whether I serve my UK customers or go for a US based site… with Adsense you don’t have to think, it will serve and target the ads for you ….

  38. June 22, 2011 at 4:57 pm | Permalink

    Whilst I agree that building an entire business on Adsense income is shaky due to the often irrational actions taken by Google in banning people, it should be noted that they are not the only game in town.

    Other agencies offer contextual ads to publishers – many with enhancements not found on Adsense and many pay via Paypal on smaller payout thresholds.

    My advice would be to have Adsense on some sites, Clicksor on others, Admanage on others etc. etc. so as to draw income from several sources if you want to get seriously into the advertising business.That way if you get a smack from The Big G, you are not out of business and you can put ads back on your site with a few clicks.

  39. June 22, 2011 at 4:59 pm | Permalink

    I’ve got adsense on two websites but I haven’t had any success with them yet. I must be doing something wrong. So I look forward to the webinar …. for some tips.

    Thanks Matt,

  40. June 22, 2011 at 4:59 pm | Permalink

    Without any previous experience i would say that it would probably be advantageous to build up yours sites and then choose the one’s that aren’t really converting in the long term however have a lot of informative content on them and receive reasonable traffic, to place adsense there.

    I also agree with Bruce that maybe it’s better to wait a few months before placing adsense on your site.


  41. June 22, 2011 at 5:03 pm | Permalink

    Hey Matt,
    My answer is YES money can still be made from adsense.I’ve launched some sites few months ago they are making me money.
    The secret is to target a high cpc.My sites have the main keywords in their domain names so it’s easier for me to rank for the main keyword.
    I then just built backlinks with the same anchor text.It’s easier than people think.

    Horia Reply:

    Hey Alexis,
    It would be interesting to tell us about the adsense making money sites you have – did you design your sites for adsense or are they affiliate sites? If it’s affiliate sites, doesn’t adsense drive people away from your site – and you end up with a few adsense cents instead of the much deserved comission…

  42. Leo's Gravatar Leo
    June 22, 2011 at 5:13 pm | Permalink

    On some of my sites (dutch language) I have Adsense. From it I regularly get some money. I allow only a small part of the page taken up by Google Adsense and prefer to promote my own business.

  43. June 22, 2011 at 5:15 pm | Permalink

    So it seems like there really is some cents in adsense

  44. June 22, 2011 at 5:21 pm | Permalink

    Hi Matt
    I find you really need to do your research with ad sense and make sure you have an ad sense market. Other wise your site visitor will not click on the Ads. So you have to create great content that will first answer the visitors question and then sell the ads to answer the visitors next question. I use Negative keywords in my Meta tags to make sure the right ads will show.
    Thanks again Ryan

  45. June 22, 2011 at 5:26 pm | Permalink

    I think Adsense works and it is all about the volume of your sites. You can make sort of “microniche” sites with one good KW to target plus 5-10 smaller kw’s for additional pages with Adsense on all of them. Set up WP Robot to pull videos, articles and Amazon offers and you are laughing with very minimal SEO.
    Realisticly, one site can bring $20-$30 per month in Adsense X 50 sites = $1000-$1500+
    To make one site like that 3-4 hours and it’s all on autopilot after. You can pull one site a day so in a year, effectively, you can end up with 300+ sites.

    However, it all comes down to your kw research and selection. The basis of it all!!

    Feel free to check out my site with autocontent and Adsense in it:

    This is rather big-ish one simply because this market is HUGE!!


    p.s. Matt, I’m looking forward to your webminar

  46. Al's Gravatar Al
    June 22, 2011 at 5:39 pm | Permalink

    Hi Matt,
    Adsense can work. You do just need to keep all the SEO lessons at the forefront of your mind. I agree that the higher costing ads markets are the ones to go for.

  47. June 22, 2011 at 6:04 pm | Permalink

    Hi Matt,
    I am new to the affiliate marketing and still trying to crack it. I have adsense on my website, but they only made a few pennies so far.
    It would be great to learn more about.
    Keep posting.
    Thank you.

  48. Stuart's Gravatar Stuart
    June 22, 2011 at 6:33 pm | Permalink

    Great stuff mate, looking forward to the webinar.

    From the comment above, what are Negative keywords?


  49. Nico's Gravatar Nico
    June 22, 2011 at 6:38 pm | Permalink

    Since google change the lable on their ads from “Ads by Google” to “Ad Choices” lot of ppl including me noticed a drastically descreasing in earnings. I am so curious if the guy who is making $25.000/month noticed this too at at what rate of descreasing.

  50. June 22, 2011 at 6:45 pm | Permalink

    Thank’s for the info. I hope you’re able to put together that webinar on Adsense.

