Affiliate Marketing Sites 64 Comments
Affiliate Marketing Sites

Hi Everyone,

I am about to share with you today some really important tactics that you need to be using on your affiliate marketing sites.

I have noticed recently, from emails people have been sending me, that a lot of people are leaving money on the table with their affiliate marketing sites, by not monetizing their pages properly.

This is a real shame, because you can work so hard to get traffic, however that can all be wasted if your pages are not laid out correctly. So that’s what I am going to talk about in this post.

Affiliate Links

We all know that an affiliate marketing site needs to have affiliate links on the page, that’s a no brainer (I hope). However what I like to do with my links is make them VERY obvious, and lay them out in such a way that they draw the attention of the visitor.

There are a few simple but effective ways to do this. The first thing is to use BOLD font for you links, and also include arrows surrounding them in some cases. Below is an example:

==>Click HERE To Get Your FREE Acne Cream Trial<==

That would work well for a CPA offer where the customer gets a free trial of the product. Notice how I always tell the visitor what to do in the link and reinforce the benefit of clicking here.

I will usually have 2 or 3 of these links inside my article, spread out, and have them placed directly after a very strong benefit that I have mentioned in the body of the article.

Ideally if you set up your affiliate marketing sites so that the web pages are all targeting BUYER keywords, then really you want to get them to click those links as fast as you can, and shuffle them over to the merchant and let them take care of closing the sale.

Affiliate Banner Ads

Make sure that you check the affiliate resources section of the merchant that you are marketing for, and see what kind of advertising they have for you. A good merchant will have a range of image ads, all different shapes and sizes that you can use on your affiliate marketing sites.

There are a couple of places that I like to place ads on my affiliate sites, and I think this will be best described using a diagram, as you can see below.


Now this is just one way to lay out an article page to increase conversions, however it does work really well on a number of my affiliate marketing sites.

You will notice that in the top left I have a product shot, and this usually only done when I am writing a review of a product. Make sure though that the product shot image is still an affiliate link that can be clicked!!

Above The Fold

The above image may not have really illustrated this next point that clearly, however what I also make sure I do is have as many obvious image ads and text links above the fold of the page, without making the page look silly of course. I don’t want visitors to my sites to have to scroll down before they see the ads and links. Doing this can increase you click through rate to the merchant and henceforth sales!


If you are going to to use headlines on your affiliate pages, then try and make them have some form of a benefit to catch the readers attention.

This next point is more aimed at sales letters, however it is a good trick to know nonetheless, and that is to make sure that your headlines tell a story in themselves.

What I mean by this is, if the visitor scans you page quickly and only reads the headlines, then make sure they tell a story that flows, on there own. So they either skim the headlines and are convinced to take action, or at least keep reading the rest of the copy.

Apart from these tips, what I always say is remember not to try and sell too hard in your copy, and instead opt for a more balanced but still convincing approach, as I have found that helps my conversions also on my affiliate marketing sites.

Matt Carter

Hate your day job? Build an online business with my free 12 part internet marketing video training course now!

We take your privacy very seriously. Your email address will never be shared or sold.
Hi, my name is Matt Carter and this is my blog. I write about various topics to do with Internet Marketing and strive to provide the best free resource for people wanting to develop online businesses. More about me..
Enjoy this post? Save it, or Share it with the world! -> Bookmark and Share Comment

34 Comments to Affiliate Marketing Sites

  1. February 18, 2010 at 11:12 am | Permalink

    thanx for the ideas i will take you up on some.


  2. Kim's Gravatar Kim
    February 18, 2010 at 11:30 am | Permalink

    Matt, once again you have provided a valuable post. I am glad you mentioned the above the fold since it really was not clear in the picture. I also love the hint about making the headlines read alone as well. What a great concept.
    Thanks for sharing.

    Matt Carter Reply:

    Hi Kim,

    Great to hear from you and glad you got something out of this post

    take care


  3. John Caldwell's Gravatar John Caldwell
    February 18, 2010 at 11:32 am | Permalink

    Hello Matt, Thanks for the great illustration. Also thanks for all of those wonderful Free videos that are so nicely and professionally done. I consider you one of the top trainers in the affliate marketing Industry. Always willing to help us newbies.

    J L Caldwell
    Pa. USA

    Matt Carter Reply:

    Hi John,

    Its a pleasure to have you on my list, and
    I hope you go well with affiliate marketing.



  4. February 18, 2010 at 11:37 am | Permalink

    Hey Matt,
    I am very enjoy your articles. Thank you for all the hard work you have done so far!

