Hi everyone,
I often get asked how I pick a profitable niche market, and what keywords I choose. These are of course very good questions indeed.
So in this post I thought it might be helpful to share an example of a market and product that I came across, which I don’t have time to build a site in, but maybe one of you will.
I should also add that this style of affiliate site is for Amazon affiliate marketing, which is very easy to get accepted into, all you need is a website!
Ok so let’s get straight into it, the product that I came across is ‘Morphy Richards Breadmaker’. I don’t know much about this brand of breadmaker, but I don’t need to know much either. What I first did was go to the Google keyword tool and check what sort of search volume this product has.
Typing in the phrase “Morphy Richards Breadmaker” into the keyword tool, shows me that an exact match gives 8,100 searches a month, which is great!
Next I do a quick competition analysis of the keyword for SEO, and what I found was that on the front page of Google that there is not one website directly targeting this phrase. By that I mean no one has the term “Morphy Richards Breadmaker” in their title, keyword, description or H1 tags of the page!!
Now I look for the number of backlink to these sites on the front page of Google have, and to my surprize the most is only 15 links!
So this keyword phrase is really really easy for SEO, and it is highly targeted, because it a brand name.
Affiliate Sites
I did some more research and found this site:
http://www.morphyrichardsbreadmaker.com
This is a great example of a site that is an Amazon affiliate and is targeting this brand of bread maker. Notice that they are targeting many model numbers too.
Although the model number may not get much search volume, it you have enough of them, it will soon add up. So you could make a simple site, like the example above and target the phrase “morphy richards breadmaker” and also all the model numbers, and before you know it have a 20 page site!
The only problem with Amazon affiliate marketing, is that the commission is low, and is usually about 4%. However often customers will buy more than one item, and so the basket size increases and so do your commissions (especially around Christmas).
Morphy Breadmakers may only get you $5 commission a sale, but if you can get top Google rankings for many keywords, that are highly targeted, then you can have yourself a nice little money earner. Just remember many streams form a large river! Also the best thing is that the SEO is pretty easy for these keywords too.
That’s all from me, I hope this post opened up some new ideas of different types of sites you can build and also the potential with Amazon affiliate marketing too
Matt Carter
FREE 12 Part Video
Brilliant Matt, good information, I will use the example to research other products as I am sure most of your list will be looking closely at the bread maker Lol.
Thanks again great information, take care
John
Appreciate the steps involved in finding a niche. As John mentioned, this can be applied to any product.
” … look for the number of backlink to these sites on the front page of Google have, and to my surprize the most is only 15 links”. Would you explain this a bit more, as I couldn’t follow. Were you referring to the organic search results? Or the “Searches related to Morphy Richards Breadmaker” at bottom of page?
Thanks.
Leonce
Matt, I am truly blown away. First of all, thank you for your incrdible tip about that key word and that niche. Check this out, as soon as I read your email on this here, I immediatly created a blog around this product, the initial main key word you provided and with multiple other keywords . I pinged all my tag’s and my main url, then I social bookmarked my site thru socialmarker.com , and the next day, my blog, and some of my social tag’s, were already on the 1st page of google . And I found my link’s anywere from the 1st page to the 7th page, in less than one day! That niche is hot! Thank you very much,, Shane J.
This a great overview to niche marketing. This is just for breadmakers just think about how many products Amazon sells.
Hi Leonce
I was referring to the number of link that this site has pointing to it from other sites. Link
are crucial for where a site ranks in the search engines, the more better
Matt
Hey Shane
You are welcome, glad you got some results with it
Thanks
Matt
Hey Stu
Yes there is plenty of opportunity out there!!
All the best
Matt
Thanks Matt,
I recently hire dpeople from the phillipines and sent them this post as it follows what I am teaching them with googlesniper.
Thank you,
Richard
Hi Matt.
I am really interested in this item, not just for the info about the breadmaker, but because you have used Amazon Affiliate marketing. I am an affiliate with Amazon. I have just set up an “astore” (which i haven’t stocked yet) and am about to link it with a site I am developing. I am very ignorant as to how it works but from my understanding one must attract visitors to the site in order to sell just like any other site? And if it is a stand alone site (not part of another site) how does one do that?
Sorry if this is an inappropriate question for you…if so just say so…8-)
Cheers
Janet Williams
Hey Janet
Great to hear from you.
Well to you can have just one product on a site, whether Amazon or otherwise, and the same principles apply, just send traffic to the pages, and you do this via SEO or PPC, and if your pages are set up well, that traffic should click through to amazon and buy.
Hope that helps
Matt
Matt I must say this have really open some great ideas for the Amazon Affiliate site that I am planning to make.I never realized that you could find a niche like that just by using Amazon and using the model numbers also. Thanks for the great post
Hello Matt,
I always appreciate information that you provided us.
Is it okay to use the brand name in your domain?
Hey Joohee
technically you are not allowed to place brand names and model numbers in the domain itself, but many people do this. however you can place it in the page title, so you could http://www.domain.com/brand-name.php
That works fine
Cheers
Matt
Backlinks are the key. Don’t get hung up on content. Here’s a UK version with no content other than an Amazon widget. It’s ranking on page one of google.co.uk
http://www.morphyrichardsbreadmakers.co.uk/
And now I know where all this direct traffic to my site was coming from.
Thanks so much for this great information Matt. Your videos are really helping me fight the confusion on affiliate marketing