  51. June 22, 2011 at 6:55 pm | Permalink

    Hi Matt

    I have been trying adsense on my site for awhile now and have had no success. I agree that you must look at the types of sites you are using it on to have any luck using adsense.

  52. June 22, 2011 at 7:23 pm | Permalink

    I have couple websites with different adds, and only income I got is from adsense, a couple euro, but still, so I decided to go after adsense and put together an authority site with only adsense on it, will see how it will go.

  53. June 22, 2011 at 7:26 pm | Permalink

    I´m a big fan of adsense and I am using it on many of my sites. Making big money from just one website is not easy. You need a couple of sites with good traffic if you want to start earning some good money using this system.

  54. June 22, 2011 at 7:40 pm | Permalink

    Hi Matt
    I’ve always been somewhat confused about putting Adsense on my site.
    You need a lot of traffic to make it worthwhile, high CPC rates which means it’s very competitive, and if your visitor clicks on your ads then they go away from your site completely.
    When you spend a lot of time writing good, unique content, then it seems to me that providing a link to products for sale is a better return. Build a list of subscribers, and keep them on your site.
    I’ve read stuff in the past where site owners have been told to make their content ‘crappy’ so the visitor clicks an ad just to get off the site as quickly as they can – hardly what I want to do, that’s for sure!

  55. June 22, 2011 at 7:51 pm | Permalink

    I built a handful of site for Adsense income several years ago. Over the years some got delisted but a few are still generating a regular if small income.

    Interestingly Google has recently contacted me advising me to place more ad units on the pages of the best performing site. So apparently not only do they approve of the site but presumably want more ad space to show their ad inventory, which is encouraging.

    I am currently building more sites to use for Adsense. One major upside is that Google always pays on time, every time without fail.

    I look forward to the webinar and thanks as always for the quality content!

  56. June 22, 2011 at 7:59 pm | Permalink

    A few months ago, I had some $100 dollar days from AdSense–but with the most recent Google algorithm change, my earnings are down more than 50%. Since my sites are quality sites and are nearly 5 years old, this leaves me wondering what in the world happened.

  57. June 22, 2011 at 8:24 pm | Permalink

    How do i do to get my paypal,clickbank and account number?

  58. Ki's Gravatar Ki
    June 22, 2011 at 8:27 pm | Permalink


    Thanks for this post. I have got 10 newly built Adsense sites but I have not seen much activity. I can see one of the reasons for this thanks to your graphic about ad placement.

    Would you please include advice on the following in the webinar: On-page optimization and one-off or regular “maintenance” activities to ensure that the sites attract traffic and convert at decent rates.

  59. June 22, 2011 at 8:45 pm | Permalink

    Thanks Matt, I am surprised to hear that somebody is making money with Adsense. Even when somebody clicks on the advert on my site Google does not pay me anything (1 1,64% € 0,03 € 0,00). The CPC is probably to low. However, what influence do we have on that, as it is Google Adsense who decides which advertisements they place on your website.

  60. June 22, 2011 at 9:21 pm | Permalink

    I use Adsense on my article sites and you can indeed make good money with Adsense. It is however still difficult to get good volumes of traffic to the sites. Without high traffic, your Adsense earnings are destined to be low.

    Low earnings give you the feeling of “Am I wasting my time” and many people will give up and move on to try something else. This constant moving on is the reason that most people fail when trying to make money online.

  61. June 22, 2011 at 9:57 pm | Permalink

    Hi Matt,

    Have had a read through of previous commenters, and there are some interesting and valid points.

    I have adsense on earlier sites I have built and have found the returns minimal especially in regards to the traffic. And I’ve found the google ad build tool quite tiresome.

    Also my stat tools have shown click throughs on ads, yet google has not counted these as clicks – I think this is a bit of a rort, and there is nothing you can do about it.

    Also over the years have read other people experience of being banned, and for what would seem ‘no good reason’, and loosing previously earned income. This approach does not appeal to me and makes me hesitant to spend my time on something that can just be stopped, with no recourse.

    For the returns I have had with the amount of time to put in the ads, I wouldn’t bother putting adsense in any of my recent sites. As has been previously pointed out, the returns from affiliate sales should be more than $1, so would rather direct visitors to what they came to the site for.

    I have donated $ to google through advertising on their network, and not something I am keen to do again in a hurry, very rarely will I recommend this as a tool for business to use – although with the right variables; high ticket item, decent conversion to sales, then it is likely worthwhile. Recently Google have been emailing and posting me vouchers towards $100 of ad credits, which I may use just because.

    I am interested to know; that if you have a new site, and place google ads on it, will this drive up the ‘trust’ factor that google needs from a new site and shorten the time to rank for keywords? And what if any bearing can being apart of the google ad network have for quicker and white hat SEO results?