    Keep it up ..

    Do you know thunder from down under? 😀 I think you could work for them lol 🙂


    Matt Carter Reply:


    Nice to hear from you also, and happy to hear you
    have got some value from my posts



  5. February 18, 2010 at 11:42 am | Permalink

    Thanks for all the great info. You always give sound advice and make it clear in your videos that internet marketing is hard work. There are no shortcuts, but the rewards are great if you succeed. Thanks again, Christine

    Matt Carter Reply:

    Hi Christine,

    You are very welcome and thanks for the feedback



  6. February 18, 2010 at 11:47 am | Permalink

    Thanks Matt

    I really appreciate all the things you have done, teaching us through the series of videos. I know there is a lot to learn, apply, tweek, adjust, and so forth.

    Thank you again

    Matt Carter Reply:

    Hi Eric,

    yeah there is a lot to learn but it all starts to come together after a while

    Keep up the good work


  7. February 18, 2010 at 12:02 pm | Permalink

    Okay Matt:

    This advice is very timely since I’m in the process of joining
    affiliate programs and placing links and ads on my pages.

    Now all I need is more traffic so folks will click on them and buy some stuff.


    Matt Carter Reply:

    Hi Joan,

    Sounds like you are on the right path to me!

    Keep up the good work



  8. February 18, 2010 at 12:27 pm | Permalink

    Hi Matt, from not so sunny at the moment…..Queensland..

    Great post and as usual I always open your emails immediately on receipt.
    I’m still learning and it’s good to see a fellow Aussie up there among the best tutors on the net.

    Keep up the great work.


    Matt Carter Reply:

    Hey Sean,

    great to hear from, it has been a bit cooler
    down in NSW lately too!! Nice for a change

    Glad you are learning some stuff from the
    blog posts



  9. james's Gravatar james
    February 18, 2010 at 12:39 pm | Permalink

    thanks for the tips. i am a newbe and i use all the i can get

    Matt Carter Reply:

    Hi James,

    Welcome to the community, good to see you
    getting into online marketing,

    All the best


  10. February 18, 2010 at 1:01 pm | Permalink

    Thanks Matt for the material.
    Will change some of my affiliate pages and look forward to see the changes.


    Matt Carter Reply:

    Hi Ken,

    yeah I found that layout works for me, but
    remember to test things out, and try different
    images if they are not getting clicked, you can
    ad tracking code to your links to know which
    ones are getting clicks



  11. February 18, 2010 at 1:23 pm | Permalink

    Hey Matt,

    Thanks for the timely info.

    I’m just about to setup a new site and I will be incorporating these tips into my pages.


    Matt Carter Reply:

    Hey Paul,

    No problem, and I hope you new site goes well


  12. Rod's Gravatar Rod
    February 18, 2010 at 2:58 pm | Permalink

    Nice… I can see how this is going to boost my online income. The layout and information will help me make more affiliate money with my websites. Thanks for sharing I will be putting this affiliate information to work real soon.


    Matt Carter Reply:

    Hi Rod,

    Nice to hear from you!

    Thanks for commenting


  13. February 18, 2010 at 3:16 pm | Permalink

    Great post Matt. Thanks for the timely and helpful tips.

    I am new to this and have been going back and forth between post layout vs. page layout and utilization of space.

    Your help is greatly appreciated.


    Matt Carter Reply:

    Hi Jim,

    Great to hear from you also, and keep at it and you
    will find it starts to come together



  14. Val's Gravatar Val
    February 18, 2010 at 3:29 pm | Permalink

    Hello Matt

    Thankyou soooooo much for your excellent training videos and many useful articles on your blog. Oh!! how I wish I had made contact with you many, many months ago. You are so easy to understand as you give such clear instructions.
    Again many thanks & please keep it up.

    Val (N.Z.)

    Matt Carter Reply:

    Hi Val,

    You are more than welcome, hope my advice helps
    you success online


  15. February 18, 2010 at 6:58 pm | Permalink

    Many thanks for sharing this tip. I have book marked you page for later visits. I have watched the videos and your content has been very good. I just wanted to thank you for that…

    Matt Carter Reply:

    HI there

    Glad you liked the post



  16. February 18, 2010 at 7:31 pm | Permalink

    Hi Matt
    The beauty of your posts is their simplicity – elegant simplicity. Really appreciate the time taken to share this. Regarding this specific post, I am assuming that the layout your propose is specific for a product review type affiliate page. Any thoughts on an optimised layout for a more discrete article page (as part of an affiliate site). Am developing my own at (still very much under development – have created a few article pages, but not started on the product review pages yet). Appreciate your insights.