    Anyway, I would like to listen in on the webinar if it’s kept to approx. an hour long.


  62. Di's Gravatar Di
    June 22, 2011 at 9:58 pm | Permalink

    Hi Matt, Thanks for the informative article on adsense – looking forward to the webinar. Di

  63. Ross's Gravatar Ross
    June 22, 2011 at 10:09 pm | Permalink

    I’ve been involved in internet marketing since Oct 10 and over that time I’ve built about 70 sites. Over the months until this past May I had made about $40. But for some reason, things took off beginning in May when I made $221. Thus far this month I have $177 in the Adsense bank. How did I do it, I have no idea! But I do know now, I wish I had used channels so I could know which sites are bringing me the money!

    Adsense is truly passive income!

  64. Ross's Gravatar Ross
    June 22, 2011 at 10:19 pm | Permalink

    BTW, is Google trying to tell us where to place our affiliate marketing ads? It seems to me Ms. Google is!

    I think we all may need to rethink the use of software which allows us to position adsense (or affiliate) ads around content. Rather than just in the right sidebar!

    Just a thought.

  65. TL's Gravatar TL
    June 22, 2011 at 10:32 pm | Permalink

    $25,000 a month from Adsense – not bad at all 🙂
    Looking forward to the webinar with your Adsense friend.

  66. June 22, 2011 at 10:59 pm | Permalink

    I was very discouraged at first when I was seeing only pennies per click on my ads, but that was obviously a poor niche for the program.

    I’ve since starting seeing many, many times that amount in other niches.

    It’s a great way to make a very good income, especially when you have high dollar keywords and substantial traffic.

  67. June 22, 2011 at 11:14 pm | Permalink

    Thanks for the great tips! Ive been trying to figure out a way to capitalize on Adsense and this is a great start. Thanks

  68. June 22, 2011 at 11:31 pm | Permalink

    I’ve learned many new things from your new blog post. I earn 40 cent per click on average with Google Adsense. My web-pages are different in CTR. Sometimes the regularity is observed: the higher traffic the lower CTR. It would be not bad to understand all these on the base of your information. Thank you.

  69. June 22, 2011 at 11:46 pm | Permalink

    Adsense money works fast if you have blogs with very in demand topic and must be updated everyday. Having too many blogs but not updated won’t work I think. 😉

  70. June 23, 2011 at 12:11 am | Permalink

    Great content Matt.

    I wanted you to know that bringing quality content like this ‘at the rate’ you do, is a very good formula to keep members and visitors around. It’s working my friend 🙂

    I try to emulate the great ones and you are one of my ‘to-be-emulated’ marketing guys.

    Thanks again for the tips, tricks, damn good content approach!

  71. June 23, 2011 at 12:22 am | Permalink

    Hi Matt,

    I would really enjoy a video on Adsense. I have been using Adsense on my sites for quite some time. I have had some success with it and hope that with increased traffic my Adsense income will increase. I have a content rich website with about 140 pages and growing. I wrap the ads with content and am careful not to exceed the ad to content ratio above the fold.

    I look forward to the Adsense video session!


  72. Chris's Gravatar Chris
    June 23, 2011 at 12:59 am | Permalink

    Yay! More often than not, I feel as though I’m the only person in the world of Adsense. Adsense represents a substantial part of my marketing business. Six months ago I jumped into Adsense as a means of adding another 10% – 20% to my income. To the good, it’s now 51% of my income with continued growth.

  73. Rob's Gravatar Rob
    June 23, 2011 at 1:15 am | Permalink

    Have been with adsense almost from day one – highest day ever was about $80 something. Seems over the past 4-5 months their ad delivery has become extremely erratic and unpredictable. Good example from just this week – Monday and tuesday almost the same amount of traffic, Monday earnings $9.00, Tuesday earnings $48? I am happy for the $48 but this seems to be the pattern and therefore you really have a tough time predicting what you may earn from month to month, unlike before?

  74. June 23, 2011 at 1:57 am | Permalink

    I really do appreciate the info you give us, many webmasters give a lot less to get a good return. I guess it must be a ‘labour of love’ for you to a large degree.

  75. June 23, 2011 at 3:19 am | Permalink

    Hey Matt

    Adsense is definitely something on my radar, but I have not done much about it yet. Now that you mentioned it, I shall find more time to put more effort in it!


  76. June 23, 2011 at 3:26 am | Permalink

    My blogs are in spanish, so the problem is spanish words are cheaper than english words. I´d love to know how can I have higher number of clicks.
    Looking forward for webinar!