    Dave G

    Matt Carter Reply:

    Hey Dave

    Man your site looks great! Well done

    I think you can apply the same layout to a certain degree your articles,
    but just keep in mind that the links need to obvious, and the two text
    links you have one article I looked at were not that obvious and if
    I was skimming I might not have seen them.

    I think you could use a horizontal banner mid text also.

    try these things out and see what places get the most clicks



  17. February 18, 2010 at 10:48 pm | Permalink

    It is kind of you to share valueable tips to people who are new to affiliate marketing. BTW, do you think it’s okay to cloak our affiliate link? I’ve came across suggestions that people can steal our links if not cloaked. I’ve also came across remarks search engines are against cloaking. What’s your opinion?

    Matt Carter Reply:

    Hi Jimi,

    I use a redirect script, so that my affiliate links are redirected
    through a php page that I have loaded onto the domain.

    Like this:

    < ?php header('Location: http://youraffiliatelinkhere'); ?>

    and you then save that page as whatever you
    want, such as: jimi.php and put that page’s url on your
    affiliate web pages instead of your links, and they redirect through
    the php page.

    This is a simple way to do it but works fine for me

    I think Google can be a bit funny with Aff links, so I do this
    just in case.



  18. February 19, 2010 at 1:06 am | Permalink

    As usual Matt thanks for the tips.

    Matt Carter Reply:

    Hi Lich,

    No problem at all!



  19. Gideon's Gravatar Gideon
    February 19, 2010 at 1:15 am | Permalink

    Hi Matt
    Thanks for the post it’s really helpful, I look forward hearing from you.

    Matt Carter Reply:

    Hi Gideon,

    Nice to hear from you also


  20. janice's Gravatar janice
    February 19, 2010 at 1:40 am | Permalink

    Hello Matt,

    Thank you for the layout information and your help. .

    Matt Carter Reply:

    Hey Janice

    That’s ok, glad you liked it

    Chat soon


  21. Dave's Gravatar Dave
    February 19, 2010 at 3:13 am | Permalink


    Your posts have been invaluable and I appreciate the high quality content that you continually deliver. I would also like to comment on the great webinar and course by Lisa Parmley.
    Keep it up and thanks again!


    Matt Carter Reply:

    Hey Dave,

    Thanks for the feedback!!

    Yeah that was a great webinar with Lisa



  22. Mark Hopkins's Gravatar Mark Hopkins
    February 19, 2010 at 5:31 am | Permalink

    Thanks for all the useful info Matt. I really appreciate your honest and straightforward approach to affiliate links. So many marketers recommend all kinds of sneaky tricks that do not “feel” right.

    Thanks for the layout/design tips too. It seems so simple and non-tricky… but effective. I’m getting excited about setting up some sites using the stuff I’ve learned from your blog and videos.

    One question: I want to get started making little niche sites that can start bringing in money in the coming months. However, I also want to devote some time to some day having an “authority” site or blog that can take a year or two to build, but can have a large audience and bring in the bigger dollars. Or should I just start with the niche sites and try to see if I can make one of those an authority site some day?

    What is your recommendation on building an authority site? Is there a specific course you recommend?


    Matt Carter Reply:

    Hi Mark,

    I think you should start with little sites to get experienced
    before taking on a authority site to be honest.

    Why don’t you build a simple wordpress blog that you host
    on your own domain, grab a nice free wordpress template
    and then create 6-10 posts each one targeting a unique
    keyword phrase that is not too competitive and then
    do some SEO to get it ranking in Google

    My free video course teaching SEO also

    If you want a more authority course then Lisa Parmley;s
    is great: that page
    is my bonus page



  23. February 19, 2010 at 7:16 am | Permalink

    Appreciate the valuable tips and will continue to see what other valuable clues you will leave for us. Enjoy viewing your blog and the great content to review and learn from.

    Matt Carter Reply:

    Hi Lani

    Nice to hear from you again


  24. Colin Hayvice's Gravatar Colin Hayvice
    February 19, 2010 at 10:16 am | Permalink

    Hi Matt
    Thanks heaps for the videos which I have saved.
    I will go through them all again within the next couple of weeks.
    I am a newbie in SA and trying hard to get started.
    I’m heading to Perth next week for the World Internet Summit.
    You certainly have an honest, respectful gaining and giving way of teaching.
    Thanks again
    Regards Colin

  25. Graeme's Gravatar Graeme
    February 19, 2010 at 3:17 pm | Permalink

    More gold, Matt. Thanks

    Matt Carter Reply:

    Hi Graeme,

    Nice to hear from you again!

    Thanks for your feedback, glad it was


  26. February 19, 2010 at 6:53 pm | Permalink

    Hi Matt,

    Once again great information. Thanks for laying all out. I’ve been a little confused about placement of links for my sites and now I have a much more clearer picture.


    Matt Carter Reply:

    Hey Mike,

    Thanks for your comment, and hope
    these layout tips help you.



  27. February 19, 2010 at 9:27 pm | Permalink

    Hi Matt,

    Some fantastic tips there.

    It’s really important that you make your links obvious to your visitors, if they can’t see them within the first few seconds of visiting the page then you are more likely to loose them as a non-converter. This is what I’ve found anyway.


    Matt Carter Reply:

    Hi Ben,

    Yes I totally agree with you, got to
    make those links obvious


  28. February 23, 2010 at 1:40 pm | Permalink

    Hi Matt

    After 6 months of ‘solid’ researching, and I mean hours and hours a day – maybe getting 3-4 hours sleep a day (average!) I finally ‘stumbled’ (no not the website…lol) upon your blog. ‘IF ONLY’ I had of found your site half a year ago I probably wouldnt feel sooooo burnt out!!! and my overall health would be alot better too 🙂

    From what ive gathered through your blogs and video content you have confirmed a lot of things (information overload) buzzing around in my head & I think that I am on the right track, its just taken me a long time to get here.

    It has not been easy but I have learned sooo many things in sooo many areas over the past 6 months and reflecting back on it I wouldnt change a thing, but I have bookmarked your blog and I know I will be ‘informed’ by your future posts and I will be tweeting you no doubt……so in closing a big “THANK YOU MATT!!!!” and keep doing what your doing 🙂

    Matt Carter Reply:

    Hi Mark

    Great to hear from you and glad
    you are enjoying the blog and free

    All I ask is that you tell people about
    my blog and video course

    Have a great day


  29. February 24, 2010 at 1:33 am | Permalink

    hi matt
    over the last month ive been watching your videos and trying to put some of your coaching into practise. thanks for all your advice mate ive set up my 1st web site which is really a practise run to try and get over the learning curve do you think i should carry on with this site as the commission is only 50% of $19.95 or focus on a different product
    much appreciated

    Matt Carter Reply:

    Hey Paul

    Great to see you have your first site
    up, awesome stuff!!

    Keep up the good work


  30. March 3, 2010 at 10:15 am | Permalink

    I just read your 8th video on offpage SEO and appreciate the information very much. Thanks!

    Matt Carter Reply:

    Hey Mary

    You are welcome!



  31. March 8, 2010 at 5:45 pm | Permalink

    Hi Matt,

    I just started watching your video training course, and have learned quite a bit in the first two videos, which I plan to implement straight away on my site. My site is a blog, in which I have the posts categorized into one of three segments I focus on in my blog, and I have a product page. I usually list the product link at the bottom of the post, with a phrase like, click here for more info, or to buy click here.

    Do you think I should have the links more prominently laid out in my post without going overboard?


  32. July 11, 2010 at 12:04 pm | Permalink

    Hi Matt, I never thought of the arrows pointing to your link. Eye catching and looks like you’re missing out on something valuable. This post has so much good info. Thanks!

  33. guillermo v.'s Gravatar guillermo v.
    December 18, 2010 at 6:53 pm | Permalink

    This is crazy goood for me excellent post Matt, whats the best affiliate network for you Matt Clickbank or a CPA network, what i mean is from wich affiliate network have you made the most money out of,,


    Matt Carter Reply:

    Hey Guillerno,

    I don’t like to give out all my secerets, for free anyway, but all i say is it is not clickbank, i do best in physical products networks.



  34. February 4, 2011 at 3:16 am | Permalink


    How many affiliate sites do you have in total and how long odes a site start to make money from the initial setup?

    And also are your sites holding there positions or have you seen some ranking changes lately?

    I do like your style mate.


    Matt Carter Reply:

    Hi Wow Alchemy Guide

    I have about 25 sites and they take me about a month or so to start making money. I have seen a few newer ones bouncing around in the search engine recently actually.


Free Video Coaching Series

Enter your details now for instant access...
your email will never be sold and
you can unsubscribe anytime.

About Matt

Hey, Matt here, I'm a full time Super Affiliate, 33 years old, and live in New Zealand with my wife and son.

The internet is a brilliant way to make money. I encourage you to sign up above and start with my free 12 part affiliate marketing video course, and follow on facebook