  77. June 23, 2011 at 4:21 am | Permalink

    Great stuff Matt, looking forward to the webinar. I have a couple AdSense sites which make 10 or 20 cents a day if I’m lucky, but I have never really seriously considered how to make a go of it as I have been spending all my time trying to make a go of physical products (with limited success but more success than AdSense!) Would really like to view that Webinar.

  78. Brandon's Gravatar Brandon
    June 23, 2011 at 4:39 am | Permalink

    Once again Matt, you have continued to provide your readers with yet another powerful and informative post. I have not made much money with Adsense over the past year that I have been in IMing. But you have given me a renewed interest in learning better strategies that I can implement in my existing sites.

    I hope your friend agrees to do the webinar; I’m definitely signing up. Thanks again Matt and keep the great content coming. 🙂

  79. June 23, 2011 at 5:09 am | Permalink

    I can’t believe that you’re making all the efforts to organize a webinar with your friend just for us.

    Really appreciate that you want him to teach us all the tricks, about Adsense.

    Thanks again for your post.


  80. June 23, 2011 at 5:11 am | Permalink

    Hi Matt,

    Once again, an informative post. I have read too many Guru’s posts that adviced that there weren’t much money in Google Adsense anymore, so I’ve tended to shy away from it. I was actually pleasantly surprised to see that 68% commission is payed out? That’s better than most affiliate offers.

    Thanks for the figures, now it’s back to the drawing board.

  81. Dave H UK's Gravatar Dave H UK
    June 23, 2011 at 5:14 am | Permalink

    Hi Matt,

    Would welcome any useful tips from someone who is actually making money from Adsense. Webinar is a good idea.

  82. June 23, 2011 at 5:38 am | Permalink


    I’ve been following you a long time, and
    I’m so glad to see you’re addressing

    I recently added Adsense to my sites
    with little to show for it. Really looking
    forward to the webinar!

  83. Allen's Gravatar Allen
    June 23, 2011 at 5:55 am | Permalink

    I find $25,000.00 and $15,00.00 recurring monthly fees incredible amounts of money to earn just from Adsense. How many combined sites are we talking about here? These sites would all have to be on page #1 of Google and have to average $1300.00 + per day to generate this kind of combined income.
    I certainly am no where near this amount no matter what I do..
    If this is a promotion for a new course, count me in, I want a big piece of this.
    This is about as believable as most of the ClickBank earnings you see advertised from IM marketeers who are blowing smoke about their latest and greatest gotta have products..
    Matt I think you site, the advice you give and the products you promote are great and I am a follower, but this is a bit much ……
    I think your friends are blowing a little of their own, “Believe Me”, smoke in your direction.
    Let’s get real;

  84. June 23, 2011 at 6:49 am | Permalink

    I have adsense on all my blogs. The only thing which concerns me is if I am trying to sell a product, the customer clicks on an add and is taken away from my site. Adsense adds are a nice little bonus for no effort though.

  85. June 23, 2011 at 7:50 am | Permalink

    I started my website as a hobby and a way to “give back” by helping people learn the basics of music and learning the piano/keyboard. Put adsense on my site as a way to pay for the hosting, upkeep, etc. I’m not making a killing, and I don’t want to post the monthly amount that is now fairly consistent because I’ve heard Google doesn’t like folks posting how much their making. But, I was pleasantly surprised at the income. I would love to learn more about how to optimize the site, placement of ads, etc. to boost the income even more.

  86. June 23, 2011 at 8:06 am | Permalink

    We’re in the process of putting an Adsense website together. Now looking forward to the webinar. Thanks for the update Matt.

  87. June 23, 2011 at 8:44 am | Permalink

    I have been banned from Google. Can I still do adsense and if so do I use the account that was banned?

    Let me know if anybody has any advice about us “banned for life” marketers.

    Ray Feeney

  88. June 23, 2011 at 9:29 am | Permalink


    An adsense webinar would be great!

    I have been “playing” with adsense for a few months. With no effort I’m almost at the $100 mark. The sites I’m using it on are not considered good niche’s for adsense, but they are working out ok.

    Appreciate that you’re always looking out for us!

  89. June 23, 2011 at 9:36 am | Permalink

    I have Adsense on a few of my sites but have never checked to see what the CPC rate is. I have let Google place whatever ads they liked on the sites, I didn’t know that you can pick which ads to use. A webinar on Adsense would be great.

  1. By on June 22, 2011 at 2:18 pm

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About Matt

Hey, Matt here, I'm a full time Super Affiliate, 33 years old, and live in New Zealand with my wife and son.

The internet is a brilliant way to make money. I encourage you to sign up above and start with my free 12 part affiliate marketing video course, and follow on facebook